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    Research ProjectOrganisation

    Author Name HND Business

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    Research Project | Author Name

    TABLE OF CONTENTS Ackno !e"gement###################################################################################

    A%stract##########################################################################################

    'ntro"uction########################################################################################

    Learning Outcome 1 ############################################################################

    Task *##########################################################################################

    Out!ine an" +ro"uce the research +roject s+eci,cations %- "e,ning the research .uestion/h-+othesis0 "escri%e the research aims an" o%jecti1es2 rationa!e 3or se!ection o3 the to+ic2 out!ine o3 the !iterature an" "ata co!!ection metho"o!og- etc######################)

    Task 4########################################################################################## Discuss the 3actors hich -ou ha1e consi"ere" or the 3actors hich he!+e" -ou in the se!ection o3 this research +roject###################################################################

    Task $##########################################################################################

    Se!ect an" "iscuss the !iterature re!e1ant to -our research +roject# Critica!!- ana!-se the suita%i!it- o3 -our se!ecte" !iterature/re3erences 3or -our research +roject#####################*6

    Literature Re1ie ###############################################################################

    T-+es o3 E7Commerce###########################################################################

    The A"1antages an" Disa"1antages o3 'nternet 8arketing############################################**

    E7Commerce Success 8o"e!####################################################################### Task #########################################################################################

    De1e!o+ a +!an that in"icates the +roce"ures an" estimate" time to un"ertake the research +roject acti1ities/s+eci,cation as +!anne"#####################################################

    Learning Outcome 2 ############################################################################

    Task (###########################################################################################

    '"enti3- an" match the re.uire" resources to meet the "e,ne" research .uestions/h-+othesis 3or the se!ecte" research +roject##################################################*

    Task 9##########################################################################################

    De1e!o+ a +!an to co!!ect "ata 3or -our research +roject %- e:+!aining the sources an" t-+es o3 "ata# A!so s+eci3- the .uestions hich -ou ha1e +!anne" to use in .uestionnaire/inter1ie s ;i3 +!anne"

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    Research Project | Author Name

    Learning Outcome 3 ############################################################################

    Task >##########################################################################################

    'nter+ret an" ana!-?e the "ata co!!ecte" an" +resente" in 4#$ ith the he!+ o3 a++ro+riate e1a!uation techni.ues##################################################################

    Task 5########################################################################################## On the %asis o3 -our ana!-sis +resente" in $#*/$#4 ;Task >< make some use3u! recommen"ations 3or 3urther im+ro1ements##########################################################

    Learning Outcome 4 ############################################################################

    Task *6#########################################################################################

    ;a< Pro"uce the research +roject re+ort in a +ro3essiona! 3ormat here tit!e +age0 ta%!e o3 contents0 c!ear!- segregate" sections an" !ist o3 re3erences# @ou are a!so e:+ecte" to use Har1ar" re3erencing st-!e ith a++ro+riate use o3 !anguage an" grammar#############4)

    ;%< Pre+are a *67minute +resentation that "e!i1ers the research outcomes to -our c!ass +eers# The %est research +roject i!! 3eature on the Co!!ege s e%site 3or a!! 3uture stu"ents to 1ie #################################################################################

    Re3erences########################################################################################

    A=THOR NA8E 4

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    Research Project | Author Name

    AC NO LED E8ENT

    ' ou!" !ike to e:+ress the inmost a++reciation to m- res+ecte" su+er1isor Sir A?mat A!i Shah 3or his untiring su++ort0 assistance0

    su+er1ision an" he!+ %oth menta!!- an" +h-sica!!- "uring the

    entire +roject ork# ithout his gui"ance an" +ersistent he!+ thisresearch ou!" not ha1e %een concei1a%!e#

    'n the !iterature re1ie o3 this research0 ' ha1e cite" 3e scho!ar!- +u%!ications# Some o3 them are 3rom ear!ier research ,n"ings# '

    ha1e a!so uti!i?e" scho!ar!- +a+ers 3rom the i"er aca"emia# These are orks ithout hich ' cou!" not ha1e ha" a scho!ar!-

    insight into this research# ' thank -ou a!!#

    A=THOR NA8E $

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    Research Project | Author Name

    ABSTRACT

    This +a+er +ostu!ates aroun" the current tren"s in on!ine %usiness hich +oses immense +ossi%i!ities that the 'nternet has to o er# The research +rimari!- 3ocuses on e:+an"ing an" increasing the %usiness ca+acities o3 su+erstores hich ha1e !arge .uantities o3 "i erent +ro"ucts to se!! %ut un3ortunate!- these +ro"ucts "ue to !ack o3 access to the +eo+!e +resuma%!- "o not reach to the "esire" consumers an" au"iences thus through the

    uti!i?ation o3 the internet an" through joint 1entures %- "i erent su+erstoreo ners to com%ine their %usiness an" o er the +ro"ucts o3 their o ne" su+erstores on a +!at3orm o3 internet an" -et sti!! %e a%!e to +ocket +ro,t an" e:+an" %usiness is orth hi!e gi1ing !arge o++ortunities to esta%!ish themse!1es ,rm roots#

    The core conce+t re1o!1es aroun" the Case Stu"- o3 the 3amous e7commerce site E%a- hich incor+orates "i erent 1en"ors an" +ro1i"es them ith an on!ine store to con"uct their res+ecti1e %usiness#

    But this remains !imite" on!- to the on!ine retai!ing an" %- incor+orating this sort o3 mechanism the scattere" an" 1arious su+erstores i!! 1er- e!! %ene,t 3rom the +otentia!s o3 joining an" merging their %usiness to o er

    i"er 1ariet- o3 +ro"ucts hich the- can t seem to o er at their stores %ut cou!" +ossi%!- shi+ them at others#

    Keywords: On!ine Business0 Centra!i?e" Communication0 'nternet0 Remote Branches0 E%a-0 Ama?on#

    A=THOR NA8E &

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    Research Project | Author Name

    'NTROD=CT'ON

    'n to"a- s high7s+ee"0 a! a-s7on "ata econom-0 un"erstan"ing ho to %est engage ith c!ients means un"erstan"ing the statistica! "ata an" ho to trans3orm it into actiona%!e insights# eBa-0 the !ea"ing on!ine retai! an" auction site0 has +ro1en that this is no the ru!e rather than the e:ce+tion#

    The ke- to eBa- s e:traor"inar- success is its a%i!it- to turn enormous 1o!umes o3 +ro"ucts o ere" into use3u! insights that customers can g!ean "irect!- 3rom the +ages the- 1isit routine!-# To accommo"ate this e:+!osi1e gro th o3 +ro"ucts0 eBa- s "ata centers +er3orm %i!!ions o3 rea"s an" rites

    each "a-# This increasing "eman" to +rocess +ro"uct "eman"s at %!isterings+ee"s meant eBa- nee"e" a so!ution that "i" not su er 3rom the %ott!enecks0 sca!a%i!it- !imitations an" transactiona! constraints associate"

    ith common re!ationa! a++roaches Accor"ing to the SEC ,!ing0 eBa- summari?es the core messages to "e,ne its +ro+osition as 3o!!o s

    For buyers:

    • Trust • Ga!ue • Se!ection • Con1enience#

    For sellers:

    • Access to %roa" g!o%a! markets • E cient marketing an" "istri%ution • O++ortunit- to increase sa!es#

    The nee" to e cient!- manage enormous 1o!umes o3 +ro"ucts cause" eBa- to e:+!ore ne er 3orms an" a++roaches "esigne" 3or mo"ern a++!ication re.uirements# The so!ution incor+orates a sca!e out architecture that ena%!es eBa- to con"uct mu!ti+!e t-+es o3 %usinesses# The en" resu!t a!!o s eBa- to more cost e ecti1e!- +rocess massi1e amounts o3 +ro"uct "eman"s at 1er- high 1e!ocities0 an" achie1e 3ar more than the- ere a%!e to ith the higher7cost +ro+rietar- s-stem the- ha" %een using#

    A=THOR NA8E (

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    Research Project | Author Name

    't is recogni?e" that in %oth "e1e!o+e" an" "e1e!o+ing countries0 the stan"ar" o3 e7commerce %usiness ser1ices is not %eing +ro1i"e" as +er +u%!ic e:+ectations# A 1er- high +ro+ortion o3 the +o+u!ation in man- "e1e!o+ing countries inc!u"ing or!"0 "o not ha1e an- access to +ro"ucts %ut the- ha1e the mo"e through hich the- can %ui!" their o n %usiness through uti!i?ation o3 internet0 hich can %e use" %- an-one# 'n short0 there is a %right o++ortunit- 3or those ho ish to e:+an" their %usinesses#

    A=THOR NA8E 9

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    Research Project | Author Name

    LEARNING OUTCOME 1 =n"erstan" ho to 3ormu!ate a research s+eci,cation# ;Learning Outcome *<

    TAS *

    O=TL'NE AND PROD=CE THE RESEARCH PROIECT SPEC'F'CAT'ONS B@ DEF'N'N THE RESEARCH J=E