Recruiting via Facebook - the Maersk Drilling story
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Transcript of Recruiting via Facebook - the Maersk Drilling story
Date 2013, presentation name, presenter
Recruiting via Facebook – The Maersk Drilling story
Nanna Worsaae, Digital Marketing Manager, Maersk Drilling
Maersk Drilling BC (Before Channels)
• New strategy
• Expanding the business
• 3000 new employees needed globally
• Fierce competition
• Skilled workers
..but we had no online presence
No online presence although we needed 3000 new employees globally
Recruiting via social media!? Is that a joke?
Moving boundaries..
• Internal challenges• Senior management
resistant• Getting HR on-board• What to communicate?• Where to post?
..within recruitment
• Website make-over
• Facebook launched
• Followed by
• Youtube
• Vimeo
..but we never post job ads!
“Great content makes youcare, share or swear”
Engage your community
Find the candidates
Recruiting via social media is no joke at all!
Targeted campaign on Facebook
• Geography• Gender• Age• Interests
• Ads + relevant content
• Amount of applications received during a regular month?
100• Amount of applications after recruitment
campaign?
700
Recruitment campaign: Houston, US
Key take-aways
• Feed into corporate strategy• Cooperation Communication/HR• Experimental• Authentic• Don’t plan too much• Listen• Adapt• Ambassadors are important
Thank you! Questions?
www.facebook.com/[email protected]