Research
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Transcript of Research
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RESEARCH
GRADY.ANTHONY.JIANENG.JOVIAN.MERVIN.ZEPENG
SINGAPORE TOURISM BOARD
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CHANGI BEACH
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Recommendations
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Historical Significance
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Amenities
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Development
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Events
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Locals and TouristsInteraction
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THE CITY
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TOURISTS
Singapore Flyer Esplanade Merlion Park0
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100
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Tourists
Tourists
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SINGAPORE FLYER
44%
56%
Gender
MaleFemale
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SINGAPORE FLYER
32%
54%
13%
2%
Age
<1819-4546-70>70
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SINGAPORE FLYER
83%
14%
3%
Ethnic Origin
AsianCaucasianAfricanUnknown
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SINGAPORE FLYER
12%
33%49%
6%
Grouping
IndividualTour GroupFamiliesPeers
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SINGAPORE FLYER
BEQA +13
76/100
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SINGAPORE FLYER
lack of variety
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SINGAPORE FLYER
Unfriendly shopkeepers
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SINGAPORE FLYER
Foreign cuisine
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SINGAPORE FLYER
Rainforest
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SINGAPORE FLYER
Location
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SINGAPORE FLYER
“are we just sitting on a giant ferris wheel?
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SG FLYER
Disorganised route along Raffles Avenue leading to the Esplanade
Construction and the deserted floating stadium on the left
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SINGAPORE FLYER
Recommendations
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SINGAPORE FLYER
Shopping mall
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SINGAPORE FLYER
Pre-flyer walk
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SINGAPORE FLYER
Ground level exhibits
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FLYER-ESPLANADE
The route from the flyer to the esplanade should be more clearly marked
• The scenic view of the CBD• YOG Photoscape
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ESPLANADE
49%51%
Gender
MaleFemale
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ESPLANADE
31%
67%
2%
Age
<1819-4546-70>70
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ESPLANADE
64%
36%
Ethnic Origin
AsianCaucasianAfricanUnknown
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ESPLANADE
27%
37%
37%
Grouping
IndividualTour GroupFamiliesPeers
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ESPLANADE
BEQA +15
79/100
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ESPLANADE
Least tourists
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ESPLANADE
Roof terrace
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ESPLANADE
Outdoor theatre
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ESPLANADE
Recommendations
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ESPLANADE
Exhibits
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ESPLANADE
Outdoor theatre
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ESPLANADE
Publicity
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ESPLANADE
Signage
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ESPLANADE
Locals and Tourists Interaction
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MERLION PARK
48%52%
Gender
MaleFemale
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MERLION PARK
15%
68%
13%
4%
Age
<1819-4546-70>70
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MERLION PARK
47%
45%
9%
Ethnic Origin
AsianCaucasianAfricanUnknown
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MERLION PARK
15%
18%
37%
30%
Grouping
IndividualTour GroupFamiliesPeers
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MERLION PARK
BEQA +15
66/100
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MERLION PARK
Lack of variety
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MERLION PARK
Shelter
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MERLION PARK
History
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MERLION PARK
Concentration of tourists
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MERLION PARK
Safety issues
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MERLION PARK
More shops
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MERLION PARK
Information centre
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MERLION PARK
Accessibility around statue
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MERLION PARK
Locals and touristsinteraction
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ESPLANADE PARK
Monuments
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ESPLANADE PARK
Lack of activities
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ESPLANADE PARK
Double parking
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REFERENCES
http://en.wikipedia.org/wiki/Esplanade_Park
http://www.nparks.gov.sg/cms/index.php?option=com_visitorsguide&task=parks&id=15&Itemid=73
http://www.esplanade.com/about_the_centre/venues/theatre/index.jsp
http://en.wikipedia.org/wiki/Sook_Ching_massacre
http://www.myonlinetour.com/poi/changibeach/history.htm
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THANK YOU (: