Social Recruiting Seminar: Maximizing LinkedIn & Facebook for Recruiting

Educational Seminar Series: San Diego – February 1, 2012

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What to Expect Today

• Quick Intros

• Seminar Topics • Social Recruiting - It's Serious, Start Now

• LinkedIn Recruiting Products: Beyond Recruiter & Jobs

• Key Strategies for Targeting Passive Candidates on LinkedIn

• Best Practices in Negotiating Your LinkedIn Contract

• Driving Passive Candidates with Facebook Targeted Ads

• Facebook Targeted Marketing Case Study

• Building a Facebook Fan Page Strategy

• Q&A • Please Ask Away – Don’t hold until the end

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Understanding your Core Value?

• Based in Boston, MA

– California Team in San Diego & Santa Clara

• Digital Recruitment Marketing Agency • Expertise in Digital Marketing, Recruitment Marketing,

Communications, Events & Branding

• Focused on Recruitment Advertising

• Diverse Digital Marketing Experience

• Turn-key Recruitment Marketing Experts

• Provide Great Value and Zealous Service

About HireClix

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Go Beyond Job Boards – Recruitment Advertising

• Social Recruiting

• Employee Referral Strategies

• Targeted Recruiting Ads

• Pay-Per-Click Recruiting

• SEO for Recruiting

• Content Development

• Smart Use of Boards

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Why a New Recruitment Marketing Mix?

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LinkedIn Indeed Monster CareerBuilder

Number of Monthly Unique Visitors December 2011 – Compete.com

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Time Shifts to Social Networks & Search

Source: JobVite 33 Essential Recruiting Stats

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Competition will Only Get Tougher

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Competition will Only Get Tougher

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Bidding Strategies for PPC Campaigns

So Why Spend Your Recruiting Budget on LinkedIn?

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Fish Where the Fish Are…

750M Active Global Users * Facebook.com - July2011

$139.5M in Q3 2011 Revenue – $71M for Hiring Solutions

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LinkedIn Products You Probably Know

• Job Postings – 30 Day

• Job Slots – $1,200 Per year • Unlimited New Listings

• Targeted placement to LinkedIn Members

• Great SEO for Google

• Push to Twitter

• LinkedIn Recruiter – $8,200 Per year • Full access to LinkedIn database

• 50 InMails per month – Some Rollover

• Project Folders, Reminders, OFCCP compliance

• Protected Corporate Asset

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LinkedIn Solutions You Should Know About

• LinkedIn Recruitment Ads

• LinkedIn “Work with Us” Ads

• LinkedIn “Jobs for You” Ads

• LinkedIn Company Profile Pages

• LinkedIn Direct Ads

• LinkedIn New Solutions

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LinkedIn Recruitment Ads

Target LinkedIn Users with Bigger Employer Branding

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LinkedIn “Work with Us” Ad Options

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LinkedIn “Work with Us - Branded”

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LinkedIn “Work with Us – Co-Brand”

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LinkedIn “Work with Us – Follow Company”

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LinkedIn “Work with Us – Picture Yourself”

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LinkedIn “Jobs for You”

Intelligent LinkedIn Matching Engine

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LinkedIn Career Pages

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LinkedIn DirectAds Target Passive Candidates

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LinkedIn Recruitment Advertising

Laser Focused Targeting of Passive Candidates

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Social Recruiting - LinkedIn

• LinkedIn Recruiting Tools are Developing Rapidly

• Excellent Quality but Relatively Expensive

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LinkedIn – New Solutions

Talent Connect: • Connect with passive candidates as “Leads”

• Import Resumes into LinkedIn Recruiter

• CRM Tools – Talent Community & Communication

Referral Engine: • Clearly Powerful Access but LinkedIn Only

• Recruiter Seats Required for Engaging Candidates

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Bidding Strategies for PPC Campaigns

Negotiating Your LinkedIn Deal

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800M Active Global Users •Facebook.com - Jan 2012

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Facebook – It’s Serious

2011 Ad Revenue - $4.05B

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Social Recruiting on Facebook

• Targeted Ads Pushed to Passive Candidates

• Facebook Fan Pages Build a Talent Network

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Target Facebook Ads to Passive Candidates

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Targeting Candidates by Geography

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Targeting Candidates by Profile Likes & Job Title

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Targeting Users by Profile Information

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Be Creative In Small Spaces…

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Relevant Ads During Facebook Experience

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Targeting Passive Candidates of All Stripes

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Facebook Case Study for Campus Recruiting

GOAL: Use Facebook to Connect with Students in Extreme Competitive Recruiting Environment & Build Employer Brand

WHO: Facebook ads targeted 480 MIT students WHAT: athenahealth Branded “Free Food for Finals” Event WHEN: May 18, 2011 – Finals Week WHERE: Massachusetts Institute of Technology Campus RESULTS: Generated 7,000 impressions on campus Facebook ads sparked word of mouth/viral actions More than 250+ students came to employer event One Full Time Hire Pipeline of Co-Ops & Interns Stronger Relationship with Career Services

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Campus Recruiting: Facebook Marketing

Facebook Ads combined with Live Event @ MIT

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Building a Facebook Fan Page Strategy

Corporate Page vs. Dedicated Careers Page

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Corporate Page vs. Dedicated Page

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Facebook for Your Employment Brand

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Build an Engaging Candidate Experience

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Common Mistakes using Facebook

• No Clear Ownership • Starts & Stops • Job Pollution • No Clear Recruiting Call to Action • Lacks Authenticity

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Facebook Recruitment Opportunities

• Serious Volume of Users

• True Passive Candidate Audience

• Sophisticated Targeting for Ads • Education

• Employer

• Geography

• Interests

• Fan Page to Engage Talent Community

• Share a Window into Corporate Culture

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What’s Your Recruitment Marketing Mix?

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Q&A

HireClix Contacts – Kev Wizst – Director of Client Services – West Coast kev.wizst@hireclix.com – 760.207.1772 http://www.linkedin.com/in/kevinwizst Carla Vallone – Director of Corporate Marketing carla.vallone@hireclix.com – 858.922.5608 http://www.linkedin.com/pub/carla-vallone/8/a06/a48 Neil Costa – Founder & CEO neil.costa@hireclix.com – 617.899.1166 http://www.linkedin.com/in/neilcosta

www.hireclix.com www.linkedin.com/company/hireclix www.twitter.com/hireclix www.facebook.com/hireclix