Rezultate Studiu Standout Petreanu

13
Studiul de audienta pentru blogurile romanes2 Q1 2009 Profilul ci2torilor blogului PETREANU.RO (n=192) 1

description

 

Transcript of Rezultate Studiu Standout Petreanu

Page 1: Rezultate Studiu Standout Petreanu

Studiuldeaudientapentrublogurileromanes2Q12009

Profilulci2torilorbloguluiPETREANU.RO

(n=192)

1

Page 2: Rezultate Studiu Standout Petreanu

5/14/09 2

1.Datedemografice‐varsta

2Pt intrebari, informatii suplimentare, explicatii: [email protected], http://blog.standout.ro

0,66%

3,31%

17,88%

25,17%

23,18%

14,57%

7,28%

1,99% 1,99%

3,97%

0,00%

5,00%

10,00%

15,00%

20,00%

25,00%

30,00%

35,00%

40,00%

Neprecizat Intre15‐19 Intre20‐25 Intre25‐31 Intre31‐35 Intre35‐40 Intre40‐45 Intre45‐50 Intre50‐55 Peste55

petreanu.ro

Bloguri

Page 3: Rezultate Studiu Standout Petreanu

5/14/09 3

2.Datedemografice‐studii

3Pt intrebari, informatii suplimentare, explicatii: [email protected], http://blog.standout.ro

11,92%

1,99% 0,66%

11,26%

0,00%

9,93%

50,99%

22,52%

2,65%

86,09%

0,00%

10,00%

20,00%

30,00%

40,00%

50,00%

60,00%

70,00%

80,00%

90,00%

100,00%

Liceuall Gimnaziu Liceu(faraBacalaureat)

Liceu(cuBacalaureat)

Scoalaprofesionala

Universitate(fara

diploma)

Universitate(cudiploma)

Master(MS) Doctorat(PhD)

Facultate(inclMS,Phd)

petreanu.ro

Bloguri

Page 4: Rezultate Studiu Standout Petreanu

5/14/09 4

3.Datedemografice–pozi2aierarhica

4Pt intrebari, informatii suplimentare, explicatii: [email protected], http://blog.standout.ro

45,03%

9,27%

23,18%

12,58%11,26%

6,62%

1,99%3,97% 3,31%

13,91%

9,93%

3,97%

0,00%

5,00%

10,00%

15,00%

20,00%

25,00%

30,00%

35,00%

40,00%

45,00%

50,00%

petreanu.ro

Bloguri

Page 5: Rezultate Studiu Standout Petreanu

5/14/09 5

4.Datedemografice‐venituri

5Pt intrebari, informatii suplimentare, explicatii: [email protected], http://blog.standout.ro

20,53%

2,65%

5,30%

30,46%31,79%

9,27%

0,00%

5,00%

10,00%

15,00%

20,00%

25,00%

30,00%

35,00%

40,00%

Neprecizat Sub500ron Intre500ronsi1000ron

Intre1000ronsi3000ron

Intre3000ronsi7000ron

Peste7000ron

petreanu.roBloguri

Page 6: Rezultate Studiu Standout Petreanu

5/14/09 6

5.“Varsta”defolosireainternetului

6Pt intrebari, informatii suplimentare, explicatii: [email protected], http://blog.standout.ro

0,0% 0,0%

6,0%

23,2%

70,9%

0,0%

10,0%

20,0%

30,0%

40,0%

50,0%

60,0%

70,0%

80,0%

Maipu2nde6luni Intre6lunisi1an Intre1ansi3ani Intre4si7ani Peste7ani

petreanu.ro

Bloguri

Page 7: Rezultate Studiu Standout Petreanu

5/14/09 7

6.Cumparareefec2vaonline

7Pt intrebari, informatii suplimentare, explicatii: [email protected], http://blog.standout.ro

19,2%

6,0%

57,6%

12,6%

2,0%0,0%

2,6%

78,2%

0,0%

10,0%

20,0%

30,0%

40,0%

50,0%

60,0%

70,0%

80,0%

90,0%

Niciodata Odatapean Decatevaoripean

Lunar Saptamanal Zilnic Nus2u Celpu2nodatapean

petreanu.roBloguri

Page 8: Rezultate Studiu Standout Petreanu

5/14/09 8

7.Frecventadeaccesareablogului

8Pt intrebari, informatii suplimentare, explicatii: [email protected], http://blog.standout.ro

12,5% 12,0%

28,1%

40,6%

6,8%

47,4%

0,0%

10,0%

20,0%

30,0%

40,0%

50,0%

60,0%

Odatapelunasaumairar

Odatapesaptamana

Decatevaoripesaptamana

Zilnic Decatevaoripezi Zilnicsimaides

petreanu.ro

Bloguri

Page 9: Rezultate Studiu Standout Petreanu

5/14/09 9

8.Mo2vedeaccesareablogului

9Pt intrebari, informatii suplimentare, explicatii: [email protected], http://blog.standout.ro

26,6%

45,8%

23,4%

68,8%

15,6%

0,0%

10,0%

20,0%

30,0%

40,0%

50,0%

60,0%

70,0%

80,0%

Ma2nelacurentcunouta2ledintr‐un

domeniu

Madistreaza Imidasenza2aapartenenteilao

comunitate

Imidaperspec2venoifatadeevenimentele

curente

Imidasubiectedediscu2epentruintalnirile

cuprietenii

petreanu.ro

Bloguri

Page 10: Rezultate Studiu Standout Petreanu

5/14/09 10

9.Par2ciparealacomentarii

10Pt intrebari, informatii suplimentare, explicatii: [email protected], http://blog.standout.ro

66,7%

29,7%

3,6%0,0%

33,3%

0,0%

10,0%

20,0%

30,0%

40,0%

50,0%

60,0%

70,0%

80,0%

Nuamcomentatniciodatapeacestblog

Comentezfoarterarpeacestblog

Comentezfrecventpeacestblog

Comentezaproapelafiecarear2colpeacest

blog

Amcomentatcelpu2nodata

petreanu.roBloguri

Page 11: Rezultate Studiu Standout Petreanu

5/14/09 11

10.Influentablogurilorasupradecizieidecumparare

11Pt intrebari, informatii suplimentare, explicatii: [email protected], http://blog.standout.ro

23,0%

61,5%

14,4%

1,1%

77,0%

0,0%

10,0%

20,0%

30,0%

40,0%

50,0%

60,0%

70,0%

80,0%

90,0%

Deloc Pu2n Destuldemult Foartemult Mainfluenteaza(P+Dm+Fm)

petreanu.roBloguri

Page 12: Rezultate Studiu Standout Petreanu

5/14/09 12

11.Influentablogurilorasupraschimbariisauintaririiopiniilor

12

V-ati schimbat sau v-ati intarit parerea despre un produs, un serviciu, sau o companie, in urma citirii unor pareri ale bloggerilor despre acestea?

Pt intrebari, informatii suplimentare, explicatii: [email protected], http://blog.standout.ro

32,2%

58,6%

8,6%

0,6%

67,8%

0,0%

10,0%

20,0%

30,0%

40,0%

50,0%

60,0%

70,0%

80,0%

Niciodata Decatevaori Demaimulteori Intotdeauna Da(>catevaori)

petreanu.ro

Bloguri

Page 13: Rezultate Studiu Standout Petreanu

5/14/09 13

12.Influentaparerilorexprimatepeacestblog

13Pt intrebari, informatii suplimentare, explicatii: [email protected], http://blog.standout.ro

24,5%

57,3%

13,5%

4,7%

75,5%

0,0%

10,0%

20,0%

30,0%

40,0%

50,0%

60,0%

70,0%

80,0%

Inniciunfel Mainfluenteazaintr‐ooarecaremasura

Imiintarestesauimischimbaopiniadespreprodus,serviciusau

companie

Maajutasahotarascdacasa‐l/saocumpar/

folosescsaunu

Intr‐omasurasaualta

petreanu.ro

Bloguri