Research Into Target Audience

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    02-Dec-2014
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Transcript of Research Into Target Audience

  • 1. Target AudienceThis section will tell you who my magazine is aimed at,and my how I have gotten these ideas.

2. 121133Images of popular rap artists wouldappeal to my target audience as it would attract them into purchasingthe magazine.Shows that bright colours wouldattract my target audience because itwill catch their eye. On websitessuch as Kerrang, they use brightcolorus to appeal to their audience.Content on the front page about bandinformation, such as tours andalbums, would attract my audience as this is something which would appeal to them. 3. 3233223These colorus would attract my target audience so this shows thatmust these colours to make themagazine appeal to them. Theeffect of making it appeal to thetarget audience, is that themagazine would attract theaudience, making them want to purchase it.By having these commonconventions of a magazine, then itwould appeal to my target audienceas then they would purchase the product. As well as this, due to having small subtitles, then this would interest the reader as having a too much text, then it might put off the reader, so a smaller amount of text would attract them.The target audience wants to see images on the contents page, aswell as the double page spread.This is because the images wouldbreak up the text, which means thatit would make it seem as though there isnt a lot of text. Also, theimages used would attract the audience because having someone famous they can read out, it would make the magazine appeal to them.As well as this, the target audiencehas told me that having filters on the images, such as a black andwhite effect, then it would attract thereader because it is somethingdifferent to look at.Having a lot amount of text on thedouble page spread doesnt put off the target audience reading the magazine. In their opinion, theybelieve that having more text ismore convenient as they can knowmore about the issue, then byhaving more images over text. 4. 44534524This shows that by having a lot oftext, then images to break up thetext would attract the audiencebecause individuals who I haveresearched had all said this. Thisshows that I must incorporate theseideas when creating my products.This questions asks that there hasto be a clear house style, between all of the pages, to ensure that the link up together in some way. Some ideas which I have decided to use was to have the page numbers in the right hand corner, and then the website on the left. This has to be used on each page, to show a clear house style.This shows that the price of themagazine has to cost around 3,slightly lower or higher is fine. In myopinion, I believe that the best option for the pricing is 2.50, or even 2, as the magazine is a weekly issue. However, if the magazine wasa monthly issue, then the price would need to be higher, for example it could cost 4.00 5. How I am going to use the feedback?Each individual feedback which I had received from my research group has helped me to create magazine which is tailored for my target audiences needs. All of the feedback which I had received has contributed to the way that my magazine is going to be made, from the house style of themagazine to the different images which I am going to create.Colours To Use: The feedback which I have been given for the colours to use has been effectivebecause it has told me correct colours to use such as red, black and grey. It has also toldme which colours not to use as it doesnt relate to the genre of mymagazine, such as green, pink and brown.Images To Use: The feedback which I have been given for the images and the image style hasbeen effective due to being able to know the types of images which would attractthe target audience into reading the magazine. From the feedback given, I knowthat I must use filters on the images, to create a certain effect. Filters such as black and white and lens flares should be used as then this would attract thetarget audience into reading the magazine.Price To Use: The feedback which I have been given for the price of the magazine has beeneffective, due to knowing the amount of money which the target audience isprepared to purchase the magazine at. By knowing the price of which I amgoing to sell my magazine at, which is going to be 3.50 for a monthly issue, then thiswould also attract my target audience into purchasing the magazine, due to knowing the correct amount of money which would appeal to them.