Q3: WHAT KIND OF MEDIA INSTITUTION MIGHT

DISTRIBUTE YOUR PRODUCT AND

MEDIA INSTITUTIONs■ What is an institution?■ An Institution is a company or an organisation which is accountable for a

specific media product. The company could either be private or public. ■ The two institutions I have previously learnt about as part of my research and

planning process are Bauer Media and IPC. Both of these companies deal with mass media products, meaning that they target rather larger and common audiences.

■ IPC Media- A very well- known UK based published, founded an 1963. They have a very large portfolio selling about 350 million copies a year as well as a figure of over 36 million adults around the UK reading a magazine published by them. IPC Media publish a number of music magazines including: NME and Guitar.

■ Bauer Media- A German publishing company with a portfolio of ‘’more than 600 magazines, over 400 digital products and 50 radio and TV stations around the world.’’. It was founded in 1875 and is a division of the Bauer Media group. The Bauer media group are currently the largest privately owned publishing company. Bauer Media publish the following music magazines; Q, MOJO and Kerrang.

My product:

Who will distribute my product?■ I think that the most suitable institution company to publish my music

magazine would be Bauer Media. As Bauer Media is a very well known company which has been around for many years I believe that they will perform well when it comes to publishing and marketing my product. They have a broad knowledge and experience in the industry and have proven themselves with the previous products they have published. In addition, Bauer Media is a mass market institution, therefore they will be aiming to target large audiences. Although Grime is considered as a niche sub- genre, the fan base of it is majorly increasing and choosing a big institution company to distribute my product will highly aid it’s success. Bauer Media and IPC Media are great competitors, however I have chosen Bauer over IPC because they have a greater selection of music magazines whereas IPC have a wide range of magazines but not many are music magazines. Furthermore, Bauer media has many offices and departments based in England, Grime was originated in the UK and therefore most of its fan base is based in the UK.

Distribution

■ I believe that Bauer media will distribute my product mainly as a print copy in stores. Most of the grocery outlets nowadays sell a wide selection of magazines in store. This is a suitable place for distribution as most of my target audience will come across it in there as it is a very common and basic place to visit. The magazine section is usually at the front of the store or a visible place.

■ Another suitable place to distribute my product will be at grime gigs and events. This is because it is very likely that all people who will be present there will be grime fans and would be interested in purchasing the magazine.

■ Lastly, I would expect Bauer media to distribute my magazine via digital technology, such as apps, and electronic books. This will definitely increase the number of people purchasing the magazine as it is easier and more convenient especially amongst the chosen target audience.