Segmentation Matrix

Segmentation Matrix

How to create a segmentation Matrix ? 1- Find a place with punch of people.2- Categorize people into different groups. 3- Create one set of questions that can be asked to all groups. 4- Questions must be designed to be answered only with numbers. 5- Place answers in the matrix.

Segmentation Matrix

Dolores parkSegmentation Matrix

Segmentation Matrixcategories

1-People come with Dog:

2-People come with Kids:

3-People come with Bicycle:

4-People come to read:

5-People come to sunbathe :

Segmentation MatrixSet of questions

Q1 How many hours you spend in the park when you come?

Q2 Scale from 1 to 5 how much you like the park?

Q3 How many times you come in a week?

Q4 Scale from 1 to 5, do you like to come with people ?

Q5 Scale from 1 to 5 how much you enjoy your time in the park?

Q6 How many pictures you take while you in the park ?

Q7 Scale from 1 to 5 how much you like to do activities in the park?

Segmentation Matrix

come with Dog:

come with Kids:

come with Bicycle:

come to read:

come to sunbathe :

Q1 Q2 Q3 Q4 Q5 Q6 Q7

2

2

2.5

2.5

2

5

3

5

4

4

1

.5

1

1.5

2

2

4

3.5

2.5

2.5

4

3.5

5

4.5

5

4

1

1

1.5

1

3

1

2

1

1.5