in the

@JenniferMcClure unbridledtalent.com

Employment Circus

Recruiters as Ringmasters

Changing World

The Circus

Staffing

Recruitment

Talent Acquisition

1940s – 1970s •  Just-in-time •  Advertisements •  Paper Resumes •  Employment Agencies •  Name Generation •  Internships •  New Employee

Orientation

1980s – 1990s •  Job Requisitions •  Active Candidates •  Job Boards •  Online Resumes •  Onboarding •  Tactical Recruitment

Process Outsourcing (RPO)

•  Applicant Tracking Systems (ATS)

2000s – Present •  Employer Branding •  Passive Candidates •  Social Media •  Video Interviewing •  Employee Referrals •  Candidate Relationship

Management •  Virtual Onboarding •  End-to-End RPO •  Integrated Talent

Acquisition

SOURCE: Bersin by Deloitte, 2013

Talent Acquisition

Changing Skills

Ringmaster Job Description

Job duties include but are not limited to:

•  Managing the behavior of all circus performers and animal talent

•  Keeping the performers and animals on a schedule.

•  Must be able to communicate with animals as well as performers and interpret their needs despite language barriers.

•  Must provide entertainment for performers and training for animal talent. 

•  Must be able to withstand the large amounts of alcohol it takes to manage all circus performers and animal talent.   

Job duties include but are not limited to:

•  Managing the behavior of all circus performers and animal talen.

•  Keeping the and on a schedule.

•  Must be able to communicate with as well as and interpret their needs despite language barriers.

•  Must provide entertainment for and training for .

•  Must be able to withstand the large amounts of alcohol it takes to manage all and .   

Hiring Managers Candidates

Hiring Managers Candidates

Hiring Managers Candidates

Candidates Hiring Managers

Hiring Managers Candidates

Recruiter Job Description

Ringmaster

Ringmaster: 2015

Entertainer

Actor

Classically Trained Singer

Voice-Over Artist

Writer  

Recruiter

Recruiter: 2015 Sourcing Ninja

Professional Stalker

Community Manager

Coach & Facilitator

Email Addict

Boolean Black Belt Content Creator

Networking Machine Social Media Expert

Phone Addict

KEYS to SUCCESS

Create CONNECTIONS Use STORIES Focus on SYSTEMS Embrace DISRUPTION

Create meaningful CONNECTIONS�

1�

Transactional to Relational

Pools, Puddles & Communities

•  Inbox •  Phone •  In-Person

•  Credibility •  Responses •  Referrals •  Results!

95% of LinkedIn members are open to relevant InMails from Recruiters

•  Social Platforms •  Careers Site •  Blogs & Press

•  Credibility •  Engagement •  Conversions •  Results!

71% of those who follow companies are interested in career opportunities

Have Conversations

SOURCE: LinkedIn

1 to 1 1 to Many

Where

If you know what makes

your audience tick you get

Points to ponder

Create Connections 1 to 1 1 to Many

•  Invest time and spend a lot of it listening and note-taking

•  Study notes before each interaction and educate your team

•  Develop personas to represent group’s needs and behaviors

•  Put a human face on your target – get your team on the same page

SOURCE: LinkedIn

Be Human

Develop Trust

People do business with people that they know, like and trust.

They also want to work with and for those same people.

Develop Trust

Use the Power of STORIES�

2�

The Facts*

83% Agree that Talent

Brand has significant impact on the ability to hire great talent.

ü Lower cost per hire by 50%

ü Reduce employee turnover by up to 28%

* According to LinkedIn

SOURCE: LinkedIn

Create & Share Content

Opt-In AND Opt Out

The Facts*

68% of Candidates say

they’d accept a lower salary if the Employer

created a great impression through the hiring process

* According to CareerBuilder

“You not only have to BE, you have to BE KNOWN as a great company to work for.”

�— Keith Hadley, Practice Leader Employment Branding, CareerBuilder

Be KNOWN

Focus on SYSTEMS�

3�

Systems-Thinking

Your Awesome Recruiting System

Direct Sourcing

Job Boards

Referrals

Social

Mobile

Recruitment Marketing

Consistent & Repeatable

BIG Data

“The ability to take data - to be able to understand it, to process it, to extract value from it, to visualize

it, to communicate it is going to be a hugely important skill in the next decades.”

�— Hal Varian, Google's Chief Economist

BIG Data

Embrace constant DISRUPTION �

4�

“Innovation is not about doing something new. It’s not doing something different. And it certainly isn’t about buying new software.

Innovation is about rethinking something and creating a new model.”

�— Laurie Ruettimann, Writer & Speaker

What’s Your Challenge?

NEXT STEPS…

CONNECTORS STORYTELLERS SYSTEMS THINKERS DISRUPTORS

Have Fun!

THANK YOU! Jennifer McClure

jennifer@unbridledtalent.com

@JenniferMcClure

THE END