Recruitment Marketing Edition: Are You Having a Healthcare Talent Emergency (Infographic)
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Transcript of Recruitment Marketing Edition: Are You Having a Healthcare Talent Emergency (Infographic)
Be sure your recruitment marketing efforts are focused on attracting, sourcing, and
engaging talent. And then optimize your efforts based on data and analytics.
employees would leave their
jobs to work at a company
with a great reputation11
candidates use social
media sites, like LinkedIn,
in their job search10
smartphone owners use
their devices to look up
information about jobs9
Recruitment marketing is usually focused on proactively going where the active and passive candidates are to attract, source, and engage talent.
43% 79% 84%
TRIAGE
EVALUATION
DIAGNOSIS
TREATMENT
OF OPEN POSITIONS (typically critical to clinical & non-clinical operations)
GO UNFILLED FOR 4 MONTHS ON AVERAGE130%
1/3
25%
10,000
19.2%
Unable to �ll the pipeline with quali�ed candidates while your total number of open requisitions increases?
Hospitals have an RN vacancy rate of more than 10%2
Employee turnover rate for healthcare employers3
Americans turn 65 every day, resulting in fewer workers due to retirement (and more elderly patients)
Of all U.S. jobs created by 2024 will be healthcare occupations4
You have too many open positions and not enough quali�ed candidates. Hospitals and other healthcare organizations are seeing fewer applicants suitable to meet the growing need.
94,700SHORTAGEFOR PHYSICIANS
BY 20256
MILLION1.2SHORTAGEFOR NURSESBY 20225
The world of recruitment has changed. With healthcare’s competitive landscape, you need to go where the talent is. You need to add recruitment marketing to your talent acquisition strategy.
Recruitment marketing is when a recruiting team leverages marketing activities to optimize their talent acquisition practices.
Recruiting and marketing have similar needs:
> New Customers
> Corporate Brand
> Marketers build lead databases, target and re-engage customers and work to make the sale
> New Candidates
> Employer Brand
> Recruiters build talent pipelines, seek to continually engage talent and encourage them to apply
46% 59%OF RECRUITERS SEE RECRUITING as something that is becoming MORE LIKE MARKETING7
OF TALENT LEADERSare investing more onEMPLOYEE BRAND YOY8
HealthcareSource® offers the only comprehensive talent management suite designed speci�cally to help
healthcare systems grow and thrive in an ever-changing industry. HealthcareSource Recruitment MarketingSM
powered by Talemetry® enables recruiters to work within a single solution to implement modern recruitment
marketing strategies to source candidates, build talent pools, and optimize recruitment efforts through
real-time analytics.
Be sure your recruitment marketing efforts are focused on
ATTRACTING, SOURCING, AND ENGAGING TALENT. And then optimize your efforts based on data and analytics.
Find your remedy with HealthcareSource Recruitment Marketing at
WWW.HEALTHCARESOURCE.COM/RECRUITMENTMARKETING
1 Lean Human Capital by HealthcareSource’s 2016 Annual Healthcare Recruitment Metrics Benchmark Study 2 http://www.nsinursingsolutions.com/Files/assets/library/retention-institute/NationalHealthcareRNRetentionReport2016.pdf 3 http://www.compdatasurveys.com/2015/09/17/rising-turnover-rates-in-healthcare-and-how-employers-are-recruiting-to-fill-openings-2/ 4 http://www.beckershospitalreview.com/human-capital-and-risk/healthcare-sector-to-be-biggest-source-of-jobs-in-next-decade-4-statistics.html 5 Bureau of Labor Statistics data 6 Association of American Medical Colleges7 http://www.hr.com/en/topleaders/all_articles/recruiting-statistics-12-stats-that-will-change-th_ikqeiakg.html 8 LinkedIn’s Global Recruiting Trends 2016 https://business.linkedin.com/content/dam/business/tal-ent-solutions/global/en_us/c/pdfs/GRT16_GlobalRecruiting_100815.pdf 9 Pew Research Center http://www.pewinternet.org/2015/04/01/us-smartphone-use-in-2015/ 10 Glassdoor https://www.glassdoor.com/employers/popular-topics/hr-stats.htm 11 Glassdoor https://b2b-assets.glassdoor.com/50-hr-and-recruiting-stats.pdf
Career Site
Social
SEO
Auto-Broadcast JobsTalent Funds
Candidate Relationship Management
Auto-Search
Target Email Campaigns
Talent Networks
Custom Learning Pages
Employer BrandManagement
Welcome to the HealthcareSource® ER. We can help you
diagnose your recruitment challenge and �nd the solution that
will help move your organization forward.
Are You Having a Healthcare Talent Emergency?
RECRUITMENT MARKETINGEDITION
Are You Having a Healthcare Talent Emergency?
RECRUITMENT MARKETINGEDITION