Presentation on audience research
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Transcript of Presentation on audience research
Ancillary Product – Questionnaire for Poster
Ancillary Product – Results of Questionnaire for Poster
For each question we asked 30 people to complete this. Each individual in our group asked ten people consisting of different ages, gender and ethnicity. We have shown the findings from some of our questions below converting our findings into bar charts.
We asked this question as it would give us an insight on what the audience like and what would interest them in watching the trailer leading on to watching the film. The Sixth Sense was the most popular poster therefore when we begin planning and creating our poster we will use this as a guideline.
When deciding we were going to create a film trailer, we agreed as a group that we would create a trailer of the genre thriller/horror. We also asked the question what genre people preferred and this was the most popular answer. Later in the questionnaire, we asked this question finding that filming it in the city would be the best setting for us.
Ancillary Product – Questionnaire for Magazine
Ancillary Product – Results of Questionnaire for Magazine
For each question we asked 30 people to complete this. Each individual in our group asked ten people consisting of different ages, gender and ethnicity. We have shown the findings from some of our questions below converting our findings into bar charts.
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Number Of People
0- £1 £1-£3 £3-£4 Other
Amount Of Money
How much would you spend on a film magazine? We added this question into our questionnaire as we felt it is a very important part of creating a magazine. After gathering results together there was big difference between several different prices, £1-£3 being the most popular. It was an easy decision to make as it was clear that our audience was most willing to pay this specific price.
Main Product – Questionnaire for Trailer
Ancillary Product – Results of Questionnaire for Trailer
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Number of people
30 seconds - 1minute
30 seconds - 1minute
1 minute - 2minutes
2 minutes - 3minutes
Time
How long do you think a trailer should be?
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Number of people
1-2 times amonth
3-4 times amonth
5-6 times amonth
7+ times amonth
Number of times
How often do you go to the cinema?
Although we had been given a perspective allowing our trailer to be up to 2 minutes long. The results from this questionnaire are still very helpful as we have realised that the shorter the better. When creating our trailer we will take this into consideration.
This question is important as the most likely place to view a trailer is at the cinema before viewing a film. If producing our film trailer to a high level it would be advertised through the cinema therefore how many times a person goes would affect whether they view the trailer.
For each question we asked 30 people to complete this. Each individual in our group asked ten people consisting of different ages, gender and ethnicity. We have shown the findings from some of our questions below converting our findings into bar charts.
Focus Group
Planning for Interview-Focus Group
Focus Group Video-shown below PowerPoint.
