Rezultate Studiu Standout Subiectiv

Studiuldeaudientapentrublogurileromanes2Q12009

Profilulci2torilorbloguluiSUBIECTIV.RO

(n=124)

1

5/15/09 2

1.Datedemografice‐varsta

2Pt intrebari, informatii suplimentare, explicatii: [email protected], http://blog.standout.ro

1,18%

13,41%

36,47%

26,60%

10,07%

5,50%

3,44%

1,27% 0,82% 1,25%

0

0,05

0,1

0,15

0,2

0,25

0,3

0,35

0,4

Neprecizat Intre15‐19 Intre20‐25 Intre25‐31 Intre31‐35 Intre35‐40 Intre40‐45 Intre45‐50 Intre50‐55 Peste55

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2.Datedemografice‐studii


0,00% 0,00%

11,76%

0,00%

20,59%

48,04%

18,63%

0,98%

88,24%

0,00%

10,00%

20,00%

30,00%

40,00%

50,00%

60,00%

70,00%

80,00%

90,00%

100,00%

Gimnaziu Liceu(faraBacalaureat)

Liceu(cuBacalaureat)

Scoalaprofesionala

Universitate(faradiploma)

Universitate(cudiploma)

Master(MS) Doctorat(PhD)

Facultate(incl.MS,PhD)

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3.Datedemografice–pozi2aierarhica


45,54%

7,92%

19,80%17,82%

4,95%6,93%

4,95%7,92% 7,92% 7,92%

10,89%

2,97%

0,00%

5,00%

10,00%

15,00%

20,00%

25,00%

30,00%

35,00%

40,00%

45,00%

50,00%

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1.Datedemografice‐venituri


15,84%

0,99%

5,94%

35,64%

32,67%

8,91%

0,00%

5,00%

10,00%

15,00%

20,00%

25,00%

30,00%

35,00%

40,00%

Neprecizat Sub500ron Intre500ronsi1000ron

Intre1000ronsi3000ron

Intre3000ronsi7000ron

Peste7000ron

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2.“Varsta”defolosireainternetului


00% 00%

04%

26%

71%

00%

10%

20%

30%

40%

50%

60%

70%

80%

Maipu2nde6luni Intre6lunisi1an Intre1ansi3ani Intre4si7ani Peste7ani

Bloguri

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3.Cumparareefec2vaonline


11%06%

63%

15%

01% 02% 03%

86%

00%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Niciodata Odatapean Decatevaoripean

Lunar Saptamanal Zilnic Nus2u Celpu2nodatapean

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4.Frecventadeaccesareablogului


18%

13%

27%

36%

07%

51%

00%

10%

20%

30%

40%

50%

60%

Odatapelunasaumairar

Odatapesaptamana

Decatevaoripesaptamana

Zilnic Decatevaoripezi Zilnicsimaides

Bloguri

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5.Mo2vedeaccesareablogului


44%

24%

11%

63%

12%

00%

10%

20%

30%

40%

50%

60%

70%

80%

Ma2nelacurentcunouta2ledintr‐un

domeniu

Madistreaza Imidasenza2aapartenenteilao

comunitate

Imidaperspec2venoifatadeevenimentele

curente

Imidasubiectedediscu2epentru

intalnirilecuprietenii

Bloguri

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5/15/09 10

6.Par2ciparealacomentarii


57%

39%

03%01%

43%

00%

10%

20%

30%

40%

50%

60%

Nuamcomentatniciodatapeacestblog

Comentezfoarterarpeacestblog

Comentezfrecventpeacestblog

Comentezaproapelafiecarear2colpeacest

blog

Amcomentatcelpu2nodata

Bloguri

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6.Influentablogurilorasupradecizieidecumparare


22%

63%

15%

01%

72%

00%

10%

20%

30%

40%

50%

60%

70%

80%

Deloc Pu2n Destuldemult Foartemult Mainfluenteaza(P+Dm+Fm)

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6.Influentablogurilorasupraschimbariisauintaririiopiniilor

12

V-ati schimbat sau v-ati intarit parerea despre un produs, un serviciu, sau o companie, in urma citirii unor pareri ale bloggerilor despre acestea?

Pt intrebari, informatii suplimentare, explicatii: [email protected], http://blog.standout.ro

30%

61%

08%

01%

70%

00%

10%

20%

30%

40%

50%

60%

70%

80%

Niciodata Decatevaori Demaimulteori Intotdeauna Da(>catevaori)

Bloguri

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6.Influentaparerilorexprimatepeacestblog


39%

50%

07%04%

61%

00%

10%

20%

30%

40%

50%

60%

70%

Inniciunfel Mainfluenteazaintr‐ooarecaremasura

Imiintarestesauimischimbaopiniadespreprodus,serviciusau

companie

Maajutasahotarascdacasa‐l/saocumpar/

folosescsaunu

Intr‐omasurasaualta

Bloguri

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Rezultate Studiu Standout Subiectiv

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