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Page 1: Rezultate Studiu Standout Bookblog

Studiuldeaudientapentrublogurileromanes2Q12009

Profilulci2torilorbloguluiBOOKBLOG.RO

(n=189)

1

Page 2: Rezultate Studiu Standout Bookblog

5/14/09 2

1.Datedemografice‐varsta

2Pt intrebari, informatii suplimentare, explicatii: [email protected], http://blog.standout.ro

1,40%

16,08%

31,47%

20,28%

12,59%

4,90%

8,39%

2,10%

0,00%

2,80%

0,00%

5,00%

10,00%

15,00%

20,00%

25,00%

30,00%

35,00%

40,00%

Neprecizat Intre15‐19 Intre20‐25 Intre25‐31 Intre31‐35 Intre35‐40 Intre40‐45 Intre45‐50 Intre50‐55 Peste55

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Bloguri

Page 3: Rezultate Studiu Standout Bookblog

5/14/09 3

2.Datedemografice‐studii

3Pt intrebari, informatii suplimentare, explicatii: [email protected], http://blog.standout.ro

23,29%

7,53%

2,74%

20,55%

0,00%

8,22%

36,30%

22,60%

2,05%

69,18%

0,00%

10,00%

20,00%

30,00%

40,00%

50,00%

60,00%

70,00%

80,00%

Liceuall Gimnaziu Liceu(faraBacalaureat)

Liceu(cuBacalaureat)

Scoalaprofesionala

Universitate(fara

diploma)

Universitate(cudiploma)

Master(MS) Doctorat(PhD)

Facultate(inclMS,Phd)

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Page 4: Rezultate Studiu Standout Bookblog

5/14/09 4

3.Datedemografice–pozi2aierarhica

4Pt intrebari, informatii suplimentare, explicatii: [email protected], http://blog.standout.ro

26,71%

6,16%

13,70%

6,85%

10,27% 9,59%

6,16% 5,48%3,42%

32,88%

4,79%

0,68%

0,00%

5,00%

10,00%

15,00%

20,00%

25,00%

30,00%

35,00%

bookblog.ro

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Page 5: Rezultate Studiu Standout Bookblog

5/14/09 5

4.Datedemografice‐venituri

5Pt intrebari, informatii suplimentare, explicatii: [email protected], http://blog.standout.ro

26,90%

5,52%

15,17%

34,48%

14,48%

3,45%

0,00%

5,00%

10,00%

15,00%

20,00%

25,00%

30,00%

35,00%

40,00%

Neprecizat Sub500ron Intre500ronsi1000ron

Intre1000ronsi3000ron

Intre3000ronsi7000ron

Peste7000ron

bookblog.roBloguri

Page 6: Rezultate Studiu Standout Bookblog

5/14/09 6

5.“Varsta”defolosireainternetului

6Pt intrebari, informatii suplimentare, explicatii: [email protected], http://blog.standout.ro

0,7% 2,1%

16,4%

37,7%

43,2%

0,0%

10,0%

20,0%

30,0%

40,0%

50,0%

60,0%

Maipu2nde6luni Intre6lunisi1an Intre1ansi3ani Intre4si7ani Peste7ani

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Bloguri

Page 7: Rezultate Studiu Standout Bookblog

5/14/09 7

6.Cumparareefec2vaonline

7Pt intrebari, informatii suplimentare, explicatii: [email protected], http://blog.standout.ro

19,9%

8,9%

52,1%

16,4%

2,1%0,0% 0,7%

79,5%

0,0%

10,0%

20,0%

30,0%

40,0%

50,0%

60,0%

70,0%

80,0%

90,0%

Niciodata Odatapean Decatevaoripean

Lunar Saptamanal Zilnic Nus2u Celpu2nodatapean

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Page 8: Rezultate Studiu Standout Bookblog

5/14/09 8

7.Frecventadeaccesareablogului

8Pt intrebari, informatii suplimentare, explicatii: [email protected], http://blog.standout.ro

12,2%

19,0%

37,0%

23,8%

7,9%

31,7%

0,0%

10,0%

20,0%

30,0%

40,0%

50,0%

60,0%

Odatapelunasaumairar

Odatapesaptamana

Decatevaoripesaptamana

Zilnic Decatevaoripezi Zilnicsimaides

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Page 9: Rezultate Studiu Standout Bookblog

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8.Mo2vedeaccesareablogului

9Pt intrebari, informatii suplimentare, explicatii: [email protected], http://blog.standout.ro

79,9%

16,9%

33,9% 33,9%

18,5%

0,0%

10,0%

20,0%

30,0%

40,0%

50,0%

60,0%

70,0%

80,0%

90,0%

Ma2nelacurentcunouta2ledintr‐un

domeniu

Madistreaza Imidasenza2aapartenenteilao

comunitate

Imidaperspec2venoifatadeevenimentele

curente

Imidasubiectedediscu2epentruintalnirile

cuprietenii

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Bloguri

Page 10: Rezultate Studiu Standout Bookblog

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9.Par2ciparealacomentarii

10Pt intrebari, informatii suplimentare, explicatii: [email protected], http://blog.standout.ro

67,7%

26,5%

5,3%

0,5%

32,3%

0,0%

10,0%

20,0%

30,0%

40,0%

50,0%

60,0%

70,0%

80,0%

Nuamcomentatniciodatapeacestblog

Comentezfoarterarpeacestblog

Comentezfrecventpeacestblog

Comentezaproapelafiecarear2colpeacest

blog

Amcomentatcelpu2nodata

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Page 11: Rezultate Studiu Standout Bookblog

5/14/09 11

10.Influentablogurilorasupradecizieidecumparare

11Pt intrebari, informatii suplimentare, explicatii: [email protected], http://blog.standout.ro

11,5%

61,8%

26,7%

0,0%

88,5%

0,0%

10,0%

20,0%

30,0%

40,0%

50,0%

60,0%

70,0%

80,0%

90,0%

100,0%

Deloc Pu2n Destuldemult Foartemult Mainfluenteaza(P+Dm+Fm)

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Page 12: Rezultate Studiu Standout Bookblog

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11.Influentablogurilorasupraschimbariisauintaririiopiniilor

12

V-ati schimbat sau v-ati intarit parerea despre un produs, un serviciu, sau o companie, in urma citirii unor pareri ale bloggerilor despre acestea?

Pt intrebari, informatii suplimentare, explicatii: [email protected], http://blog.standout.ro

19,4%

69,1%

10,9%

0,6%

80,6%

0,0%

10,0%

20,0%

30,0%

40,0%

50,0%

60,0%

70,0%

80,0%

90,0%

Niciodata Decatevaori Demaimulteori Intotdeauna Da(>catevaori)

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Bloguri

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12.Influentaparerilorexprimatepeacestblog

13Pt intrebari, informatii suplimentare, explicatii: [email protected], http://blog.standout.ro

11,1%

48,7%

13,8%

26,5%

89,0%

0,0%

10,0%

20,0%

30,0%

40,0%

50,0%

60,0%

70,0%

80,0%

90,0%

100,0%

Inniciunfel Mainfluenteazaintr‐ooarecaremasura

Imiintarestesauimischimbaopiniadespreprodus,serviciusau

companie

Maajutasahotarascdacasa‐l/saocumpar/

folosescsaunu

Intr‐omasurasaualta

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