SCF Enteprise Private Indoor Introduction
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Transcript of SCF Enteprise Private Indoor Introduction
Mumbai Densification Summit, Oct 2017
Caleb Banke, Qualcomm, Enterprise TG Chair
Luigi Tarlazzi, Commscope, BIZ WG Co-Chair
SCF Enterprise Activity Overview
Enterprise Session Agenda
• SCF activity overview
• Caleb Banke & Luigi Tarlazzi
• Enterprise case studies:
• “Mass deployment - what is *really* needed?” Mike Cronin, Node H
• “How Small Cells Resolve Design Challenges in a Dense Venue”, Georges Kechichian, Senior VP of Engineering, iBwave
• “Covering High Rise Residential”, Piyush Raj, American Tower
• Wrap-up: Requirements summary and actions, Jio and SCF
© Small Cell Forum Ltd 2016
• 94% said in-building cellular performance had an impact on their business, with 42% rating it between 8 and 10 in terms of seriousness, especially in pharmaceuticals and hospitality.
• Poor voice quality was cited by almost 45% of respondents as a challenge, while 36% pointed to slow data or email.
• 63% of enterprises said they would be willing to pay more for improved quality of service, despite being generally sensitive to service and device costs.
• 55% say they would be more willing to buy services from a mobile operator which includes small cells in its portfolio.
What Enterprises are telling us: Key drivers
500 enterprises surveyed – across four major regions –North America (30% of respondents), Asia (28%), Europe (25%) and South/Central America (17%).
[SCF162] Enterprise demand for small cells by vertical market
Update to Enterprise Research underway
India outpaces the world
© Small Cell Forum Ltd 2017
0
50
100
150
200
250
300
350
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450
2016 2017 2018 2019 2020 2021 2022
,000
Urban Enterprise Rural
CAGR 33%
CAGR 90%
0
500
1000
1500
2000
2500
3000
3500
4000
4500
2016 2017 2018 2019 2020 2021 2022
,000
Urban Enterprise Rural
CAGR 26%
CAGR 79%
Global small cell deployments
Indian small cell deployments
India small cell deployments Source: Rethink
How can we accelerate Enterprise deployment?
• Better communication with Enterprise IT – lack of information and education emerged as the single biggest factor inhibiting deployment.
• Sort out who pays for what – service providers challenged to come up with simpler and more compelling Enterprise packages.
• Deliver a multi-operator offering – this issue was cited by many Enterprises as a barrier to adoption – particularly important for public-facing locations.
• Device management & security with BYOD – opportunity to drive more innovation
[SCF162] Enterprise demand for small cells by vertical market
Enterprise Advisory Council
Focused on deepening industry ties and working alongside businesses to help enhance their cellular coverage
SCF Enterprise Advisory Council Founder members
Small Cell Forum Enterprise Campaign
Phase 2: Healthcare
(November Publication)
Cross-vertical enterprise campaign spanning Small/Medium Enterprise, corporate campuses, MDUs, Retail shops, shopping malls, medical facilities, hotels, government/municipal buildings
Phase 1: Hospitality (Launched)
Phase 3: Property/Office
Being defined
http://www.smallcellforum.org/enterprise/
SCF Enterprise Video
High level Enterprise Video in development to highlight the
small cell opportunity for Enterprises –available in November
Addressing Enterprise barriers and accelerating
Enterprise deployments
All downloadable fromwww.scf.io
Mumbai Densification Summit, Oct 2017
Luigi Tarlazzi
SCF BIZ WG Activity Overview
Business Principles WG Goals
• Understand the challenges of current business models
• Derive new models to overcome these
• Provide enterprise with new channels & approaches to resolve their indoor coverage needs
• Provide MNO with new models and partners to help them address a broader market while minimizing increased CAPEX investment
• Address more of the market:
• Improving the mobile service available to businesses and consumers
• Presenting growth opportunities for equipment vendors, service businesses and MNO
• Build on high quality indoor mobile coverage to create new application and service opportunities for businesses and their customers
© Small Cell Forum Ltd 2016
Introduction to our approach
© Small Cell Forum Ltd 2017
A few simplified definitions of key players as used in our eco-system models:
Mobile Network Operator (MNO): Provides mobile voice and data service to businesses and consumers. Typically the owner of spectrum licenses and the mobile core network. Mobile service can be offered to direct subscribers or via intermediaries such as Neutral Host service providers or MVNO.
Neutral Host (service provider) (NH): Provides a managed indoor service to the enterprise via a Neutral Host Network and acts as an intermediary between the MNOs and the enterprise . This is particularly important when indoor mobile coverage from multiple MNO is required by the enterprise. The NH could offer a fully managed service themselves or integrate part of the service from other specialist application partners. The Small Cell solution for a Neutral Host Networkcould be a single multi-operator solution or multiple single operator solutions from each of the MNOs which are then integrated by the NH.
Systems Integrator (SI): Acts as the prime contractor to manage the design and build of the indoor small cell solution for the Enterprise. The SI will use a combination of in-house experts and specialist application partners. Unlike the NH the SI will not be responsible be the intermediary with the MNO or provide an ongoing managed service of the small cell network
Enterprise: The company occupying the building and seeking to provide mobile coverage to its customers, visitors and employees or the building owner offering this service to its business tenants
Small Cell Vendor: The provider of the primary small cell equipment used in the indoor network
New models can expand the market by broadening ecosystem participation
© Small Cell Forum Ltd 2017
Examples to illustrate the shift in operational responsibilities with different ownership models
Category or Stage Function Current MNO-Led Neutral Host Enterprise Purchase
Small Cell Equipment Purchase Mobile Operator Neutral Host Enterprise
Marketing and Sales to Enterprise Mobile Operator Neutral Host Small Cell Vendor
Project Management Mobile Operator Neutral Host System Integrator
Planning and Design Mobile Operator System Integrator System Integrator
Connectivity Mobile Operator Neutral Host Enterprise
Installation and Commissioning Mobile Operator System Integrator System Integrator
Acceptance Testing Mobile Operator System Integrator System Integrator
Optimization Mobile Operator System Integrator System Integrator
System Monitoring Mobile Operator Neutral Host Mobile Operator
User/Enterprise Tech Support Mobile Operator Neutral Host Mobile Operator
System Upgrades and Expansions Mobile Operator Neutral Host System Integrator
Spectrum Ownership Mobile Operator Mobile Operator Mobile Operator
Mobile Core Network Mobile Operator Mobile Operator Mobile Operator
WAN Backhaul Mobile Operator Neutral Host Enterprise
Supporting Mobile
Infrastructure
Sales & Marketing
On-Premise
Deployment
Operations &
Maintenance
Key CollateralAlternative Ownership and Operations
Business models are moving towards increased sharing of capex, risk and value of small cell deployments
Alternative Ownership and Operations [181]Proposes alternative commercial models for small cells in general and specifically for the hospitality sector. Extends the value chain to more parties, distributing the upfront capex and risk and introducing new services.
• IT-based solution
• Security, privacy and QoSrequirements
• Wi-Fi economics
• Silicon Valley-type of innovation
• Control and visibility on the system
• Value-added services
• Operator-agnostic solution
• Leverage existing network investments
• Full network control
• Capacity upgrade in metro areas
• Slow 3GPP innovation
• Customer ownership
• CAPEX constraints
• Market differentiation
Enterprise Mobile Operator
End User Demand for In-Building Connectivity
Today: Enterprise 4G as a CAPEX for MNO
• IT-based solution
• Security, privacy and QoSrequirements
• Wi-Fi economics
• Silicon Valley-type of innovation
• Control and visibility on the system
• Value-added services
• Operator-agnostic solution
• Leverage existing network investments
• Full network control
• Capacity upgrade in metro areas
• Slow 3GPP innovation
• Customer ownership
• CAPEX constraints
• Market differentiation
Enterprise Mobile Operator
End User Demand for In-Building Connectivity
Today: Enterprise 4G as a CAPEX for MNO
Vision: Enterprise 5G as a service
Enterprise Services• Phase 1: Fully Managed LAN
and WLAN Services• Phase 2: Add Surgical LTE
Coverage with Small Cells
RAN Evolution• Phase 1: Continued Macro
Densification/Modernization• Phase 2: Add Surgical LTE
Coverage with Small Cells
Customer Pull Operator Push
Capacity 5GHetNets for In-Building
Business Models: What Needs To Change
Operators need to leave some control and trust 3rd party for small cells deployment
NH and 3rd parties need to embrace new models for network equipment ownership
Sharing of equipment and potentially spectrum should be more viable
Licensed, shared and unlicensed spectrum should become available
Standard interfaces to enable economy of scale and simplify IOT
Simplified maintenance processes throughout entire product life cycle
© Small Cell Forum Ltd 2016
BIZ WG Work Items
• Validation of Neutral Host business model
• Ownership model package for Healthcare and other verticals
• Analysis on the impact of new spectrum ownership models
• Implications of RAN equipment sharing
• Small Cells for Industrial IoT and Private LTE Networks
© Small Cell Forum Ltd 2016