UX Night Unlocking Emotion

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WELCOME UNLOCKING EMOTION JULY 30, 2014 KYLIE TUOSTO, DESIGNER

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Unlocking Emotion

Transcript of UX Night Unlocking Emotion

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WELCOME

UNLOCKING EMOTIONJULY 30, 2014 KYLIE TUOSTO, DESIGNER

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DESIGNING FOR EMOTION

EMOTION

EASE

BENEFIT

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Preserving the human touch and showing ourselves in our work isn’t optional. It’s essential.- Aaron Walter, Designing for Emotion“

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“Works great and efficient. I can run payroll while on

the go!”

“Love it! Makes it nearly impossible to miss payroll.”

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The reciprocation rule possesses awesome strengths, often producing a yes response to a request that, except for an existing feeling of indebtedness, would have surely been refused.- Robert Cialdini, Influence

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SAMPLE CHALLENGE

Pandora Music App

_Goal: Double daily ratings

_Partner up!

_Ideate, finalize, sketch: 15 min

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Simple isn’t always better.1

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Constraints are your friend.2

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Oh, C’mon!Just when everything’s going smoothly, this happens. Sorry about that. While we work to fix it, try going to our home page.“

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EMPATHETIC POLITE TIMELY GOOD-HUMORED

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Language is key.3

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Timing is critical.4

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Timing is critical.4

Language is key.3

Simple isn’t always better.1Constraints are your friend.2

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Emotion isn’t science.

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UNLOCKING EMOTION

THANKS!