Research Assignment

SCHOOL OF ARCHITECTURE, BUILDING AND DESIGN

FOUNDATION IN NATURAL AND BUILT ENVIROMENT

PRESENTATION TITLE:

GROUP MEMBERS

Names Presentation & Report Roles

Joyce Wee Yi Qin Comparison analysis, Transcripts, Compilation

Lim Pui San Brief description, Photographer,

Mok Po Yi Comparison analysis, Videographer

Ryan Kerry Jee Jin Yiing Key Summary, Conclusion, Minutes

Sonia Mancxia Artistic cover, Recommendation

Tan Wing Hoe Brief description, Videographer

Too Mun Fai History, Interviewer

ENGLISH II (ELG 30605)

LECTURER: MS. CASSANDRA WIJESURIA

SUBMISSION &PRESENTATION DATE: 12TH JANUARY 2015 (MONDAY)

ENGLISH II (ELG 30605) | ASSIGNMENT 2: RESEARCH REPORT | pg. 1

TABLE OF CONTENTS

Title Page NumbersArtistic CoverCover Page 1Table of Contents 2Key Summary 3

1.0 History of Trade1.1 77 Unisex Saloon 41.2 GC Hair Studio and Academy 4

2.0 Brief Description of Business2.1 77 Unisex Saloon 52.2 GC Hair Studio and Academy 6-7

3.0 Comparative Analysis 8-103.1 Summary Table of Differences 11-123.2 Conclusion 13

4.0 Recommendation 144.1 77 Unisex Saloon 144.2 GC Hair Studio and Academy 15

Bibliography 16Appendices

∙ Appendix 1: Transcript∙ Appendix 2: Photos∙ Appendix 3: Meeting minutes

17-2223-2627-29

References 30


KEY SUMMARY

To deepen our understanding towards the uprising of the hairdressing profession local business as a team, we researched and interviewed 2 hairdressing firms of which one of them being a home based business (77 Unisex) and another being a commercial based business (GC Hair Studio & Academy).

GC Hair Studio & Academy has been operating for 15 years and it is founded by the founder and director Gary Choy. This leads to the naming of the firm being GC Hair Studio & Academy. It is a renowned hairdressing company in the Klang Valley. It has also been the favourites of many throughout the area since it began operating 15 years ago due to its dedication, professional skills and various hair services it has to offer.

On the other hand, 77 Unisex is a home based business, founded by Madam Ho Ah Yoke 30 years ago when she was at the age of 23. It is a renowned home based hairdressing saloon in the neighbourhood and also the surrounding the area of Sungai Way. This home based hair studio of hers is renowned for its traditional hairdressing methods and authentic hair products with cheap prices up until now.

Different environments and other external factors lead to different business outcomes when both home based and commercial based business such as these two firms are compared and which leads to a series of analytical research that we, as a team had done.


1.0 HISTORY OF BUSINESS

1.1 77 UNISEX SALOON (HOME BASED BUSINESS)

For our home based business interview, we managed to find a hair saloon located in Sungai Way. She started this business 30 years ago when she was only 23 years old. After working with many different types of jobs, she finally found her interest in hair styling. This eventually became her passion and motivated her to continue this line of profession as a hair stylist for the next three decades up until now. She operated her business in a small hair studio which was built behind her mother’s backyard to save cost. Her modal for this business was only roughly RM6000 back then, which would be equivalent to today’s RM15000. When she first started her saloon, business was booming as many people from around Sungai Way would come to her saloon to cut, dye or perm their hair. During Chinese New Year Eve, she would have to work till midnight to keep up the pace with all the customers getting their hair styled up for the festive season. However due to many factors such as increase in competitors, customers moving out of Sungai Way and others, business has declined drastically throughout the years. Nowadays, she only needs her housemaid to help around in the saloon, instead of hiring a few assistants like she did back then. Her annual revenue for the past few years never exceeded RM14000 due to the lack of customers as compared to before. She managed to last so long up until now in this business because she is not required to pay any rent.

1.2 GC HAIR STUDIO AMD ACADEMY (COMMERCIAL BASED BUSINESS)

The GC Hair Saloon & Academy has one headquarters located in Cheras, Selangor and another operating branch situated in Puchong, Selangor. This hair saloon has been operating for 15 years by its founder and director Gary Choy, hence its name being GC Hair Saloon & Academy. This saloon has been favourites to many as it satisfied and still satisfying customers throughout the Klang Valley leading to many new customers coming in every once in a while. The said saloon provides many different services such as the regular haircut that comes with any style or fashion of your choice, quality hair curling, hair dying with their signature hair dye brand, Schwarzkopf which originates from Germany. Most of the time, they will employ two to three hair stylists to work side by side with the manager of the saloon. GC Hair Saloon & Academy also has their own academy that teaches students of all ages that are interested in becoming a hair stylist. The students will be taught personally by the director or manager and gradually become a qualified hair stylist trainee after six months of training at GC Hair Saloon Academy.


2.0 BRIEF DESCRIPTION OF BUSINESS

2.1 77 UNISEX SALOON

77 Unisex Saloon is a home-based saloon, located within an old residential area in Sungai Way. The founder of this business is Madam Ho Ah Yoke. Madam Ho started her business in 1985 because her passion towards hairdressing was lit up after being influenced by her sister in her years of 23rd. This business is slightly different from others due to her lower expenses as compared to others as she wise-used the backyard of her house to build a small space for her hairdressing career.

The services provided by 77 Unisex Saloon are commonly practiced by most of the saloons in the market, which includes haircuts, hair dying, hair perming and hair straightening for both men and women. According to Madam Ho’s interview, there are five to eight customers in average that visits the saloon every day. Most of the visitors are Madam Ho’s regular customers. Occasionally there will be some new customers that heard of the saloon through their friends. Generally, the targeted market of this business is children and senior citizens staying surrounding the neighbourhood. Since it is a small business, only one foreign labour is hired for miscellaneous tasks.

Due to the rise of popularity of this profession, there are many competitors around Petaling Jaya and also Subang Jaya. The strategies that Madam Ho used to maintain her business are using good quality hair products and maintain good connections with her customers. Besides offering such services, there are also few products sold such as hair mousse and hairstyling wax.

This business of hers has no branches. The operating hours of this business starts from 8AM to 5PM every day and closes every Monday.

Pricing list

Services Price (RM)

Haircuts RM 12

Hair dying RM 40 - RM 50

Hair perming RM 70

Hair straightening RM 150


2.2 GC HAIR STUDIO AND ACADEMY

GC Hair Studio and Academy is established by Gary Choy in 1998. This saloon is located in Bandar Puteri Puchong (a commercialized area opposite Giant, Puchong). This saloon is a commercialized service business as it has two hair branches under the said company. The headquarters is situated in Cheras while the first branch is in Puchong.

The services provided include haircuts, hair dying, hair perming, hair straightening, hair therapy and hair styling. It also provides hair academy and courses for the public. Due to its strategic location, it has a good and steady flow of customers in and out of the hair studio every day, which has around 25 to 30 customers. Therefore, the saloon hired 3-4 full-time hairstylists and a few trainees from their own academy. Youngsters and adults between the ages of 15 to 50 are mainly the targeted market of this saloon.

There are a few competitors in this area, such as Parfait Hair Studio and Millionaire Studio, both of which located right opposite GC Hair Studio and Academy. To face the obstacles, GC Hair Studio and Academy provides excellent hairdressing skills with good quality products imported by Germany to maintain its business. Besides, hair products such as shampoo, conditioner, hair serum, hairstyling wax and hair mousse also retailed by the saloon to increase the business income.

The business hours of GC Hair Studio and Academy are from 10:30 AM till 8:30 PM and the saloon is off on Tuesdays.


Pricing list

Junior Senior Professional DirectorCut & Blowdry

RM10 above RM15 above RM26 above RM35 above

Shampooing & Blowdry

RM16 above RM19 above - -

Shampooing & Blowdry & Cut

RM30 above RM35 above RM46 above RM55 above


Short Medium LongDying RM60 RM90 RM120 aboveAdditional Highlighting

- - RM30 above

Hair Perming RM60 RM90 RM120 above

3.0 COMPARATIVE ANALYSIS OF BUSINESS’ COMPARATIVE TRAITS

77 unisex saloon GC hair studio and academyi. Number of competitors in the area

∙ Hong House Saloon∙ New Colour Saloon∙ Fione’s Hair cut

∙ Izzo Hair Saloon∙ D Hair Park∙ APT Hair Saloon

ii. Brief description of competitors

Hong House Saloon Izzo Hair SaloonThe business started in 1996. The saloon provide normal hair dressing services. They mainly focus on children and senior citizens.

The business started in 2006. The saloon provides services such as Hair dying, rebonding, hair perming, nutritional hair treatment and algae hair loss treatment.

New Colour Saloon D Hair Park The saloon has moved from a residential area to a shop lot in the year 2003. The business also sells hair accessories apart from normal hair dressing services

This saloon business started recently and it is located at the second floor of one of the shop lots. They provide the same services as a normal saloon and also make up and nail services.

Fione’s Hair Cut APT Hair SalonThe saloon is newly founded at Sungai Way new village. The saloon provides makeup and hair dressing services and other usual hair services.

The business has been operating for 20 years. It has 43 branches and this is one of them. APT is a major hair saloon chain and also a hairdressing academy in Malaysia. They provide professional hairdressing and make up services as well.


iii. Business strategies to compete with competitors

PricingThe pricings are slightly higher than other home-based saloons in that area because it offers better quality products.

The prices are affordable despite offering professional hairdressing services and good quality hair products.

Pricing ( During peak seasons )The saloon will not raise the prices for any services.

They will raise the price at a range from around RM3 to RM4 during peak seasons.

AdvertisementA small signage is positioned in front of the main gate of the house. They do not advertise much because most of their customers are regulars.

The saloon has a large signage placed at the façade of the shop lot. A largely printed pricing list is placed in front of the saloon as well. There are banners positioned in front of the saloon to attract customers. A website and Facebook page are used to publicize their business.

Quality of servicesFriendly and interactive. The services offered are

satisfactory and professional.Atmosphere

The interior of the hair studio is old so as the furniture and the equipment used. The shop radiates a vintage feel, offering a vintage feel to the customers.

The hair studio’s interior is modern and fully furnished. Furniture and equipment used are up to date and are in good condition to ease labour and ensure the comfort of the customers.

Variety of products

The saloon uses good quality of local hair products to provide services to the customers.

They are known for implementing a German branded hair product -Schwarzkopf. The product is a qualified hair care product to ensure customers the best hair care solutions.


Obstacles faced by a new business

A new business usually faces the lack of publicity. They are not well-known from the start so they intend to have a problem to advertise their business. If this problem persists, they might have a low number of customers visiting. Besides, the intense competition among the same industry at a specific location might affect the new businesses. Customers often prefer to visit existing businesses rather thanthe newly formed businesses. This is because customers are more confident with what they are familiar with. This will bring down the sales of the new business.

Nature of market

Both the saloon is in a perfectly competitive market. There are a lot of hair saloons at the same area and they are providing similar hairdressing services as well.

For 77 Unisex saloon, the business provides good hairdressing skills as the shop owner has much experience in this field. The business also provides better hair products to ensure customers getting the best services hair and scalp.

For GC Hair Studio and Academy, the business serves customers with professional hairdressing skills with a comfortable environment. They implement qualified hair products which are imported from Germany to ensure the quality of their services offered.


3.1 SUMMARY TABLE OF THE DIFFERENCES BETWEEN BOTH SALOONS

77 Unisex ASPECTS GC Hair Studio and Academy

∙ Haircuts ∙ Hair dying∙ Hair perming∙ Hair straightening

Services ∙ Haircuts∙ Hair dying∙ Hair perming∙ Hair straightening∙ Hair therapy∙ Hair styling∙ Hair academy

One foreign worker for miscellaneous tasks

Workers 3-4 full time hairstylists*2-3 trainees from the academy (occasionally)

Retirement Future plan Plans to open new branch in Petaling Jaya within 2 years.

∙ Products used such as shampoos and other hair products are of high quality

Strategy Excellent hairdressing skills along with using renowned and branded hair products.

Madam Ho Ah Yoke started her hairdressing career at the age of 23. She started having passion towards hairdressing after being inspired by her sister.She started her own business in 1985 at the backyard of her house and it still exists up until now.

Founder and History Gary Choy is the CEO and Artistic Director of GC Academy of Hair Design. After graduating from London, Gary worked as a professional hairdresser, as well as owning his first hair studio which began operation in 1998.

77 Unisex is located in an old residential area in Sungai Way. The saloon is built in the backyard of a residential unit back then hence making it old looking.

Location GC Hair Studio and Academy is located in Bandar Puteri Puchong (opposite Giant, Puchong). There are a lot of other hair studios operating around that


area (2 hair studios located just across the road).

0 Amount of other saloons nearby

5

No branches Number of branches One branch (Puchong)*Headquarters at Cheras

8 AM - 5 PM Business hours 10:30 AM - 8:30 PMSolely handled by Madam Ho

Business operation Managed and monitored by Lee Yi Ling (Branch Manager)

5 - 8 customers per day Number of customers 25 - 30 customers per day∙ Children and senior

citizens∙ Regular customers

Targeted market Youngsters and adults ages from 15 - 50

RM12 Price Range (Haircut only)

RM6 - RM55

3.2 CONCLUSION

Based on the analysis, it is apparent that 77 Unisex is a home based saloon that was and is still operating in the backyard for decades. Through these years, it has become a hobby rather than a job or a business to the saloon owner. In contrast, GC Hair Studio and Academy is an established and commercialized saloon and is situated in Puchong.


Although different in business styles, both saloons sells the same types of hair products which includes shampoos, conditioners, hair mousse, hair styling wax and hair serum.

In terms of potential, GC Hair Studio and Academy has more potential to develop further as Mr Gary Choy has the intention of branching out the business to different locations in the Klang Valley. In fact, it already has a branch after 15 years of operation. As for 77 Unisex Saloon, it is still in the same condition as it was 30 years ago and has no plan of renovating the place. The less attractive interior, out of date equipment and old hairdressing styles is also one of the down factor that tends to slow down the business growth.

Besides that, the presence of 77 Unisex is hardly visible to the public as it is hidden at the backyard with no advertisement. The lack of advertisement and publicity restricts it with the same customers that came since the start of the business. On the other hand, GC Hair Studio publicizes themselves in the World Wide Web and social media. This helps attracts the younger generation to the saloon.


4.0 RECOMMENDATIONS

The comparative analysis has been done between 77 Unisex (home based business) and also GC Hair Studio & Academy (commercial based business).

Through thorough research and analysis, we can conclude that GC Hair Studio & Academy (commercial based) have not fully utilize the location that they are operating their business. This is due to the place being not strategic enough. The location set up for business is affected by the many saloons clustered around the same area competing against each other. The saloon that was interviewed also faced business tension due to the major differences in prices in that particular area.

As for 77 Unisex (home based), the major obstacles that the business are facing are the unawareness of the presence of the saloon and also its home based specialty hair services it has to offer due to the lack of advertisement. Besides, the home based saloon less attractive interior and also out of date equipment tend to drive customers especially the younger generations. This is another downside of the business which tend leads to it being an obstacle to the business’ income.

4.1 77 UNISEX SALOON

1. ADVERTISEMENT

Due to lack of advertisement and publicity, the presence of the 77 Unisex is hardly visible. The placement of the banner is placed too far away from the saloon itself which leads to confusion. Visual advertisement is very important especially for a home based business like 77 Unisex. They could consider being more aggressive in terms of advertising and publicity to create awareness, attention and also attraction towards the saloon’s presence. Advertising and publicity can be taken another further step through social networks such as Facebook and Instagram. Through social network advertising and publicity, 77 unisex is able to spread attention to the public regarding its specialty, hair services offered and also professions without having to waste money.

2. ENVIRONMENT & EQUIPMENT

77 Unisex should really take the interior of the saloon into account. The interior of the saloon is far too old and does not look appealing towards customers, especially not to the customers of the younger generations. Hence, they can consider either an interior facelift and overhaul or some minor renovations to attract more customers. 77 Unisex should also upgrade the equipment and furniture used to entertain their customers as it


is getting old and also out of date. They could invest in new equipment in order to attract and maintain existing customers and also further expand their hair services.

4.2 GC HAIR STUDIO AND ACADEMY

1. PRICING

As GC Hair Studio & Academy is located amidst of a bunch full of competitors, the prices should be cheaper than the rest of the saloons around. This could ensure the saloon to maintain existing customers and also attract more new customers as lower prices are bound to attract more customers as compared to the other saloons with a higher price. The prices that are being offered could also be lowered during festive seasons. Promotional rate could also be given to the customers during the period of festivities. Prices could also be lowered in terms of academy fees to attract more students or apprentices to pursue career in the saloon which in turn will also help raise the business’ income.

2. LOCATION

As mentioned previously, GC Hair Studio & Academy are placed in the middle of a bunch full of other famous saloons. This proves that the location of the saloon is an obstacle for the said business. In order to cope with this, GC Hair Studio & Academy should consider searching for a new and more strategic location whereby the quantity of hair studios and saloon is not as high and the demands of saloons are high. This will drive the business income of GC Hair Studio & Academy to a whole new overwhelming level as the competition in this said kind of location is low and hence and attract more customers solely the saloon as the demand is high.


BIBLIOGRAPHY

∙ Tezak, E. & Folawn, T (2011). Successful Salon and Spa Management (6th ed., p. 156). Cengage Learning.

∙ Cohen, W. (2005). The Marketing Plan (5th ed., p. 37). John Wiley & Sons.

∙ Mokotoff, E.C. (2010). The Salon Industry Business Artist (p. 20). Lulu.com

∙ Kumar, S.A. (2008). Entrepreneurship Development (p. 26). New Age International

∙ Ladies & Gentleman : GC Hair Studio & Academy. (2011, February 3.). Retrieved January 10, 2015, from http://famecherry.com/fameporting/ladies-gentleman/gc-academy/

∙ Hair-tractive Makeover Contest. (2007, September 24). Retrieved January 10, 2015, from http://hairtractive.blogspot.com/2007/09/gc-hair-studio-and-academy.html


APPENDICES

APPENDIX 1

Transcript (77 Unisex Saloon): Too Mun Fai and Ho Ah Yoke

Q: When did the business first started?

A: When I first started this business, I was 24 years old. I’m currently 54 years old so this business was started 30 years ago, which was 1985. It was hard times back then, my hands had rashes due to the over exposure to the chemicals in the hair products. My mother saw my condition and told me to stop working and get married.

Q: Are you the sole owner of this business or you have other partners working with you?

A: It’s my own business at the backyard of my house.

Q: Why did you choose hairdressing?

A: I started working as a factory worker at a young age of 12. My interest towards hairdressing was inspired by my sister. She brought me into this field and sparked my passion towards hairdressing.

Q: The saloon usually has more regular customers or new customers?

A: The saloon is located at the backyard, making it not visible from the roads. So we seldom have new customers coming in. Occasionally, there will be one or two new customers coming in after being introduced by friends. Some of my regular customers come from Subang or Shah Alam because they were used to have their hair cut by me.

Q: What is the annual revenue of this business?

A: This business earns an amount of approximately RM 1000 every month. So the annual revenue will be about RM 12000.


Q: How did you manage to keep the business running with the amount of revenue the business gets?

A: Well, I don’t have to worry about rental as it is within the compound of my own house.

Q: Is this the only saloon for this business?

A: Yes. We don’t have any branches as it is only a small business.

Q: Are there any tough competitors around this area?

A: Of course there is. Competition is everywhere. As this is an old village, there are quite a number of saloons along the main roads and the marketplace. Business was good when it first started, but it slowed down gradually after time. The demand is different now, especially the youngsters.

Q: How much did you spend to start up the business from scratch?

A: I didn’t actually spend much as the saloon was at my own backyard. The cables and wires were done by my father so I just have to spend more on the accessories and equipments. I spent around RM 6000 in total to start this business.

Q: In your opinion, do you think running hair business in present days is easy?

A: It’s not easy to run this business right now compared to the past. There are too many saloons in the market now, the competition is very strong. The other saloons set their prices very low because they have a student hairdressers working for them.

Q: Do you sell other products besides providing hair dressing services?

A: Yes. We sell shampoos and a number hair styling products.


Q: Do you hire any extra workers?

A: I have 2 hairdressers working for me last year. But the business slowed down so I let them off. Currently, I have a foreign worker working for me. She usually does the miscellaneous tasks such as washing the towels and cleaning the floor.

Q: Will there be more customers during festive seasons?

A: Not really. Business gets slower during that time. It used to get very busy especially during Chinese New Year. I have to work all night on the eve of CNY to keep up with the flow of customers to get their hair done for the celebration.

Q: Which age range are your customers from?

A: Senior citizens. My nephew once told me that my saloon looks like an old folks’ home. Sometimes they’ll bring their grandchildren along for haircuts so usually there are children and senior citizens.

Q: What services do the customers usually request for?

A: They usually come for haircuts.

Q: How are the hair services usually priced?

A: RM 12 for haircuts. RM 40 for hair dyeing. RM 70 for hair perming and RM 150 for hair straightening.

Q: Does these prices apply to all gender?

A: Yes. The prices apply to both male and female. The only thing that matters is the length when it comes to dyeing, perming and straightening.


Transcript (GC Hair Studio and Academy): Too Mun Fai and Lee Yi Ling

Q: When did the business first started?

A: 15 years. The business started 15 years ago which is year 1998.

Q: Who started this business?

A: The founder of our studio is Mr Gary Choy, who is also our director currently. He started the business after his graduating from London with a hairdressing profession.

Q: Are there any existing branches in the country?

A: There’s only one brunch currently which is this store you are in (Puchong) which was opened about 3 years back. Our headquarters is located in Cheras.

Q: Are there any future plans for the business?

A: Yes. We are currently planning to have another branch in Petaling Jaya. There is a big market there though the competition is quite strong. But these are still all in planning stage, so hopefully it will happen in a couple of years

Q: Who are your targeted customers?

A: Generally, we target customers in the age range from 15 to 50 because we have a more modern style of hairdressing. They can be of different races. Our customers are usually economically average or above average.

Q: Does the saloon face strong competition?

A: The competition here is very strong. There are already 7 saloons just within this commercial area, which is a lot. You can see that there is already 2 saloon across the road. We have the advantage of seniority here as we were here for a longer time than the other saloons nearby so it somehow attracted more customers to us.


Q: The saloon usually have more regular customers more or new customers?

A: We have both but there are relatively more regular customers. They usually come for follow-ups.

Q: Is running the business hard?

A: Actually there’s no such thing as tough or simple. It really depends on how much passion you have towards this career and how often you practice your skills. It is also important to keep your skills updated as there are always new hairstyles or hair products. You have to know which product suits the hair condition of your condition. Passion, skills and knowledge is what you need to run the business well.

Q: Does the saloon sell any products for extra income?

A: We sell a wide range of hair products from hair care products to hair styling products. We mostly focus on the sales of Schwarzkopf, which is a known German brand. Of course there are other local brands but there are too much for me to state.

Q: How are the hair services usually priced?

A: They are priced according to grades (junior cut, senior cut, Professional cut and Director cut). For example, I am the manager of this branch so I will cut under director cut. Director cuts are usually priced RM 45 for males and RM 50 for females (long haired)

For hair colouring, the pricing are according to the length and thickness of hair. For guys, the price are usually around RM 120 and RM 240 for long haired females.

In terms of hair wash, it will be at a price of RM 30 for both male and female.

Q: How many workers does this branch have?

A: So far there are 3-4 full time workers in this branch. Occasionally, there will be a couple of students from our academy working as trainees.

Q: Will there be more customers during and before festive seasons?


A: Yes of course. The saloon will be busier than usual a month before the festive seasons.

Q: Will there be a raise in price during that time?

A: There will be a slight rise in price which will be a few Ringgits. The other saloons out there might have 30% - 50% rise but we usually do that just to balance up with the rise in the workers’ salary.

Q: What services do the customers usually request for?

A: They usually come for haircuts or colouring. But it depends on how we push our services because they don’t really know what we have in our list of services.

Q: The business name states that there’s an academy. Can you roughly talk about it?

A: Our academy has students from age 15 to 50. They are taught normal hairdressing skills and how to dress themselves appropriately as a hairdresser. They can go further in hairdressing by attending advanced classes after the basics (6 months).

The classes are usually kept small at 1 to 2 students so the teachers can attend to every student. After graduating, they can choose to work for GC or work in a saloon elsewhere.

Q: Does the saloon prefer to hire hairdressers from their own academy of other hairdressers?

A: We usually prefer hiring those from our own academy as it is easier to teach them new styles because their basic foundation in hairdressing is from us. So the style would be similar.


APPENDIX 2

Following are photos and documents taken during interviews.

77 UNISEX SALOON


Interior of the saloon There are only a few simple furnitures and chairs set up in the saloon

The entrance The saloon is built at the backyard of a house like an extension.

Hair washing area An old hair washing chair is positioned at the back of the saloon

Madam Ho attending to her customer before the interview


Hair dressing equipments [LEFT] Vintage hair perming machine [TOP RIGHT] Combs and scissors [BOTTOM RIGHT] Hair curlers

Group photo with Madam Ho, founder of 77 Unisex Saloon

GC HAIR STUDIO AND ACADEMY


Entrance counter Saloon interior

Hairwashing area A products display shelf placed in the centre of the saloon.


Photo with Ms Lee Yi Ling, Branch Manager of GC Puchong

[Type a quote from the document or the summary of an interesting point. You can position the text box anywhere in the document. Use the Text Box Tools tab to change the formatting of the pull quote text box.]

Two competitors located opposite GC hair studio, which are Parfait Hair Studio and Millionhair Studio.

Appendix 3

Minute 1

DATE 31st DECEMBER 2014TIME 2 PM to 4 PMVENUE Taylor’s Lakeside University Campus

GROUP MEMBERS TUTORIAL GROUP ROLESJoyce Wee Yi Qin MondayLim Pui San MondayMok Po Yi TuesdayRyan Kerry Jee Jin Yiing ThursdaySonia Mancxia ThursdayTan Wing Hoe MondayToo Mun Fai Thursday

No. ACTIVITY ACTIONS TAKEN BY1. Decision of business line for research purposes. All members2. Decision of choices regarding location of businesses. All members3. Finalization of business line and locations. All members4. Distribution of roles between group members. All members5. Listing of interview questions. All members


Minute 2

DATE 05th JANUARY 2015TIME 12 PM to 2 PMVENUE Taylor’s Lakeside University Campus


No. ACTIVITY ACTIONS TAKEN BY1. Designing of artistic cover. All members2. Compilation of home based business and commercial

based business interview questionsAll members


Minute 3

DATE 10th JANUARY 2015TIME 10 AM to 7 PMVENUE Taylor’s Lakeside University Campus


No. ACTIVITY ACTIONS TAKEN BY1. Finalization of artistic cover. All members2. Compilation of the each sub parts of the research

report.All members

3. Finalization of the compiled research report. All members4. Finalization of edited interview videos for both

home based business and also commercial based business.

All members

5. Preparation of presentation slides. All members6. Finalization of presentation slides. All members


REFERENCES

∙ Tezak, E. & Folawn, T (2011). Successful Salon and Spa Management (6th ed., p. 156). Cengage Learning.

∙ Cohen, W. (2005). The Marketing Plan (5th ed., p. 37). John Wiley & Sons.

∙ Mokotoff, E.C. (2010). The Salon Industry Business Artist (p. 20). Lulu.com

∙ Kumar, S.A. (2008). Entrepreneurship Development (p. 26). New Age International

∙ Ladies & Gentleman : GC Hair Studio & Academy. (2011, February 3.). Retrieved January 10, 2015, from http://famecherry.com/fameporting/ladies-gentleman/gc-academy/

∙ Hair-tractive Makeover Contest. (2007, September 24). Retrieved January 10, 2015, from http://hairtractive.blogspot.com/2007/09/gc-hair-studio-and-academy.html

∙ Personal InterviewStructure: Ho Ah Yoke (5th January 2015) Personal Interview

∙ Personal InterviewStructure: Lee Yi Ling (6th January 2015) Personal Interview


http://hairtractive.blogspot.com/2007/09/gc-hair-studio-and-academy.html

http://hairtractive.blogspot.com/2007/09/gc-hair-studio-and-academy.html

http://famecherry.com/fameporting/ladies-gentleman/gc-academy/

Research Assignment

Data & Analytics

Transcript of Research Assignment