Shira Abel from Hunter & Bard Lecture at The Junction
Embed Size (px)
Transcript of Shira Abel from Hunter & Bard Lecture at The Junction
- 1.Everything you wanted to know about marketing and werent afraid to ask
No really, these are your questions!
Hunter & Bard
3. Todays Lecture
Is brought to you by the hashtag
How do you measure social media marketing performance?
Guerrilla marketing - How When Where?
Where is social media heading (present - sharing, music, videos)?
What is the cheapest way to get market penetration and user acquisition?
What is the future of app stores and external devices + how to make the best out of it?
The way to bring users
How do you do Facebookmarketing without "spamming"
Viral marketing for close communities - how to get to people who know each other
B2B marketing online
5. How do you measure social media marketing performance?
6. Define Your Objective
7. Whats Your Strategy
8. PERFORMANCE MEASUREMENT
What is your objective (SMART: specific, measurable, aggressive, realistic & time specific)?
What are your strategic initiatives?
Build buying rate
Where do you want people to go?
What action do you want people to take?
Track the movement
Conversion rate / A/B Testing
Test & iterate
9. Sample Tactics
Alter product with game elements (e.g. leader board, 80% signed up)
10. And then theres the untrackable
11. Guerrilla marketing
How When Where?
12. Guerilla Marketing
Needs to be connected to the product to be effective
Launching a product
Depends on what youre doing
If there was a formula it wouldnt be guerilla marketing
13. 14. Guerilla Marketing Examples
Tippex Bear http://www.youtube.com/watch?v=4ba1BqJ4S2M
Christina Aguilera perfume launch in Tel Aviv http://www.youtube.com/watch?v=J6b-dBj5SxU
http://pleasurehunt.mymagnum.com/ (watch this later)
Levis Australia Twitter Campaignhttp://www.youtube.com/watch?v=fK328bOLbN4&feature=player_embedded#!
The Fun Theory VW Piano Staircase in Sweden Metro http://www.youtube.com/watch?v=SByymar3bds
15. 16. Where is social media heading (present - sharing, music, videos)?
17. Where is social heading
Better integration with TV
Integration with search (already happening)
Integration with retail
18. 19. @shiraabel
20. What is the cheapest way to get market penetration and user acquisition?
21. 22. When You Dont Have Money
Who are the industry leaders / influencers?
Who are your target customers?
GET TO KNOW THEM AND DONT ASK FOR ANYTHING!!!!!
23. The Trinity of Internet Marketing
SEO / SEM
24. What is the future of app stores and external devices + how to make the best out of it?
25. 26. From the App End - Cannibalize
27. The way to bring users
28. Getting Started
Build buzz before launch
Closed beta invite only
Build in social / sharing elements
SEO / Media Buy / Earned media
Keep the social going
LISTEN & ITERATE
29. How do you do Facebook marketing without "spamming"
30. NO SPAM
31. 32. 33. Facebook
Ask for permission
Give interesting content that isnt about you
Put the right mix on the page
Create an app
Give something exclusive on the FB page
34. Viral marketing for close communities - how to get to people who know each other
35. Build Community into Product
Build a t-shirt/gift economy
And when you get comments USE THEM
36. B2B marketing online
Its not about having numbers, its about having The Right Numbers
Create a LinkedIn group for your industry or join & be active in groups already open (without spamming your product)
Give the customer information that they can use
Create a community
Utilize Q&A sites (like Quora)
DO NOT MAKE EVERY BLOG POST ABOUT YOUR PRODUCT
38. Hat tip:
39. Take Aways
Marketing starts the second you have an idea for a product / service / business
Social is more than just engagement its listening and reacting to criticisms
When you listen and respond, the result is a better product and a happier customer
Opt-in is more powerful than push
40. Thank Yous & References & Reads
Breakthrough Marketing Plans