Standout Subject Lines

© Constant Contact 2015

Sandra FloresBusiness [email protected]

Welcome

"We provide motivated small to mid size companies money making processes.

So they can be more productive, create more sales, stronger relationships and grow their business rapidly.”

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© Constant Contact 2015

Standout Subject LinesGet Opened, Get Read, Get Results

BE A MARKETERAll it takes is Constant

Contact®

At its core, marketing is about getting results.

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First impressionsmatter.

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Clicks / downloads

Visits to the store / office

Reservations /

appointments Calls

What kind of results?

Revenue / donations

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Email is hard to beat. It’s where people are...

91% of US adults like to receive promotional emails from companies they do business with

138% spend more with email offers than those who don’t receive any email offers

Source: PewInternet.org

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Subject lines can...•Get your email read•Bring you more business more revenue•Build awareness around your business or organization

Source: Inwise 10

open an email based on the subject line.

More than1/3 of people

53%of emails are opened on mobile

The impact of mobile on email

Source: Litmus Source: PhoneArena.com 11

150 times/day

People check their phones

Agenda

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1.Why are Subject Lines so important?

2.How to write good ones3.Consider desktop & mobile4.Next steps

1. Why are Subject Lines so important?

1. Recognized

senderWho sent it?

3 reasons they’ll open your email

When was it received?Worth reading?

2. Convenient

timing3. Compelling

subject13

Entice them.•Use “teaser” text •Customize the message


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• Avoid spam-like terms • Check your spam folder•Use spam-check button


Choose your words carefully. Freecredit

Saveoffers

Click

incometraffic

nowcash

orderrates

Urgent

Act Now!

Act Now!

Gethome

dollarsFast!

guaranteed

FeesPurchasemoney

Refund

Winremove

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Agenda

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2. How to write good ones

A good subject line can make or break an email.

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Standout subject lines = email openedShort & sweet:4-7 words ideal

Attractive offers:Discounts & gifts

Keep it clean:Easy for mobile

Brand identity:Incorporate yours

Hint of mystery:Raise interest

Ask Questions:Make them think

Create urgency:Don’t miss out!

Entertain, warn, inform: Share

knowledge

Literary techniques:

Write like a pro


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Top 3 reasons Top 5 priorities Top 7 concerns

Top 11 issues 9 best tips & tricks 7 need-to-know strategies

Improve any subject line using “top appeal”

Great subject lines = email opened


Top Appeal7 must haves for

Fall

Sense of Urgency

Only 12 seats left – get yours before

midnight

PersonalizeWhat you need

to know about your personal finances

Ask a QuestionHow can we help

your business grow?

Exclusive AppealAn exclusive offer

just for you!

Stay “In the Know”

13 signs you’re budgeting wrong

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Adapt your subject line using “literary techniques”


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Basic Subject Line Literary Technique Improved Subject Lines

June Promotion Onomatopoeia

Joe’s Pet Store Newsletter Allusions

Mother’s Day Specials Alliteration

Sign up for Summer Camp Chunking

New England Concert Update: Numbers

Splish! Splash ! Oh, the prices we’ve slashed!Cha-Ching!

Who let the dogs out?! Pet Shots This SaturdayFido’s Got 99 Problems… But Fleas Ain’t One

Make Mom’s Morning Miraculous!Cards, Candy and one Cozy Couch

Summer Camp 2015: NEW! Archery, fencing & sailing.Kids love it. Parents dream about it. Registration is open.

3 Can’t Miss Summer Festivals16 Bands but only 1 Miranda Lambert


What would you change?Our monthly tax newsletter

3 overlooked tax deductions you may qualify for

New product arrivalYou asked for it. It’s here.

Get a FREE Apple Watch!!!Apple Watch. Want one?

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Finding inspiration


• Check the news! •Magazine headlines/covers • Look at what others are doing• Search results headlines• Blog titles• Tweets on Twitter with lots of engagement• ‘Listicles’ that make you curiously click their headlines like:

• Buzzfeed• Upworthy• Mashable

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Agenda

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3. Consider desktop & mobile

Consider mobile.


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When email doesn’t look good on mobile

Source: Blue Hornet 26

30% unsubscribe

80% delete

76%

of people read email

on their phones

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67%

of b2b workers view emails on their phone

64%

of key decision makers read emails on mobile

Source: 60secondmarketer.comSource: Marketing Sherpa

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Best design practices•Use mobile friendly templates or single column templates•Logo is left or center & links to website•Apply brand colors•Minimum 12pt font for body text & 22pt for headlines•Use customized pre-header text


2. Subject Line optimization techniques

30-40 characters max typically appear on most mobile devices6-11 words fit best; 4-7 has greatest response

Customize first 11-18 words of “pre-header” text to entice mobile readers

53% of email is opened on mobile devices

Source: Litmus 29

•Size matters. Keep it clear, make it clever, keep it short.

Agenda

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4. Next steps

4. Next steps

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Check the success of your subject lines.

Four simple steps…

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1.Brainstorm 3 versions2.Test on mobile & desktop before

sending3.Consider preview pane & use pre-

header text 4.Monitor your progress

4. Next steps

My Upcoming Seminars & Training

www.WeCoachSalesPros.comThursday April 28th

5:30 PM- 8:00 PMYour Perfect Pitch

Plus Speed Networking

Tuesday May 3rd10:00 AM- 12:00 PMSocial Media 201

www.WeCoachSalesPros.com

I could let you leave here and spend your next $20 on lunch…Or you could make the decide to allow me to help jump start your next email marketing campaign and potentially triple your ROI….$20-$25 monthly allows you unlimited marketing potential!

1. Start with what you’ve got

•Growth takes time•Growth is an ongoing process• Efforts must be organized & consistent • A combination of traditional and modern methods are most successful

Growing your list sounds complicated but it doesn’t have to be if you understand.

Questions?

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Sandra [email protected]

Text wecoachthepros to 22828 to join my list!

facebook.com/wecoachthepros

@wecoachthepros

linkedin.com/in/wecoachthepros

Standout Subject Lines

Business

Transcript of Standout Subject Lines