Organisation Study Presentation

7/31/2019 Organisation Study Presentation

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ORGANISATION STUDY

BY

AKSHAY S. PULIMOOTIL

FM-809


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INDUSTRY ANALYSIS

The Direct To Home (DTH) broadcast service

industry.

Emerging industry, began in 2003.

The industry has limited number of players.

Catering to 44 million subscribers.


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COMPETITOR ANALYSIS

The major players in the DTH industry are:

Dish tv

Big tv

Airtel digitalTata sky

Sun direct

SUN DIRECT8%

TATA SKY17%

DISH TV

24%

D2H

20%

BIG TV

10%

AIRTEL

21%

MARKET SHARE

Market share of the players in the DTH industry

as on third quarter of 2011-12:


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OBJECTIVES OF THE STUDY

To understand the organization as a system.

Practical knowledge of the application of the management

theories.

To have a real life industrial experience.

To familiarize with the day to day activities.

To study the interdependence of the various departments.


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The image shows the organization structure of videocon d2h:

FUNCTIONAL ANALYSIS


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Structure of the department:

FINANCE DEPARTMENT

Major functions of thedepartment:


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MARKETING DEPARTMENT

Structure of the department: Major function of the

department:

Brand management

Communication


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HUMAN RESOURCE

DEPARTMENT

Structure of the department: Major functions of the

department:

Operations

Recruitment

Training and Development

Compensation and Benefits

Payroll

Human Resource Information

System

Communication

Employee Engagement


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CUSTOMER SUPPORT

DEPARTMENTStructure of the department: Major functions of the

department:


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CUSTOMER CARE

DEPARTMENT

Structure of the department: Major functions of the

department:


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SALES DEPARTMENT

Structure of the department: Major functions of thedepartment:

Managing the 24 circles

Preparation of Extraction

Report


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SWOT ANALYSIS

Strengths:

A highly dedicated team of employees.

A highly advanced research and development department.

A highly efficient team of onsite engineers.

Wide network of NEXT and PLANET M Retail outlets.

Weakness:

Lack of flexibility due to a highly centralised management of

funds.

The company did not have a strong promotional activity.


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SWOT ANALYSIS

Opportunity:

Complete digitisation of television broadcasting by 2014.

A potential 3d HD market.

Highly dynamic technological environment.

Threat:

Highly competitive market with strong players.

Lack of acceptance in southern India.


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OBSERVATIONS AND

CONCLUSIONS

Observations:

Player in a highly competitive industry.

Highest month on month growth rate in the industry.

Follows a centralized system of management.

Places immense importance on job and customer satisfaction.

Conclusions:

Emphasis on performance.

Unique organization culture.

Highly innovative.


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THANK YOU

Organisation Study Presentation

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