Assignment research project

8/18/2019 Assignment research project

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Research ProjectOrganisation

Author Name HND Business


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Research Project | Author Name

TABLE OF CONTENTSAckno !e"gement###################################################################################

A%stract##########################################################################################

'ntro"uction########################################################################################

Learning Outcome 1 ############################################################################

Task *##########################################################################################

Out!ine an" +ro"uce the research +roject s+eci,cations %- "e,ning the research.uestion/h-+othesis0 "escri%e the research aims an" o%jecti1es2 rationa!e 3or se!ectiono3 the to+ic2 out!ine o3 the !iterature an" "ata co!!ection metho"o!og- etc######################)

Task 4##########################################################################################Discuss the 3actors hich -ou ha1e consi"ere" or the 3actors hich he!+e" -ou in these!ection o3 this research +roject###################################################################

Task $##########################################################################################

Se!ect an" "iscuss the !iterature re!e1ant to -our research +roject# Critica!!- ana!-se thesuita%i!it- o3 -our se!ecte" !iterature/re3erences 3or -our research +roject#####################*6

Literature Re1ie ###############################################################################

T-+es o3 E7Commerce###########################################################################

The A"1antages an" Disa"1antages o3 'nternet 8arketing############################################**

E7Commerce Success 8o"e!####################################################################### Task #########################################################################################

De1e!o+ a +!an that in"icates the +roce"ures an" estimate" time to un"ertake theresearch +roject acti1ities/s+eci,cation as +!anne"#####################################################


Task (###########################################################################################

'"enti3- an" match the re.uire" resources to meet the "e,ne" research.uestions/h-+othesis 3or the se!ecte" research +roject##################################################*

Task 9##########################################################################################

De1e!o+ a +!an to co!!ect "ata 3or -our research +roject %- e:+!aining the sources an"t-+es o3 "ata# A!so s+eci3- the .uestions hich -ou ha1e +!anne" to use in.uestionnaire/inter1ie s ;i3 +!anne"


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Task >##########################################################################################

'nter+ret an" ana!-?e the "ata co!!ecte" an" +resente" in 4#$ ith the he!+ o3a++ro+riate e1a!uation techni.ues##################################################################

Task 5##########################################################################################On the %asis o3 -our ana!-sis +resente" in $#*/$#4 ;Task >< make some use3u!recommen"ations 3or 3urther im+ro1ements##########################################################


Task *6#########################################################################################

;a< Pro"uce the research +roject re+ort in a +ro3essiona! 3ormat here tit!e +age0 ta%!eo3 contents0 c!ear!- segregate" sections an" !ist o3 re3erences# @ou are a!so e:+ecte" touse Har1ar" re3erencing st-!e ith a++ro+riate use o3 !anguage an" grammar#############4)

;%< Pre+are a *67minute +resentation that "e!i1ers the research outcomes to -ourc!ass +eers# The %est research +roject i!! 3eature on the Co!!ege s e%site 3or a!! 3uturestu"ents to 1ie #################################################################################

Re3erences########################################################################################

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AC NO LED E8ENT

' ou!" !ike to e:+ress the inmost a++reciation to m- res+ecte"su+er1isor Sir A?mat A!i Shah 3or his untiring su++ort0 assistance0

su+er1ision an" he!+ %oth menta!!- an" +h-sica!!- "uring the

entire +roject ork# ithout his gui"ance an" +ersistent he!+ thisresearch ou!" not ha1e %een concei1a%!e#

'n the !iterature re1ie o3 this research0 ' ha1e cite" 3e scho!ar!-+u%!ications# Some o3 them are 3rom ear!ier research ,n"ings# '

ha1e a!so uti!i?e" scho!ar!- +a+ers 3rom the i"er aca"emia# These are orks ithout hich ' cou!" not ha1e ha" a scho!ar!-

insight into this research# ' thank -ou a!!#

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ABSTRACT

This +a+er +ostu!ates aroun" the current tren"s in on!ine %usiness hich+oses immense +ossi%i!ities that the 'nternet has to o er# The research+rimari!- 3ocuses on e:+an"ing an" increasing the %usiness ca+acities o3 su+erstores hich ha1e !arge .uantities o3 "i erent +ro"ucts to se!! %utun3ortunate!- these +ro"ucts "ue to !ack o3 access to the +eo+!e +resuma%!-"o not reach to the "esire" consumers an" au"iences thus through the

uti!i?ation o3 the internet an" through joint 1entures %- "i erent su+erstoreo ners to com%ine their %usiness an" o er the +ro"ucts o3 their o ne"su+erstores on a +!at3orm o3 internet an" -et sti!! %e a%!e to +ocket +ro,t an"e:+an" %usiness is orth hi!e gi1ing !arge o++ortunities to esta%!ishthemse!1es ,rm roots#

The core conce+t re1o!1es aroun" the Case Stu"- o3 the 3amous e7commercesite E%a- hich incor+orates "i erent 1en"ors an" +ro1i"es them ith anon!ine store to con"uct their res+ecti1e %usiness#

But this remains !imite" on!- to the on!ine retai!ing an" %- incor+orating thissort o3 mechanism the scattere" an" 1arious su+erstores i!! 1er- e!!%ene,t 3rom the +otentia!s o3 joining an" merging their %usiness to o er

i"er 1ariet- o3 +ro"ucts hich the- can t seem to o er at their stores %utcou!" +ossi%!- shi+ them at others#

Keywords: On!ine Business0 Centra!i?e" Communication0 'nternet0 RemoteBranches0 E%a-0 Ama?on#

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'NTROD=CT'ON

'n to"a- s high7s+ee"0 a! a-s7on "ata econom-0 un"erstan"ing ho to %estengage ith c!ients means un"erstan"ing the statistica! "ata an" ho totrans3orm it into actiona%!e insights# eBa-0 the !ea"ing on!ine retai! an"auction site0 has +ro1en that this is no the ru!e rather than the e:ce+tion#

The ke- to eBa- s e:traor"inar- success is its a%i!it- to turn enormous1o!umes o3 +ro"ucts o ere" into use3u! insights that customers can g!ean"irect!- 3rom the +ages the- 1isit routine!-# To accommo"ate this e:+!osi1egro th o3 +ro"ucts0 eBa- s "ata centers +er3orm %i!!ions o3 rea"s an" rites

each "a-# This increasing "eman" to +rocess +ro"uct "eman"s at %!isterings+ee"s meant eBa- nee"e" a so!ution that "i" not su er 3rom the%ott!enecks0 sca!a%i!it- !imitations an" transactiona! constraints associate"

ith common re!ationa! a++roaches Accor"ing to the SEC ,!ing0 eBa-summari?es the core messages to "e,ne its +ro+osition as 3o!!o s

For buyers:

• Trust• Ga!ue• Se!ection• Con1enience#

For sellers:

• Access to %roa" g!o%a! markets• E cient marketing an" "istri%ution• O++ortunit- to increase sa!es#

The nee" to e cient!- manage enormous 1o!umes o3 +ro"ucts cause" eBa-to e:+!ore ne er 3orms an" a++roaches "esigne" 3or mo"ern a++!icationre.uirements# The so!ution incor+orates a sca!e out architecture thatena%!es eBa- to con"uct mu!ti+!e t-+es o3 %usinesses# The en" resu!t a!!o seBa- to more cost e ecti1e!- +rocess massi1e amounts o3 +ro"uct "eman"sat 1er- high 1e!ocities0 an" achie1e 3ar more than the- ere a%!e to ith thehigher7cost +ro+rietar- s-stem the- ha" %een using#

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't is recogni?e" that in %oth "e1e!o+e" an" "e1e!o+ing countries0 thestan"ar" o3 e7commerce %usiness ser1ices is not %eing +ro1i"e" as +er+u%!ic e:+ectations# A 1er- high +ro+ortion o3 the +o+u!ation in man-"e1e!o+ing countries inc!u"ing or!"0 "o not ha1e an- access to +ro"ucts %utthe- ha1e the mo"e through hich the- can %ui!" their o n %usiness throughuti!i?ation o3 internet0 hich can %e use" %- an-one# 'n short0 there is a%right o++ortunit- 3or those ho ish to e:+an" their %usinesses#

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LEARNING OUTCOME 1=n"erstan" ho to 3ormu!ate a research s+eci,cation# ;Learning Outcome *<

TAS *

O=TL'NE AND PROD=CE THE RESEARCH PROIECT SPEC'F'CAT'ONS B@DEF'N'N THE RESEARCH J=EST'ON/H@POTHES'S0 DESCR'BE THERESEARCH A'8S AND OBIECT'GES2 RAT'ONALE FOR SELECT'ON OF THE TOP'C2 O=TL 'NE OF THE L'TERAT=RE AND DATA COLLECT'ON

8ETHODOLO @ ETC#

TH'S ST=D@ EKA8'NES

The im+act o3 +utting con1entiona! 3orm o3 merchan"ise into e7commerce

RESEARCH J=EST'ON This research is a%out the im+act o3 +utting con1entiona! 3orm o3 merchan"ise into e7commerce# So in our .uestions an" stu"ies our main3ocus is ho e7commerce i!! he!+ the su+erstores join them together on aninternet +!at3orm to e:+an" their range o3 +ro"ucts an" increase %usiness#Our stu"- i!! ans er the 3o!!o ing ke- as+ects#

M Potentia!s o3 E7commerce

M Targete" Au"ience0 C!ients0 an" Customers

M Changing socia! +atterns o3 societ- an" high acce+tance o3 mo"erntechno!og-

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M 'nternet an emerging commo"it- in mo"ern or!"

M Pro"ucts o ere" an" remote %ranches

M Business tren"s an" +ractices

M A3termaths an" resu!ts on getting on the %an" agon

M Future im+!ications

OBIECT'GE OF THE ST=D@M To ,n" out the ro!e o3 e7commerce a"o+tion in e:+an"ing the %usinesso3 con1entiona! in"ustr-#

M To "etermine the im+act o3 e7commerce #

RAT'ONALEE7commerce is a 1ast area hich is "iscusse" in man- !engths in numerousartic!es an" stu"ies# 'n3ect no a"a-s eastern hemis+here is 3o!!o ing themo"ern a++roaches an" +rinci+!es o3 mo"ern techno!og- in theirorgani?ations an" their +er3ormance is increasing "a- %- "a-# 'n +rior stu"iesinternet o3 things is "iscusse" on!- in the conte:t o3 organi?ations that hoshou!" it ork an" %eha1e in organi?ations# No in this +a+er ' choose e7commerce in"ustr- as here there is a much nee" o3 im+ro1ements an"changing the notions o3 +eo+!e an" their insecurities regar"ing it# Because e7commerce in"ustr- is o3ten +ercei1e" as a e" an" 1u!nera%!e to !osses an""amages %oth ,nancia!!- an" organi?ationa!# E7commerce is a %roa" areaan" it is stu"ie" %- man- authors an" there are man- artic!es on it %ut ' i!!s+eci,ca!!- see in the conte:t o3 E%a- in the E7commerce in"ustr-# Hackingan" e:+!icit on!ine ma!7+ractice no "a-s are 1er- heinous an" gra1e issuesto "iscuss an" to 3ocus on it %ecause in much organi?ation "ue to such

+ractices man- %usiness an" 1en"ors can t +er3orm accor"ing to thee:+ectations# There ha1e %een em+irica! stu"ies to "iscuss this to+ic# 'na""itions there are other +ro"ucts o3 these 1aria%!es that ha1e not %eene:amine"#

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SCOPE OF THE ST=D@E7commerce has !ong %een recogni?e" i"e!- an" acce+te" as the nemo"e! 3or the "eman"s o3 mo"ern !i3e hich consi"era%!- contri%ute inim+ro1ing the organi?ationa! +er3ormance ith their +ractices# This stu"-re1ea!s the 3actors o3 e7commerce ork ethics hich i!! +resent among %othe!ements then it i!! 3urther more strengthen the re!ationshi+ hich i!!u!timate!- increase the organi?ation +er3ormance# This stu"- is meaning3u!3or %oth the gro ing mo"ern i#e# e7commerce an" con1entiona! merchan"isein"ustr- as e!! an" a!so 3or other organi?ations ith the +ers+ecti1e o3 increasing +er3ormance %ecause hen theim+ro1e their +er3ormancethrough inter7connecte" net orks an" accessi%i!it- the- re!ati1e!- increasethe reach o3 catering the nee"s o3 +eo+!e s "eman"s# This stu"- a!so re1ea!sthat hen there is a cu!ture or en1ironment +resent in the organi?ation 3or a

hea!th- com+etition an" joint 1entures then it i!! un"ou%te"!- increase the+erce+tion o3 e:+ansions an" increasing %usiness hich u!timate!- resu!ts inmore +ro"ucti1it- hich again resu!tant!- increases the +er3ormance o3 organi?ation#

TAS 4

D'SC=SS THE FACTORS H'CH @O= HAGE CONS'DERED OR THEFACTORS H'CH HELPED @O= 'N THE SELECT'ON OF TH'S RESEARCH

PROIECT#

Fo!!o ing Factors ha1e %een thorough!- e:amine" an" consi"ere" in these!ection o3 the research +roject to+ic

1. E-commerce trends

On!ine sa!es are going to continue to nurture0 an" i3 one ants to %e +art o3 the ne tren"0 then one hasto +re+are# 8an- %usinesses ho ere once !imite"to certain geogra+h- are no omni+resent oninternet just a c!ick a a-#

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2. Social fabric of society evolving and relying more on moderngadgets

Peo+!e can a"1ertise 3or their %usiness on socia!net orking sites as man- +eo+!e use them an" it i!!

attract res+onsi1eness 3rom the users o3 such sites#Peo+!e a!so connect ith their 3rien"s !oca!!- an"g!o%a!!- on such socia! net orking sites as the- areeasi!- accessi%!e 1ia mo"ern ga"gets that are i"e!-use"#

3. Huge otentials of doing business online

'nternet has create" a ne econom-0 hich %- its1o!ati!e gro th an" stee+ si?e a!rea"- change" the

+erce+tion o3 tra"itiona! a- o3 "oing %usiness#Com+anies !ike Ama?on an" E%a- ha1e success3u!!-create" "omination on areas0 here just 3e -earsago tra"itiona! con1entiona! %rick7an"7mortarcom+anies ere kings#

!. "ost e#ective and reliable source of doing business

E7commerce is eas- to esta%!ish an" ith !esser+eo+!e to higher it gets e1en more eas- to managean" "o %usiness as the cost is !ess as com+are" tothe con1entiona! 3orm an" -et sti!! at the com+etiti1e+rocess earns huge +ro,ts#

$. %&'e (nternet of &'ings) is no more a myt' but a reality soonto be witnessed

The 'nternet o3 Things ;'oT< is the net ork o3 +h-sica! o%jectsQ"e1ices0 1ehic!es0 %ui!"ings an"other itemsQem%e""e" ith e!ectronics0 so3t are0sensors0 an" net ork connecti1it- that ena%!esthese o%jects to co!!ect an" e:change "ata#

*. E+ciently utili,ation of resources

'nternet ena%!es %usinesses to uti!i?es their resourcese cient!- hich is a%out ma:imi?ing the su++!- o3 mone-0 materia!s0 sta 0 an" other assets that can %e

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"ra n on %- a +erson or organi?ation in or"er to3unction e ecti1e!-#

TAS $

SELECT AND D'SC=SS THE L'TERAT=RE RELEGANT TO @O=RRESEARCH PROIECT# CR'T'CALL@ ANAL@SE THE S='TAB'L'T@ OF @O=RSELECTED L'TERAT=RE/REFERENCES FOR @O=R RESEARCH PROIECT#

The !iterature sur1e- e:amine" journa!s0 artic!es0 +a+ers an" notes# There1ie as "one to i"enti3- ga+s in the +rior research an" to ,!! that ga+

ith a theoretica! contri%ution#

L'TERAT=RE REG'E

Literature on e% theor- is scant %ecause it is a re!ati1e!- a ne area an"the techno!ogists at the 3ore3ront o3 e% "esign are t-+ica!!- not su cient!-aca"emica!!- inc!ine" to 3ormu!ate the re!e1ant theories ;Da-0 *55)


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stu"ie" that the .ua!it- o3 internet %anking ;i7%anking< ser1ices in 'n"ia 3romcustomer s +ers+ecti1e# 8a!hotra an" Singh ;466)< carrie" out a research to,n" the i7%anking a"o+tion %- the %anks in 'n"ia# Thus0 it is high time that'n"ia shou!" act 3ast an" "ecisi1e!- in or"er to use the gro ing e!ectronictra"e to our a"1antage#

T@PES OF E7CO88ERCE

aghmare #T# ;46*4< has "e,ne" the 3o!!o ing t-+es o3 e7commerce ;i<B4B E7Commerce Com+anies "oing %usiness ith each other such asmanu3acturers se!!ing to "istri%utors an" ho!esa!ers se!!ing to retai!ers#Pricing is %ase" on .uantit- o3 or"er an" is o3ten negotia%!e# ;ii< B4C E7Commerce Businesses se!!ing to the genera! +u%!ic t-+ica!!- throughcata!ogs uti!i?ing sho++ing cart so3t are# B- "o!!ar 1o!ume0 B4B takes the+ri?e0 ho e1er B4C is rea!!- hat the a1erage Ioe has in min" ith regar"s toecommerce as a ho!e# 3or e:am+!e0 in"iatimes#com# ;iii< C4C E7Commerce

There are man- sites o ering 3ree c!assi,e"s0 auctions0 an" 3orums herein"i1i"ua!s can %u- an" se!! thanks to on!ine +a-ment s-stems !ike Pa-Pa!

here +eo+!e can sen" an" recei1e mone- on!ine ith ease# eBa-Us auctionser1ice is a great e:am+!e o3 here customer7to customer transactions take+!ace e1er- "a-# ;i1< Others 4 ; o1ernment7to7 o1ernment


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the "istri%ution channe! can re"uce not on!- the "e!i1er- cost su%stantia!!-0%ut a!so ensures instant "e!i1er- o3 +ro"ucts/ser1ices#

8oreo1er0 Ruckman ;46*4< suggeste" that 'nternet research %ecomes anincreasing!- im+ortant too! "uring the +urchasing +rocess2 more marketers

are seeing the a"1antages too# 't s a in7 in situation# 8arketing"e+artments are in1esting more into on!ine marketing to"a- %ecause it s

• Attracti1e to a signi,cant segment o3 the "emogra+hics 3ormost customer +ro,!es# 't can e ecti1e!- reach the targetcustomer#

• Faster an" !ess e:+ensi1e to con"uct "irect marketingcam+aigns • 8easura%!e0 hich means that successes arei"enti,a%!e an" re+eata%!e

• O+en 4&7hours a "a-

• Cost7e ecti1e0 in the !ong run#

isadvantages:

There is no actua! 3ace7to73ace contact in1o!1e" in the 'nternetcommunication# For the t-+es o3 +ro"ucts that re!- hea1i!- on %ui!"ing+ersona! re!ationshi+ %et een %u-ers an" se!!ers such as the se!!ing o3 !i3einsurance0 an" the t-+e o3 +ro"ucts that re.uires +h-sica! e:amination0'nternet marketing ma-%e !ess a++ro+riate# hi!e internet marketing cannota!!o +ros+ecti1e %u-ers to touch0 or sme!! or taste or Utr- onU the +ro"ucts0ho e1er a sur1e- o3 consumers o3 cosmetics +ro"ucts sho s that emai!marketing can %e use" to interest a consumer to 1isit a store to tr- a +ro"uctor to s+eak ith sa!es re+resentati1es 8artin at e! ;466$< # Some o3 the"isa"1antages o3 e78arketing are "e+en"a%i!it- on techno!og-0 Securit-0+ri1ac- issues0 8aintenance costs "ue to a constant!- e1o!1ing en1ironment0Higher trans+arenc- o3 +ricing an" increase" +rice com+etition0 an"

or!" i"e com+etition through g!o%a!i?ation#

E7CO88ERCE S=CCESS 8ODEL

A gro ing num%er o3 stu"ies are "iscussing e7commerce success# =sing theD 8 mo"e! an" the communication an" eco!og- theories that anchor themo"e!0 there is a nee" to e1a!uate the success o3 e7commerce s-stems at"i erent !e1e!s 77 s-stem0 in"i1i"ua! an" organi?ationa!# Like ise0 some e7

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commerce researchers ;such as Gon Dran et a!0 *5552 im0 *5552 Loiaconoan" Ta-!or0 *555< ha1e 3ocuse" on the s-stem as+ects o3 e7commerces-stems that esta%!ish the e% +resence o3 com+anies# Others ;see Vhang eta!0 4666< in1estigate" the .ua!it- o3 the content "is+!a-e" on the e%s-stem as "istinct 3rom the technica! .ua!it- o3 the s-stem# A gro ingnum%er o3 stu"ies ;Henneman0 *5552 Nie!sen0 *555< are a!so 3ocusing on theusa%i!it- as+ect o3 e7commerce s-stems hi!e others ;Han an" Noh0 *5550

Iones a- orth0 *555< 3ocus on assessing the use !e1e! an" thesatis3action o3 users an" customers in interacting ith e7commerce s-stems#A 3e stu"ies ;Schu%ert an" Se!?0 466*0 ar"aras an" arakostas0 *555<ha1e in1estigate" the o1era!! e ecti1eness o3 e7commerce s-stems an" itsim+act on organi?ationa! +er3ormance hi!e each o3 the stu"ies mentione"a%o1e ma"e signi,cant contri%utions0 !itt!e attention has %een +ai" tointegrating the 1arious in"e+en"ent 1aria%!es into a com+rehensi1e mo"e!

an" in "e,ning the "e+en"ent 1aria%!e# A!though =se an" =ser Satis3actionare the most i"e!- use" "e+en"ent 1aria%!es in the e7commerce !iterature0stan"ar" an" s-stematic criteria 3or assessing =se an" =ser Satis3action o3 e7commerce s-stems "o not seem to a++ear# For e:am+!e0 e:isting =se metrics3ocus on using s+ecia!i?e" so3t are to ca!cu!ate in"ices such as reach0 hit0c!ick7through rate0 con1ersion rate an" "o not e:ten" to i"enti3-ing hatrea!!- a ects =se# 'n the same 1ein0 there "oes not a++ear to %e acom+rehensi1e 3rame ork an"/or mo"e! that integrate the 1ariousin"e+en"ent 1aria%!es into =ser Satis3action# 'n a""ition0 "es+ite the num%ero3 emerging stu"ies ;Lam an" Lee0 *5552 Chen an" e!!s0 *5552 im *5552

Iahng et a!0 *5552 8euter et a!0 4666< that i"enti3- 3actors that a ectcustomer satis3action in e7commerce0 there is no com+rehensi1e 3rame orkan"/or mo"e! that integrate the 1arious in"e+en"ent 1aria%!es suggeste" %-the stu"ies to the satis3action o3 the major grou+ o3 users name!- customers#

The su%stitution o3 customer satis3action 3or user satis3action as a "e+en"ent1aria%!e to e7commerce success arrants 3urther "iscussion# =sing customersatis3action as a "e+en"ent 1aria%!e might o1ercome the theoretica!"i cu!t- o3 the re!ationshi+ o3 user satis3action to organi?ationa!+er3ormance# Ho e1er0 it might a!so intro"uce some conce+tua! an"

o+erationa! com+!e:ities# Businesses "e+en" on their customers# 'n 3act0customers are the 1er- !i1e!ihoo" o3 %usiness organi?ations# Customersatis3action has a! a-s %een assume" as a necessar- con"ition 3or thesuccess o3 organi?ations# There are se1era! stu"ies ;see 3or a summar- An"rean" Sarai1a0 4666< that %ring to e1i"ence the %ene,ts that "eri1e 3rom ahigh !e1e! o3 customer satis3action0 name!- through increase o3 customer

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!o-a!t-0 re"uction o3 +rice e!asticit-0 "ecrease o3 3ai!ure7re!ate" costs0 easierac.uisition o3 ne customers0 increase o3 the +ro"ucts +ort3o!io su++!ie" tocustomers0 %ran"Us an" enter+riseUs +restige in the market an" so 3orth# 'na""ition0 e1i"ence a%oun"s 3rom management0 organi?ation an" marketing!iterature that customer satis3action is +ositi1e!- re!ate" to increase"+ro,ta%i!it-0 !arger market share0 an" gro th ;Naumann 466*0 8euter et a!046662 8cCo!!7 enne"- an" Schnei"er0 4666


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satis3action as a++!ie" to e7commerce s-stems success nee"s to %e care3u!!-"e,ne" in or"er to make the suggeste" mo"e! tracta%!e# 'n genera!0 e:isting

orks re!ate" to =ser 'n3ormation Satis3action0 Customer Satis3action an"SERGJ=AL an" the 3e attem+ts that use customer satis3action as asurrogate measure 3or e7commerce success are !imite" in sco+e an"treatment to "escri%e e7commerce success an" there is a ga+ in the e:istingresearch 3or a com+rehensi1e e7commerce success mo"e!# The 3ocus o3 this+a+er is hence to use the theoretica! !egs o3 the D 8 mo"e! an" +ro+ose ane:ten"e" an" com+rehensi1e e7commerce success mo"e! that s+ans a!! the+hases o3 on7!ine transaction an" a!! the +ur+oses o3 ecommerce s-stems#

The D 8 mo"e! is use" here %ecause o3 the re!e1ance o3 the theori?ationthat goes %ehin" it to e7commerce s-stems an" its +otentia! to a!!os-stematic organi?ation o3 the 1arious criteria o3 success in a meaning3u!

a-# E ort is ma"e to retain as much as +ossi%!e the richness o3 the D 8

mo"e! hi!e at the same time a!!o ing a-s to ca+ture the +ecu!iar nature o3 e7commerce s-stems# The a""itiona! kno !e"ge o3 the s+eci,c tasks e7commerce users ;i#e#0 customers< are engage" in !ea"s us to re,ne the D 8mo"e! to re ect the marketing +hases ;+re0 "uring an" a3ter sa!e< an" e7commerce +ur+oses ;in3ormation0 transaction an" customer ser1ice


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Con1entiona!

Business

'nternet

E7Commerce


FRA8E OR P=RPOSED

As it has %een sho n in the +re1ious section that e7commerce is the ke-+rocesses o3 increasing the +er3ormance o3 an- %usiness# As these 1aria%!es+romote the 1a!ue o3 %usinesses %oth con1entiona! an" mo"ern hichu!timate!- he!+ in gaining com+etiti1e e"ge# ith the +ro+ose" 3rame ork

e ant to gi1e an a++ro:imate so!ution to these +ro%!ems %- esta%!ishingthe re!ationshi+ %et een internet0 con1entiona! %usiness "oing +ractices an"e7commerce# e ant to +romote the hea!th- com+etition an" orkingen1ironment !ike in hich e1er-%o"- shou!" manage his/her ork e!! an"shou!" ha1e contro! on his/ her con"ucts o3 "oing %usiness an" to "o the %est

ork hich is the re.uirement o3 e7commerce in"ustr-# E7commerce in"ustr-"oes not o3ten ha1e "ocumente" +rocess 3or e:+!aining ho to increase

+er3ormance through a"o+tion o3 internet a!one it a!so re.uires keenattention 3or search engine o+timi?ations an" marketing cam+aigns an"other tangi%!e o ers in %ene,ts to the c!ients# There3ore0 theoretica!3rame ork is "e1e!o+ing hich aims to e:+!ain the re!ationshi+ %et een onein"e+en"ent an" t o in"e+en"ent 1aria%!es#

A=THOR NA8E *)


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This 3rame ork "escri%es that internet an" con1entiona! %usinesses are"e+en"ent 1aria%!e# hi!e e7commerce is the s-nthesis o3 these t o1aria%!es#

LEARNING OUTCOME 2Be a%!e to im+!ement the research +roject ithin agree" +roce"ures an" to s+eci,cation;Learning Outcome 4<

TAS (

'DENT'F@ AND 8ATCH THE REJ='RED RESO=RCES TO 8EET THEDEF'NED RESEARCH J=EST'ONS/H@POTHES'S FOR THE SELECTED

RESEARCH PROIECT #

CONCEPT=AL'VAT'ON OF THE 8ODEL

hether organi?ations can achie1e sustaina%!e +er3ormance "e+en"s u+onthe +recon"ition that the- must attain their "e,ne" +er3ormance/success

aim# 'n this res+ect it is o%1ious that a"o+ting the E7commerce %- thecon1entiona! %usinesses i!! ha1e +ositi1e e ect on organi?ationa!+er3ormance# E7commerce is 1er- signi,cant channe! 3or gaining themu!titu"e o3 %ene,ts 3rom greater reach an" catering o3 au"iences#

E7commerce is characteri?e" as the action o3 a"o+ting the internet as its+!at3orm to cater the c!ient %ase 3or the transactions hich is assurance o3 goo" stan"ar"s to a current issue ;Ama?on0 *554< an" as an art o3 Se!!ingthings ; e1in 8itnick0 *55>


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%e!ie1e" to %e so!e!- cogniti1e0 %ut rather encom+asses ski!!s that assist onein co+ing ith "a-7to7"a- "ea!ings an" se!!7%u- in the or!" accor"ing to

o!eman ;*5592 *55)


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e ect re!ationshi+ among 1aria%!es# This research is carrie" out on in"i1i"ua!%asis e gather the "ata 3rom the entre+reneurs orking in "i erentsegments o3 commerce an" con1entiona! an" mo"ern %usinesses hereinternet is use" or an- sort o3 com+uter ai" is uti!i?e"# Time hori?on o3 ourstu"- as cross sectiona! rather than !ongitu"ina! %ecause the nature o3 ourstu"- as causa!# 'nstrument o3 our research stu"- hich uses to co!!ect the"ata as .uestionnaire0 hich is a +rimar- "ata# There are three 1aria%!es

hich ha1e %een use" in this stu"-0 'nternet0 con1entiona! %usiness an" e7commerce# 'n hich 'nternet is in"e+en"ent an" e7commerce an"con1entiona! %usiness %eing "e+en"ent 1aria%!es#

SA8PL'N PROCESS

The su%jects o3 this stu"- as E%a- e7commerce site entre+reneurs o3 ourtarget +o+u!ation in the con1entiona! %usiness in"ustr- aroun" the or!"#

Three hun"re" .uestionnaires 4&6 returne" ith a goo" res+onse rate#Because o3 am%iguit- *6 .uestionnaires ere rejecte" an" a tota! 456.uestionnaires ere use" 3or ana!-sis ith majorit- entre+reneurs o3 8BA"egree in hich ma!e res+on"ents ere (9#) an" 3ema!e res+on"ents ere&$#$# A1erage age o3 sam+!e as 46746 ;))#$X< an" $6Y$5 ;44#$X< an".ua!i,cation as 8BA#

SA8PL'N TECHN'J=E

For our con1enience o3 time an" 3ami!iarit- o3 !ocation e se!ect con1enient

sam+!ing techni.ue hich is the metho" o3 non7+ro%a%i!it- sam+!ing# Thereason to se!ect this techni.ue is "ue to the 3act that there is !arge num%ero3 con1entiona! %usiness a!! aroun" the or!"# 't as not +ossi%!e to reach a!!the con1entiona! %usinesses in a !imite" time +erio"0 hence con1enientsam+!ing seeme" to %e the most a++ro+riate 3orm o3 sam+!ing techni.ue# Toget the "ata .uestionnaires ere "istri%ute" among the entre+reneurs o3 these!ecte" cites main!- 3rom the e!! esta%!ishe" %usinesses hich ha1ea"o+te" internet as their mo" o3 "oing an" con"ucting %usiness a airs a!!aroun" the or!"#

'NSTR=8ENTAT'ON The instrument o3 the stu"- as %ase" on the theoretica! !iterature o3 the1aria%!es an" it a!so inc!u"es num%er o3 .uestionnaires a"o+te" 3rom the+re1ious stu"-# Juestionnaires hich use" %- researchers ere re!e1ant toeach 1aria%!e# 'n this stu"- .uestionnaires ere use" to measure thein"e+en"ent an" "e+en"ent 1aria%!es an" the e ect o3 them on each other#

A=THOR NA8E 46


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A sur1e- instrument as com+ose" o3 t o sections ;*< "emogra+hic sectionan" ;4< 1aria%!e section hich consist o3 'nternet0 con1entiona! %usiness an"e7commerce# Face 1a!i"it- o3 the sur1e- instrument as gaine" thorough are1ie %- a research coor"inator ho is e:+ert in research metho"o!og-#

'NTERNET To access the 'nternet0 e use" *6 items sca!e hich are taken 3rom thesca!e "e1e!o+e" %- the British entre+reneur e1in Ashton ;*555< 3rom theresearch artic!e o3 The 'nternet o3 ThingsW# T-+e o3 sam+!e item is 'nternet

ou!" he!+ the organi?ation achie1e its +er3ormance o%jecti1esW#Res+on"ents ere ma"e on the ,1e +oints Likert t-+e sca!e ranging 3rom (;strong!- agree< to * ;strong!- "isagree


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RES=LTS

DE8O RAPH'CS ANAL@S'SFirst o3 a!!0 there is a "emogra+hic ana!-sis on e:+!anation o3 the gen"er0 age

an" .ua!i,cation an" a!! sho n %e!o

ariables ercentages

ender 8a!e (9#)

Fema!e &$#$

ge 46745

$67$5

))#$

44#$

As sho n 3rom the a%o1e "emogra+hic ta%!e0 the num%er o3 ma!eres+on"ents is more than 3ema!e res+on"ents in our research# There ere()#)X ma!es an" &$#$X 3ema!es ho contri%ute" to gi1e res+onse# Thista%!e a!so that the most o3 the entre+reneurs ho contri%ute" to res+on" our.uestionnaires are 8BA entre+reneurs# There ere ))#$X o3 res+on"ents

ho !ie in 46 to 45 age range an" 44#$X !ie in $6 to $5 age range# 't is

"e+icte" that a!! most a!! entre+reneurs ho res+on" to our .uestionnairesere 8BA "egree ho!"er#

DESCR'PT'GE ANAL@S'Sariables 4ini 4a5 4ean S. d

'nternet *#$6 (#66 $#9994 *#*4()5

Con1entiona!%usiness *#$6 8 $#&5&5 *#*64&*

E7commerce *#&6 &6 4#>5*6

#)(*(9

A=THOR NA8E 44


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'n "escri+ti1e ana!-sis tota! N is 456# 8ean 1a!ue o3 'nternet is $#9994 an"stan"ar" "e1iation is *#*4()5# 8inimum 1a!ue is *#$6 an" ma:imum is (#8ean 1a!ue o3 con1entiona! %usiness is $#&5&5 an" stan"ar" "e1iation is

*#*64&* that means &)X 1a!ues "e1iate 3rom mean 1a!ue# 8inimum 1a!ue is*#$6 an" ma:imum 1a!ue is 8# 8ean 1a!ue o3 e7commerce is 4#>5*6 an"stan"ar" "e1iation is 6#)(*(9 that means &(X 1a!ues "e1iates 3rom mean1a!ue# 8inimum 1a!ue is *#&6 an" ma:imum 1a!ue is &6#

REL'AB'L'T@ ANAL@S'S ;N\(6<6eliability

ariables 7o. of (tems 8(nternet *6 *#4&9"onventional business *6 *#6>5E-commerce *6 #9(*

The a!+ha 3or 'nternet is *#4&9#

The a!+ha 3or con1entiona! %usiness is *#6>5#

The a!+ha 3or e7commerce is 6#9(*

A!! 1a!ues o3 a!+ha are a%o1e #96 an" #9 is an acce+ta%!e re!ia%i!it-

coe cient# ;Nunna!-0 *5)><

CORRELAT'ON ANAL@S'Sariables (nternet "onventional

business 9ob burnout

'nternet 7 7 7

Con1entiona!%usiness

#5$9 7 7

E7commerce 7#9>( 7#)46 7

A=THOR NA8E 4$


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Corre!ation is the statistica! too! hich te!!s that i3 there is an- re!ationshi+%et een the 1aria%!es or not# Corre!ation !ies ithin the range o3 7* to]*07*sho s that a strong negati1e re!ationshi+ e:ists %et een the t o 1aria%!esan" ]* sho s that a strong +ositi1e re!ationshi+ e:ists %et een the t o1aria%!es# Vero sho s that no re!ationshi+ e:ists#

't is e:+erientia! that ith the *X !e1e! o3 signi,cance con1entiona! %usinessan" 'nternet are +ositi1e!- corre!ate" ith #5$9 corre!ation coe cient# The e7commerce an" 'nternet are sho ing a negati1e re!ationshi+ ith 7#9>(corre!ation coe cient# There is a!so a negati1e re!ationshi+ %et een e7commerce an" con1entiona! %usiness ith )46 corre!ation coe cient

LEARNING OUTCOME 3Be a%!e to e1a!uate the research outcomes ;Learning Outcome $<

TAS >

'NTERPRET AND ANAL@VE THE DATA COLLECTED AND PRESENTED 'N4#$ 'TH THE HELP OF APPROPR'ATE EGAL=AT'ON TECHN'J=ES#

D'SC=SS'ON

The science0 techno!og- an" inno1ation "e1e!o+ment "etermines countr- seconomic "e1e!o+ment an" its com+etiti1eness in the g!o%a! market# Thes!o transition +rogress o3 or!"Us econom- into a no !e"ge7%ase"econom-0 an" s!o "e1e!o+ment o3 inno1ation an" techno!og- are "irect!-associate" ith s!o a"a+tation to the ne s-stem# For the a"a+tation o3 ne s-stems an" techno!ogies0 there are much nee"e" 1o!untar- human%eha1iors that can increase Organi?ation Per3ormance# This stu"- tests theim+act o3 Con1entiona! %usinesses an" no !e"ge Sharing Beha1ior o3 in"i1i"ua!s in Organi?ationa! conte:t an" its im+act on Organi?ationa!Per3ormance ith a mo"erating ro!e o3 Organi?ationa! Cu!ture# The stu"-sam+!e consiste" o3 an une.ua! sam+!e o3 more men than omen# enera!!-0gen"er mo"erates the e ect o3 no !e"ge Sharing ties ;Lin0 4669


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genera!0 the entre+reneurs sur1e-e" ere .uite -outh3u!0 ith an a1erageage %et een $* to &6# This argues e!! 3or te!ecom in"ustr- as it ou!" seemto suggest that there is a stea"- stream o3 -oung +eo+!e7 most!- ma!e7

joining the +ro3ession# 8oreo1er0 the ans ers ere most!- 3romentre+reneurs ith master "egree ith a ( to >7-ear e:+erience# Tenure a!soa++ears to ha1e some e ect on kno !e"ge sharing0 as Bakker et a! ;4669<in"icate that !onger team mem%ers ha1e %een together the- more !ike!- toshare no !e"ge %et een them# 't can %e sai" that +eo+!e ith anincreasing e:+erience i!! ten" to more Share no !e"ge0 hereas A!otai%i s;466*< research 3oun" no signi,cant e ect o3 age0 gen"er0 tenure ornationa!it- on Organi?ationa! Citi?enshi+ Beha1ior# The stu"- %egan ith the+ur+ose o3 ,n"ing more a%out no !e"ge Sharing im+act on Organi?ationa!Per3ormance# The resu!ts -ie!"e" %- stu"- sho e" that no !e"ge Sharing inte!ecommunication sector o3 the g!o%a! in"ustries a ect +er3ormance o3

Organi?ation in man- a-s# From +ast research e can a!so get e1i"ence o3 su++ort 3or our H7* o3 ;Ro !an"0 466&


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increase the reach an" e:+an" the c!ients %ase to "o %usiness ; urto^!u0466)


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%usinesses an" organi?ationa! +er3ormance# 't as o%ser1e" that a!!"imensions o3 Organi?ationa! Cu!ture ere 3oun" signi,cant!- corre!ate" tothe Organi?ationa! Citi?enshi+ Beha1iors# This 3urther strengthens theassum+tion that a!! 3actors o3 Organi?ationa! Cu!ture i!! im+act theCiti?enshi+ %eha1iors# Hence0 these resu!ts +ro1i"e su++ort 3or the notionthat Organi?ationa! Cu!ture ithin certain 3rame ork can +otentia!!- sha+ethe Citi?enshi+ Beha1iors o3 the entre+reneurs in an Organi?ation# 't ma-3urther %e argue" that in"i1i"ua!s ma- %ring ith them a +re"is+osition to+er3orm Citi?enshi+ Beha1iors %ut a Cu!ture not +re+are" to a%sor% the"iscretionar- %eha1iors can ren"er in"i1i"ua! e orts 3uti!e# There3ore0 theresu!ts +resente" in the current ana!-sis suggest that the most signi,cant"eterminant o3 em+!o-ee citi?enshi+ is the Cu!tura! Phenomena an" itsca+acit- to in uence +eo+!e an" their %eha1iors# As e take t oin"e+en"ent 1aria%!es0 e a!so in1estigate" that eather these t o can %e

im+!emente" together at same time an" i!! the- com+!ement each othere!! our !ast h-+othesis o%ser1e" the re!ationshi+ %et een OCB an"no !e"ge Sharing %eha1ior# The +ositi1e resu!t sho s that OCB an"no !e"ge Sharing are "iscretionar- an" 1o!untar- %eha1iors an" %oth

increase Organi?ationa! Per3ormance in some a-s# 8oreo1er0 theentre+reneurs engage" in such %eha1iors are a!so ith same characteristicsan" traits0 so it can %e conc!u"e" that %oth %eha1iors are o3 same nature an"one 1aria%!e i!! su++ort an" strengthen the other#

TAS 5

ON THE BAS'S OF @O=R ANAL@S'S PRESENTED 'N $#*/$#4 ;TAS ><8A E SO8E =SEF=L RECO88ENDAT'ONS FOR F=RTHER

'8PROGE8ENTS#

F=T=RE D'RECT'ONS

There are some +romising "irections an" in"ications o3 to"a-s stu"- hichi!! he!+ the 3uture researcher First0 as our stu"- on!- co1ers the o1era!!

+ers+ecti1e o3 E7commerce in"ustr- an" ho can a con1entiona! %usiness%ene,t 3rom the uti!i?ation o3 internet as its stream!ine o+erations 3orcon"ucting its %usiness regu!ations an" a airs 0 ho e1er0 other com+onentso3 commerce o+erati1es !ike transactions0 or"er +!acements0 stocks0 cash

A=THOR NA8E 4)


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o s0 an" man !a%or can a!so %e stu"ie" in "etai! in 3uture to ,n" out theirim+acts on e:+an"ing %usiness c!ient %ases an" their re!ati1e +er3ormances#Secon"!-0 this stu"- has taken internet as an in"e+en"ent 1aria%!e0 hi!eman- other 1aria%!es !ike con1entiona! %usiness0 e7commerce0 market tren"san" com+etiti1e schemes0 Jua!it- o3 +ro"ucts an" %usiness commitment cana!so %e use" as "e+en"ent 1aria%!e# Thir"!-0 3or the 3urther research sam+!esi?e can a!so %e increase" 3or getting more strong resu!ts an" themo"eration o3 Cu!ture# Last!-0 to 3urther e:+!ore the nature o3 the stu"- an"1aria%!es 3uture researches can %e use" no !e"ge Sharing as a 8e"iator tosee its im+act on an- con1entiona! %usiness Per3ormance i3 internet is 1er-

e!! uti!i?e" an" ma"e as a mo" o3 con"ucting %usiness hich +!a-s the ro!eo3 cata!-st#

CONCL=S'ON

Per3ormance o3 an- e7commerce %usiness hich uti!i?es the internet in thiscase E%a- is the commerce sector o3 the or!" hich is high!- in uence" %-the uti!i?ation o3 the internet0 an" organi?ationa! cu!ture# 'nternet canacce!erate an- con1entiona! %usiness that u!timate!- can im+ro1e %usiness+er3ormances# Business an" e1o!1ing market tren"s an" com+etiti1eschemes an" their commitment to u+gra"ation o3 an- con1entiona! %usinessare sho n %- the em+!o-ees o3 an- '#T sector ha1e sho e" goo" e ect onthe +er3ormance o3 an- %usiness an" this shou!" %e im+ro1e" in or"er to3urther im+ro1e %usiness +er3ormance# Business cu!ture a!so has a signi,cantim+act on its +er3ormance in the !ong run# Business tren"s an" cu!ture ma-e1en %e a more im+ortant 3actor in "etermining the success or 3ai!ure o3 theorgani?ation in the coming "eca"es# Cu!ture is essentia!!- a 3oun"ation 3or anorgani?ation# '3 the 3oun"ation is not ma"e strong enough0 then ho e!! o3 a%ui!"ing0 it ou!" not %e stur"- enough to su++ort it# Business cu!ture i!!a!so a ect the %eha1iors o3 the market an" its resents ou!" o the 1i%e o3 a hea!th- com+etition in the market0 Like the E%a- is committe" to the+eo+!e ho are i!!ing to gi1e something o3 themse!1es as a contri%ution tothe goo" o3 the organi?ation so this e:tra he!+ing han" an" +artici+ation inthe in"ustr- a ect +er3ormance in a +ositi1e manner ith the ro!e it +!a-s#

Base" on the a%o1e "iscussion0 e7commerce ith the +ace o3 internet an"e1o!1ing socia! 3a%ric o3 the societ- an" their tremen"ous acce+tance o3 themo"ern techno!og- an" ga"gets is a socia! in"icator as e!! as an im+ortantstatistica! "ata hich 3oresights the o++ortunities the internet or the soca!!e" or!" i"e e% has -et to o er has a signi,cant im+act on an-con1entiona! %usinesses +er3ormance an" success o3 the it to achie1e its

A=THOR NA8E 4>


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o%jecti1es# So that the con1entiona! %usiness must an" shou!" +a- moreattention on a"o+ting the mo"ern tren"s an" internet just as the 3amous.uote cites to o ith the o is in 3act an o++ortunit- an" goo" omen in"isguise to %etter su++ort the organi?ation to achie1e its o%jecti1es#

LEARNING OUTCOME 4Be a%!e to +resent the research outcomes ;Learning Outcome &<

TAS *6

;A< PROD=CE THE RESEARCH PROIECT REPORT 'N A PROFESS'ONAL FOR8ATHERE T'TLE PA E0 TABLE OF CONTENTS0 CLEARL@ SE RE ATED SECT' ONS AND

L'ST OF REFERENCES# @O= ARE ALSO EKPECTED TO =SE HARGARD REFERENC'NST@LE 'TH APPROPR'ATE =SE OF LAN =A E AND RA88AR#

;B< PREPARE A *678'N=TE PRESENTAT'ON THAT DEL'GERS THE RESEARCHO=TCO8ES TO @O=R CLASS PEERS# THE B EST RESEARCH PROIECT 'LL FEAT=REON THE COLLE E S EBS'TE FOR ALL F=T=RE ST=DENTS TO G'E #

REFERENCESLast name0 First 'nitia!# ;@ear +u%!ishe"64)$)*596*

o A# u!karni0 Pro"uct 8anager htt+ //-ourstor-#in/46*$/6*/in"ian7e7commerce7 hat7"oes7the73uture!ook7!ike/#

A=THOR NA8E 45


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o A1er-0 S# On!ine too! remo1es costs 3rom +rocess# Purchasing0 1o!# *4$0no# 90 ;*55)*#

o S# B# Boughton0 Search engine 8arketing0 Bart Boughton as a stu"entin the 8BA +rogram in the

o Schoo! o3 8anagement an" Business at St# E" ar" s =ni1ersit-0 ;466(0 no# $0 ;*55>#o I# Bernar" an" S# Simone0 Bi""ing on the %u-ing 3unne! 3or s+onsore"

search an" ke- or"o a"1ertisingW0 Iourna! o3 E!ectronic Commerce Research0 1o!# *40 no# *0

;46**#o A# Da-0 A mo"e! o3 monitoring e% site e ecti1enessW0 'nternet

Research E!ectronic Net orkingo A++!ications an" Po!ic-0 1o!# )0 no# 40 ;*55)


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o 'nternationa! Iourna! o3 E!ectronic Business0 1o!# 90 no# 40 ;466>

Assignment research project

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