Recruiting on Facebook
14
So, You Want to be on Facebook? 11.09.2011 Jennifer Hasche
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Transcript of Recruiting on Facebook
So, You Want to be on Facebook?
11.09.2011
Jennifer Hasche
Currently Manage a team of 12 sourcers at Intuit (makers of Turbo Tax, Quicken, QuickBooks, Mint.com, GoPayment). Previous to Intuit 8 years of agency recruiting experience at Kforce and ARC. Based in San Diego, but source for candidates across the globe. Intuit is a great place to work, that’s why I’m still here. Fortune 100 company, products save people time and money, get to be social and innovative, the food and work out facility is top notch!
What we’ll cover today:
Why Should you be on Facebook?
Overcoming Resistance
Some Stats
How we started & are evolving
Best Practices
Alternatives
Tips
Why should you listen to me?
#2 Most Social Company
– Adobe (#4)– Amazon (#6)– Google (#8)– Microsoft (#9)– Walt Disney (#11)– Apple (#15 - tie)– eBay (#15 – tie)
“Your company isn’t cool enough for Facebook”
-800 MILLION USERS!-Talent Shortages-Boast Brand-Enhances traditional recruiting efforts-Engages your community (if done right)-No one writes on the bathroom wall
anymore...they write online
Do you plan on being relevant in the next five years?
some CRAZY social stats
2018 Generation Y will make up half the working population
28% of those 25 and younger are checking social sites BEFORE they get out of bed
77% of JOBSEEKERS are on Facebook
“Recruiters think of social media as teenagers think of ‘blank’ – everyone is doing it all the time and doing it really well”….Kristen Weirick, Cargill
Where did Intuit start?
Created page on FB
Early Adaptors Recruiting
Marketing for Branding
Comments/Updates/Recruiter
Intro’s
Posted jobs
Added to our signatures
Big push to get Intuit employees to
like our page
Asked employees to respond
LinkUp
Slideshare
Video Chats
“grass roots” – what’s next
Where should I start?Find a Muse, PepsiCo, Starbucks, EY, Home Depot, Mint.com
Early Adopters – is there anyone already writing, blogging, tweeting about your company
Focus on jobs if that is all you got
Share business info, press releases
News: Wall Street Journal, Mashable, CNN
Answer Questions – Indeed.com, GlassDoor
Social Media Boot Camps
• Early adopters• Writers• Anyone can attend• Everyone recruits• Pilot, don’t implement• Piggyback off your products, marketing and/or
communications team
You don’t have to be an expert. Just DO something!
“This just won’t fly”BlogGuest BlogIndeedGlass DoorTwitterRecruiting Advice (resume tips, etc)
Innovate through Social
Watch for’s….your social responsibility
1. Website – check every day! 2. QA your links – do they work?3. Get ready for OMG moments!
– You won’t win an argument in the public arena
– A ranting blog is equivalent to a root canal– Look professional (spell-check please)– Own it and poke fun at yourself
BE REAL + BE RESPONSIVE
It’s better to measure!
Directional Data – don’t get lost in the details, but use data to tell your story!
My Advice:
Be There – you are not your target market (you go to the bank to get money and you go to social networks for people)
Get Support – if you don’t, do it anywaySet Goals – apply them to each networkGet Help – crowdsource( everyone recruits),
hiring managers, employeesMeasure – find out what works
