Are we ?

October 28, 2009

Social media is one big cocktail party.

…the business networking event.

LinkedIn is…

Why should you care?

LinkedIn has over 41 million members in more than 200 countries and territories

around the world.

A new member joins LinkedIn every second.

Executives from all Fortune 500 companies are LinkedIn members.

Control > Features

Like Facebook, LinkedIn is ready made.

What’s happening now?

What can you do beyond simply creating a profile?

(1) Strengthen your network.

(1) Strengthen your network.

(2) Ask for introductions to new contacts.

(3) Join professional groups/discussions.

(4) Serve as the expert.

(5) Receive/give recommendations.

(6) Research prospects.

“Basic” Advanced Search

“Custom” Advanced Search

(7) Find candidates.

(7) Find candidates.

Even the passive candidates.

And the results are viral.

...or direct.

Visit: talent.linkedin.com.

(8) Vet candidates.

Speaking of other social networks...

...the digital backyard BBQ.

Facebook is...

Twitter is noise.

Blogs are analysis.

Don’t get caught up in the technology.

Focus on strategy.

Determine:

Where are our constituents online? What communities do they use?

What are our objectives?(Market – Connect– Collaborate – Recruit)

What is our message? What do we want to change with our audiences?

What tools will we use to support our objectives?What are our success metrics?

Who are our audiences?How are they currently interacting with our brand?

Select metrics that fit objectives and measure success regularly.

• Attention – Traffic.

• Participation – Comments, posts.

• Authority – Inbound links.

• Influence – Subscribers, followers.

• Sentiment – Response tone.

Starting frameworks for measurement.

How does it all work together?

...with outposts.

Home base...

Questions?

Find this presentation:

www.identitypr.com/presentations/hragd