reputation_monitoring_and_management-andy_beal.ppt
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Monitoring Your Reputation Presented by: Andy Beal Founder of Trackur.com
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Transcript of reputation_monitoring_and_management-andy_beal.ppt
Monitoring Your Reputation
Presented by:Andy Beal
Founder of Trackur.com
Who is Andy Beal?• Internet marketing consultant:
– Online reputation management
– Search engine marketing
– Social media marketing
• Editor at MarketingPilgrim.com
• Founder of Trackur.com
• Coauthor of online reputation management book “Radically Transparent”
Big Big NewsNews
Why Monitor?Why Monitor?
product ideas keywords
blog sentiment news articlescustomer comments industry trends
scandalsproduct recalls client
opportunities
Monitor What?Monitor What?
company products executives services competitors
customers patents stocks press releases
partners reviews industry news product launches
IndustryIndustry
moreover.com/categories/category_list_rss.html
Mainstream NewsMainstream News
news.google.com/
News BuzzNews Buzz
Digg.com
Upcoming NewsUpcoming News
google.com/trends
Blog PostsBlog Posts
Technorati.com
More Blog PostsMore Blog Posts
blogsearch.google.com/
Blog CommentsBlog Comments
Backtype.com
Blog ConversationsBlog Conversations
blogpulse.com/conversation
Blog TrendsBlog Trends
blogpulse.com/trend
BookmarksBookmarks
del.icio.us/popular/
PhotosPhotos
Flickr.com
VideosVideos
video.google.com
TagsTags
keotag.com
Forum PostsForum Posts
boardtracker.com
search.twitter.com
Changing InformationChanging Information
wikipedia.org
Customer ReviewsCustomer Reviews
Epinions.com
Email UpdatesEmail Updates
google.com/alerts
The UntrackableThe Untrackable
copernic.com
One Stop ShopOne Stop Shop
Trackur.com
Thanks!Thanks!
• ORM Workshop in Vegas: – andybeal.com/training-seminar
• Try Trackur Free for 14 days:– Trackur.com
• Buy my book:– RadicallyTransparent.com
• Hire me! – [email protected]
