Rezultate Studiu Standout Bookblog

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Studiul de audienta pentru blogurile romanes2 Q1 2009 Profilul ci2torilor blogului BOOKBLOG.RO (n=189) 1

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  • 1. Studiuldeaudientapentru blogurileromanes2Q12009 Prolulci2torilorbloguluiBOOKBLOG.RO(n=189)1

2. 1.Datedemogracevarsta 40,00%35,00%31,47%30,00%25,00% 20,28% 20,00% bookblog.ro 16,08% Bloguri 15,00%12,59% 10,00% 8,39%4,90%5,00% 2,80%2,10% 1,40% 0,00%0,00% Neprecizat Intre1519 Intre2025 Intre2531 Intre3135 Intre3540 Intre4045 Intre4550 Intre5055 Peste555/14/09 Pt intrebari, informatii suplimentare, explicatii: [email protected], http://blog.standout.ro 2 3. 2.Datedemogracestudii 80,00% 69,18% 70,00%60,00%50,00%40,00% 36,30%bookblog.roBloguri 30,00% 23,29% 22,60%20,55% 20,00% 8,22% 7,53% 10,00%2,74% 2,05% 0,00%0,00%Liceuall Gimnaziu Liceu(fara Liceu(cuScoala UniversitateUniversitateMaster(MS) Doctorat Facultate Bacalaureat)Bacalaureat)profesionala (fara (cudiploma) (PhD) (inclMS,diploma) Phd) 5/14/09 Pt intrebari, informatii suplimentare, explicatii: [email protected], http://blog.standout.ro3 4. 3.Datedemogracepozi2aierarhica35,00% 32,88% 30,00%26,71% 25,00%20,00% 13,70%15,00% 10,27% 9,59%10,00% bookblog.ro 6,85%6,16% 6,16% 5,48%4,79%Bloguri 3,42% 5,00% 0,68% 0,00% 5/14/09 Pt intrebari, informatii suplimentare, explicatii: contac[email protected], http://blog.standout.ro4 5. 4.Datedemogracevenituri40,00% 34,48%35,00%30,00%26,90% 25,00%20,00%bookblog.roBloguri 15,17%14,48%15,00%10,00%5,52% 5,00%3,45% 0,00% Neprecizat Sub500ron Intre500ronsi Intre1000ronsi Intre3000ronsi Peste7000ron 1000ron3000ron7000ron 5/14/09 Pt intrebari, informatii suplimentare, explicatii: [email protected], http://blog.standout.ro5 6. 5.Varstadefolosirea internetului60,0% 50,0%43,2%37,7%40,0% 30,0% bookblog.roBloguri20,0% 16,4%10,0% 2,1%0,7% 0,0% Maipu2nde6luni Intre6lunisi1an Intre1ansi3ani Intre4si7ani Peste7ani 5/14/09 Pt intrebari, informatii suplimentare, explicatii: [email protected], http://blog.standout.ro 6 7. 6.Cumparareefec2vaonline90,0% 79,5%80,0%70,0%60,0%52,1%50,0% bookblog.ro40,0% Bloguri 30,0%19,9%20,0% 16,4%8,9%10,0% 2,1% 0,7%0,0% 0,0% Niciodata Odatapean Decatevaori Lunar SaptamanalZilnicNus2u Celpu2nodata peanpean 5/14/09 Pt intrebari, informatii suplimentare, explicatii: [email protected], http://blog.standout.ro7 8. 7.Frecventadeaccesareablogului 60,0% 50,0% 40,0%37,0%31,7% 30,0% bookblog.ro Bloguri23,8% 19,0% 20,0% 12,2%10,0% 7,9%0,0%OdatapelunasauOdatape DecatevaoripeZilnic Decatevaoripezi Zilnicsimaides mairar saptamanasaptamana5/14/09 Pt intrebari, informatii suplimentare, explicatii: [email protected], http://blog.standout.ro 8 9. 8.Mo2vedeaccesareablogului 90,0%79,9% 80,0% 70,0% 60,0% 50,0%bookblog.ro 40,0% 33,9%33,9% Bloguri30,0% 18,5% 20,0%16,9% 10,0%0,0%Ma2nelacurentcu Madistreaza Imidasenza2a Imidaperspec2venoi Imidasubiectede nouta2ledintrun apartenenteilaofatadeevenimentele discu2epentruintalnirile domeniucomunitate curente cuprietenii 5/14/09 Pt intrebari, informatii suplimentare, explicatii: [email protected], http://blog.standout.ro9 10. 9.Par2ciparealacomentarii 80,0%67,7% 70,0% 60,0% 50,0% 40,0%32,3%bookblog.ro 30,0%26,5% 20,0% 10,0% 5,3%0,5%0,0% Nuamcomentat Comentezfoarterarpe Comentezfrecventpe Comentezaproapela Amcomentatcelpu2noniciodatapeacestblogacestblogacestblog ecarear2colpeacest datablog 5/14/09 Pt intrebari, informatii suplimentare, explicatii: [email protected], http://blog.standout.ro10 11. 10.Inuentablogurilorasupradecizieidecumparare 100,0%88,5%90,0% 80,0% 70,0%61,8%60,0% 50,0% 40,0%26,7%30,0%bookblog.ro20,0%Bloguri 11,5%10,0%0,0% 0,0%Deloc Pu2n DestuldemultFoartemultMainuenteaza(P+Dm +Fm) 5/14/09 Pt intrebari, informatii suplimentare, explicatii: [email protected], http://blog.standout.ro11 12. 11.Inuentablogurilorasupraschimbariisauintaririiopiniilor V-ati schimbat sau v-ati intarit parerea despre un produs, un serviciu, sau o companie, in urma citirii unor pareri ale bloggerilor despre acestea?90,0%80,6%80,0%69,1%70,0% 60,0% 50,0%bookblog.ro40,0% Bloguri30,0% 19,4%20,0% 10,9%10,0% 0,6% 0,0%NiciodataDecatevaoriDemaimulteoriIntotdeaunaDa(>catevaori) 5/14/09 Pt intrebari, informatii suplimentare, explicatii: [email protected], http://blog.standout.ro 12 13. 12.Inuentaparerilorexprimate peacestblog100,0%89,0% 90,0% 80,0% 70,0% 60,0%48,7% 50,0%bookblog.r 40,0%o30,0% 26,5% 20,0%13,8% 11,1% 10,0%0,0%Inniciunfel MainuenteazaintroImiintarestesauimiMaajutasahotarasc Intromasurasaualta oarecaremasura schimbaopiniadespredacasal/saocumpar/ produs,serviciusau folosescsaunu companie 5/14/09 Pt intrebari, informatii suplimentare, explicatii: [email protected], http://blog.standout.ro13