HR and Social Media 150410

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HR and Social Media 0 HR and Social Media

description

Presentation on the use of Social Media by HR professionals, delivered over breakfast at Robert Walter's Sydney office on 150410

Transcript of HR and Social Media 150410

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55% of HR professionals rate word of mouth as the best source of candidates

HRNext

‘I’ll be stunned if 50% of candidate referrals aren’t coming through online communities in the next five years.’

Taleo

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72.9%5.1m

29.8m

5.4m

3.7m

17.8m

61.0m

The

oppo

rtuni

ty in

con

text

0.26m

Source: UM Wave 3

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Social Media

Blogging

Microblogging

RSS

Widgets

Networks

Imagery

Video

Podcasting

Forums

Chat

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Source: UM Wave 3 *Twitter Grader

Social Media

Blogging

Microblogging

RSS

Widgets

Networks

Imagery

Video

Podcasting

Forums

Chat

62%read 29.0%

write

21.1%belong

77.0%watch

40.2%listen

No10Sydney*

47.4%post

28.2%upload

74%message

24.6%feed

No6Aus*

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45% of employers screenSocial Media sites

source: careerbuilder.com 2009

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reported they found content on social media that caused them not to hire the candidate

source: careerbuilder.com 2009

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November 2009

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Spot the new trend

March 2010Daemon Group 8

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Do you use social media to support recruitment?

1. Jobvite Inc, 2008 and 2009

77% 78% 78% 79% 79% 80% 80% 81%

2008 2009

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Which social media sites does your organisation use?

2008 % 2009 %

1 Linkedin 80% Linkedin 95%

2 Facebook 36% Facebook 58%

3 Jobster 17% Twitter 42%

4 MySpace 13% MySpace 11%

5 Ning 6% Ning 10%

6 Second Life 1%

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What does your organisation use social media for?

0% 10% 20% 30% 40% 50% 60% 70% 80% 90%

To make new contacts

To promote open jobs

To headhunt

To look for passive candidates

Other

Source hard to find skills

2008 2009

Source, Jobvites Inc, 2008 and 2009

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Type of candidates attracted through social media

0

10

20

30

40

50

60

Mid Manager Senior Manager Entry level Executive C level1%

Source, Jobvites Inc, 2009

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Where’s the money being spent on candidate attraction

0

10

20

30

40

50

60

70

80

Social

Med

ia

Careers

site

Job b

oards

Likely to spend more in FY10

0

10

20

30

40

50

60

Social

Med

ia

Careers

site

Job b

oards

Likely to spend less in FY10

Source, Jobvites Inc, 2009

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Has your organisation hired an applicant through social media?

Yes66%

No22%

Don't know12%

Source, Jobvites Inc, 2009

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Normal distribution of adoption

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Early adoption

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1 million members in Australia

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The sum of all the jobs publicised on Twitter makes it the 5th largest job board in the world.

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4

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12

7

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70

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72.8% of internet users read blogs and globally one new blog is created

every second of every day

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“My concern is that it may bring the judging

and discrimination earlier on in the recruitment

process without much basis for it,

and so will invariably become a major issue for

employers and recruiters.”

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Internal communications

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What do you want to achieve?

Use Social Media to listen

Use Social Media to ask questions

Use Social Media to extend your contacts

Use Social Media to drive your existing contacts

Use Social Media to sell your IP

Use Social Media to sell your services

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Social Media Engagement strategy

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Social Media engagement model

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Controlled

Uncontrolled

Monologue Dialogue

REC AD

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Controlled

Uncontrolled

Monologue Dialogue

WORD OF MOUTH

REC AD

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Controlled

Uncontrolled

Monologue Dialogue

SOCIAL MEDIA

REC AD

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Exclusive offer Find out where you stand

• What’s being said about working for your organisation– By whom; – Where; and – In what volume?

• How positive or negative is the sentiment?• Is your HR social media footprint adding value to your HR strategies?

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