Fair Organisation Study Report

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An Organization study at DC Books INTRODUCTION Organizational study is the systematic departmental study and careful application of knowledge about how people – as individuals and as groups – act within organizations. Organizational study encompasses the study of organizations from multiple viewpoints, methods, and levels of analysis. For this the study has been carried out in a production industry. This project deals with the Organization study conducted in DC Books. Kottayam. The DC Books came into existence in 1974, and has its Head Office based in Kottayam. The DC Books has 33 units in Kerala. Due to time constraints, the study was limited to the Kottayam division. A clearly defined organizational structure plays a knowing role in the success of a business. This study conducted at DC Books, aims at knowing how the organization being structured. The study reveals the channel of communication and also it helps to understand the position of company in today. DC Books is the first Indian publishing house to get ISO Certification. The company is known for its quality product. It publishes over 6500 titles mainly literature in Malayalam, it also including children’s literature, poetry, reference, biography, management titles and foreign translation. Mount Zion College Of Engineering 1

Transcript of Fair Organisation Study Report

Page 1: Fair Organisation Study Report

An Organization study at DC Books

INTRODUCTION

Organizational study is the systematic departmental study and careful application of

knowledge about how people – as individuals and as groups – act within organizations.

Organizational study encompasses the study of organizations from multiple viewpoints, methods,

and levels of analysis. For this the study has been carried out in a production industry.

This project deals with the Organization study conducted in DC Books. Kottayam. The DC

Books came into existence in 1974, and has its Head Office based in Kottayam. The DC Books has

33 units in Kerala. Due to time constraints, the study was limited to the Kottayam division.

A clearly defined organizational structure plays a knowing role in the success of a

business. This study conducted at DC Books, aims at knowing how the organization being

structured. The study reveals the channel of communication and also it helps to understand the

position of company in today.

DC Books is the first Indian publishing house to get ISO Certification. The company is known for

its quality product. It publishes over 6500 titles mainly literature in Malayalam, it also including

children’s literature, poetry, reference, biography, management titles and foreign translation.

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1.1 OBJECTIVES OF THE STUDY

Several attributes such as the activities taking place within an organization, how its different

departments function, how these departments are interdependent etc can be studied personally, and

proves to be of immense value when an actual job is embarked upon later. It is also essential to know

how the different resources of the company, like money, material men and machinery are managed

by the officials to achieve the vision of the organization. The objective of this study is to shed light

on these aspects, to understand the functioning of the organization, to obtain first hand experience of

a managerial job environment and to interact with the people who manage and ensure the smooth

running of the organization.

The main objectives of the study are:

1. To find out the company's overall performance.

2. To find out the productivity of the company.

3. To find out the efficiency of each departments.

4. To conduct SWOT analysis and make recommendations.

5. To understand the real life situation in an organization and how the principles of management

is applied in the organization.

6. To study and analyse organizational structure and the working of various functional

departments of the organization.

1.2 SCOPE OF THE STUDY

The organization study carried out at DC Books mainly focuses on the major functional

departments and its functioning.

The study helps to familiarize with the organization.

The study also provides a chance to know about the practical application of various learned

theories in the organization.

The study also gives importance to the welfare of workers and how can we motivate the

workers so utilizing the full potential of them for the success of the organization.

The study provides a chance to interact with workers, officers, departmental heads and

various authorities in the organization.

1.3 RESEARCH METHODOLOGY

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Research is a systematical enquiry seeking facts through objectives, variables, methods in order to

discover the relationship among them and to deduce from them broad principles or law. It comprises

of defining and redefining the problems, formulation of hypothesis, collecting, organizing and

evaluating data, drawing conclusions or findings and at last carefully testing the conclusions to

determine whether they fit the formulated hypothesis.

A research design or model indicates a plan of actions to be carried out in

connection with a proposed search work. It provides only a guideline for the research to enable him

to keep track of his action and to know that she is moving in the right direction in order to achieve

the goal. The design may be specific presentation of the various steps including

1. The selection of research problem.

2. The presentation of the problem.

3. The formulation of hypothesis.

4. Conceptual study.

5. Print according to which the research to be conducted. This is the first phase of research.

Sample size

The number of employees working in the company is 521 forms the universe. The

sample size taken from the survey is 140 employees, which is about 20% of the employees. The

method of collecting data is stratified sampling technique.

Data collection

The questionnaire survey is selected as lot for collection of primary data. The

questionnaire has designed by the research according to the objectives of study. Here the researcher

collects data from the supervisors, office staffs.

There are two types of data:

1. Primary Data

2. Secondary Data

1. Primary Data: Primary data are those which are collected fresh and for the first time and

these happen to be original in character. This data is mainly collected through

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a) Observation Method

b) Interview Method

c) Schedule Method

2. Secondary Data: Secondary data are those which are already been collected and which

have already undergone statistical processes. The secondary method are:

a) Magazines

b) Books

c) Periodicals

d) Journals

e) Brochures

Data Analysis

Here the data collections from the questionnaire are grouped into suitable table. The data are

analyzed percentage analysis. Two way classification and chi-square test. The graphs are also

prepared for more understanding.

1.4 DURATION OF THE STUDY

The organization study was conducted from 1st June to 30th June.

1.5 LIMITATIONS OF THE STUDY

Due to the shortage of time data analysis is not done. An overall performance is only studied.

The project is based on personal interviews with the officials. Cent percentage accuracy could

not be provided as far as the outcome is concerned.

Errors may have occurred due to the inexperience of the researcher, though maximum care

has been taken.

It is also very difficult to ascertain the whole details of a company, because they will not

reveal all the facts about them.

Availability of workers and other management staff because of their busy schedule.

Inability to understand certain phenomenon.

It has a lack of flexibility.

2.1 INDUSTRY PROFILE

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The Indian book publishing industry is very attractive and has a high growth potential,

but is operating in an extremely competitive market, with over 16,000 largely small publishers

spread across the country. With the Indian economy and the education sector booming, the industry

is at a new juncture of growth and competition.

As of 2007, the Indian book publishing industry was estimated to have a market size

of about Rs. 9000 crores and was expected to grow by 10% each year. The industry is highly

fragmented and competitive in nature, with over 16,000 publishing houses and each of them having a

market share not greater than 5%. Most of these publishing houses are family owned businesses,

having passed on from one generation to the next.

Around 80,000 new titles in 24 different languages are published every year in India.

The country is the 7th largest book publisher in the world and is the 3rd largest English language

books market in the world after the U.S and U.K. However, it has a very low per capita expenditure

per annum on books of Rs. 80 as compared to Rs. 4000 in U.K.

Market Driving Forces

Three key forces drive the growth of book publishing industry in India:

1. High Attractiveness: High and sustainable margins for all the players in the value chain ensures

that each player gets his own rightful share in the value chain, prompting and motivating them to

stay and grow in the value chain.

2. High Potential: With the literacy rate going up, along with the growth of the economy and the

increase in spending power, the demand for books is also on the rise, thereby resulting in high

growth for the industry too. There is a huge untapped potential in India because these factors are

only bound to become more favourable in the future, and drive the growth of the industry.

3. Protection from economic shocks: Books are commodities for the education industry. Since the

education industry is protected from any economic shocks (recessions/slowdown etc.), the book

publishing industry also gets an automatic shield against such shocks.

As the world seeks to come out of the current economic downturn, the $2 billion Indian

publishing industry is getting more organized and getting ready to take advantage of an expected

surge in the outsourcing of publishing activities. Catering to the world's seventh largest book market

overall, and third largest for books in English after the US and Britain, the Indian publishing industry

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has long been characterized by small players. But they are now keenly aware of the advantages of

being part of the global fraternity, industry experts said.

According to Moody, exposure to the world is one of the primary reasons for the increase in

the number of readers in the country. “For the first 30 years since Independence, Indian readers had

been rather insulated from what was happening in the publishing industry around the world. “Good

books in French, Latin and other European languages were translated to English and we read them.

But with the mushrooming of publishers and tie-ups with foreign publishers, foreign books are being

translated and published in India leading to a growth in the industry,” Moody explained.

The Confederation of Indian Industry, a leading industry chamber, estimates that the Indian

publishing industry, which is growing at an average annual rate of 15 percent, was now exporting its

books and publishing services to over 120 countries. The export market alone has been estimated to

be worth $550 million a year. Most of the products exported are books, pamphlets, newspapers and

periodicals.

Like most other mature markets, about 60 percent of all books published and sold in

India are educational books, including textbooks. An estimated 19,000 books are published in

English each year, a figure surpassed only by books in Hindi, an estimated 20,000 a year.

The industry still suffers from a serious piracy problem, caused largely by the high price of books,

especially foreign books published under license, where currency exchange rates push up the prices.

But recently, more and more multinational publishers have realized the way to handle this is to set

up Indian subsidiaries and publish the books locally. This process has slowed down due to the

global economic situation, but is expected to pick up again by the end of this year.

The industry also has to sort out how to reduce prices of books, since even popular works of

fiction rarely sell over 15,000 copies each, and sales figures for top non-fiction works rarely cross

5,000.

It is not easy to solve this problem, because Indian publishers typically price their books at two-

and-a-half to four times the direct production cost, far lower than the global average of 10. Industry

experts say increasing volume is the only way to reduce prices, and they expect this increased

volume to come mainly from the Indian languages book market. Among the multinational

publishers, Penguin has started bringing out books in Indian languages, and more are planning to

follow suit, as the book-buying population is growing fastest in this segment, in line with

newspapers sales - a result of the rising literacy level in the country.

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INDIAN SCENARIO

Indian publishing industry consisting of books, magazines and newspaper is estimated at

Rs. 200,000 million. Of this, the book market for educational and non educational books is worth

Rs.130,000 million approximately. Publishing industry in India is expected to grow at around 15

percent per annum to keep pace with the rising literacy rate.

The Indian book market is truly vibrant with 16,000 publishers and 30,000 bookshops

besides multi-national publishing companies like Oxford University, Press, Macmillan, Penguin ,

Haper Collins, Random House, Hachette, Picador, Rutledge Harvard Business Publishing etc who

along with Indian publishers, bring out around 70,000 titles per annum.

Major publishers in India Penguin Book

Ravi Dayal publishers

Roli Books

Pentagon Press

STATE SCENARIO

Today the Malayalam book publishing industry faces a number of problems. The major problem is

the lack of sufficient capital. The costs of raw materials have gone up. Another problem is the

distribution of Malayalam books. There is storage for sufficient outlets and showrooms for exhibiting

and selling books. When we analyze the book publishing industry in Malayalam during the past 60

years after independence, the picture that is certain encouraging.

The use of computer has made very fast and tremendous changes in the appearance of book. Most

of the Malayalam books are typed with the help of computers and printed by offset. Covers are also

designed by the computers. The books are more attractive because of modern book binding system,

lamination of the cover page etc.There is also a growth in the field of promoting book fares, book

clubs, pre-publication scheme, regular publication; monthly bulletins, easy installments etc are the

usual promotion techniques. The electronic media in Malayalam are also helping the book industry.

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2.2 COMPANY PROFILE

DC Books started in 1974 by Dominic Chacko Kizhakemuri [popularly known as DC, doyen of

publishing in India] is considered as one of the top five prestigious literary publishing houses in

India. It is the first ISO certified book industry in India. DC Books is considered to have the highest

pool of intellectual property /content suited for the Indian market.  Strong editorial team ensures

experiments with new formations, new areas, and encourages budding writers.  Translation program

of DC books is the largest in India.  90% of the authors of the region publish their works through DC

Books.  DC Books publishes about 1500 books a year, making it one of the largest literary publishers

of India.  DC Books corporate office is in Kottayam, Kerala, the publishing hub of South India.  DC

Books publishes books in all genres.  English- English Malayalam Dictionary published by DC

Books is the largest selling bilingual dictionary in India and the second largest selling dictionary of

India.

DC Books has received the maximum number of awards among the Indian publishers for excellence

from Federation of Indian Publishers, the apex body of publishers in India.  DC Books started its

Middle East operations in 2009 with outlets in Dubai, Muscat, Sharjah, and Ajman.

DC Books conducts DC International Book Fair, one of the largest international book fairs in the

region with participation from over 300 publishers of the world.  This is an annual event conducted

in two of the major cities of South India as a 12 day Book Fair as well as a Literary Festival.  

International authors and well known authors of India attend these events and it is a part of the

festival calendar of the respective cities.  The exhibition so far has attracted more than 2 million

visitors.

The Group has also ventured into eBooks through a Group promoted Company EC Media, the first

in India with complete eco-system in digital books.  ‘The Week’ Magazine, (Issue June 24, 2012)

has made a special mention about DC’s eBooks in “30 Life Changers” from 1982-2012.  It is now,

one of the biggest aggregator of Indian books.

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DC Media,  the magazine publishing wing of DC Books publishes  Education Insider, a Pan Asian

B2B Magazine for the education sector, News’n’ More, a current affairs and GK focused magazine

for students,   Emerging Kerala, a magazine which focuses on the socio-economic development of

Kerala and Pachakuthira, a magazine which intervene in the socio-political space

Mango, Children’s Imprint of DC Books has a strong focus on Indian content.  Many of the

originally developed contents of Mango have been licensed to publishers in UK and elsewhere.  

Mango also works with publishers abroad on co-creating content.

Current Books, started in 1952, with over 60 years of expertise in book sales, is the sister concern

of DC Books.  It is one of the top 3 retail bookstore chains in India with close to 50 retail outlets.  

Retail formats include destination stores, tourist bookshops, and academic books in small, medium

and large sizes.  Many innovative marketing and promotional methods successfully implemented by

Current Books has inculcated reading habits among the public. Current Books is present in every

nook and corner of Kerala, the 100% literate state of India.

DC Animation is a new venture initiated by DC Books in the area of animation and enhanced

content.  It is one of the finest animators in India and has been awarded many prestigious contracts

by major companies in India.

DC Books Clubs and Festivals

The DC International Book Fair offers book releases and exhibitions. The Fair also features

youth contests in Spot Poetry Writing, English Quiz, Malayalam Quiz, Street Drama – Malayalam,

Declamation, Pen A Story, Special Schools Only, Film Appreciation, English Reading, Malayalam

Reading, Painting, and Readers Theatre

DC BOOKS AS PUBLISHERS AND BOOK RETAILERS

As a publisher, DC Books aim to attract the best authors and publishers. In Indian such

continent they have published the best words in Malayalam and English languages. DC Books have

already published more than 5000 titles in areas such as lineage, moral science, humanities etc. Now

DC Books believe in retailing. It has a chain of bookshops belonging to various categories like

neighborhood bookshop, tourist bookshops, last minute bookshop, airport bookshop, etc.

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DC Books together with Current Books have an extensive network of bookstores and

agencies across Kerala. This act as the major channel for the distribution of book published

elsewhere. It is also the publishers and authorized dealers of many Indian and foreign publication and

reference books.

DICTIONARIES AND ENCYCLOPEDEIAS

DC Kizhakemuri had initially envisioned DC Books as a publishing house if dictionaries and

reference books alone. The first disk encyclopedias in Indian language Akhila Vijnakosham,

T.Ramalingam Pillais English- English-Malayalam dictionary (the most comprehensive dictionary in

languages), Sabha Sangamam etc. are published here. They also have brought out the multimedia

version of Akhila- Vijnakosham.

The first ever CD-ROM, Encyclopedia. Some other dictionaries are Abhinava

Malayalam Nigand, Hindi-Malayalam-English Dictionary and computer Dictionary by K.Ravindran.

TRANSLATIONS

DC Books has done almost 1000 books in translation from other Indian titles an

author’s ranging The Holy Bible, the Upanishads to Manquez, Fukuoka, Octovia Paz, Kahilil Gibran,

Gunte Grass and Jose Saramago. DC Books had tied up with Manjul publications, which holds the

right for The Harry Potter series in India, to bring out Harry Potter in Malayalam and also distributes

the publications. DC Books Kottayam, translated T.N Seshann’s “Degenerations of India” into

Malayalam, which sold 2lakh copies while original sold less than 3000 copies and got into “The

Limca Books Records 2001” i.e., ‘Translation beats the original’.

SUCCESS FACTORS OF DC BOOKS

The reasons behind the success of DC Books

Proper management

The management techniques adopted by DC Books was the important factor behind the

success of the organization. The selection of the employees is very systematic in this organization.

The selection of the employees is very systematic in this organization. The selection of the

management activities like planning, organizing, staffing, directing, controlling are effectively

carried in by this organization.

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Relationship with customers

DC Books maintains good relations with their customers by offering high quality

products at minimum cost. Only affordable pricing was on their strategies. DC Books as able to

create a taking care of their needs. Also in the branches of DC Books and Current Books customers

are treated well.

Credibility

This organization has a very high credibility which leads to very high customer

loyalty. The best example of the credibility of the public to very high customer loyalty. The best

example of the credibility of the public is the continuous success of the pre-publication booking.

Because the public knows that the organization can and will release the books in the announced date.

Innovative strategies

DC Books experimented many innovative techniques to attract the readers. Selling of

books at cheaper price, printing same book with different cover design, starting pre-publication

booking are some of the strategies adopted by DC Books.

Good Relationship with Authors

DC Books maintains good relationship with their authors. They give royalties

promptly and impartially to every author.

Forward Thinking

The rapid growth of Information Technology and the greater circulation of film

magazines had restricted the growth of publishing industry to a great extent. But because of their

forward thinking, they were able to overcome all the problems.

Distribution Network

The distribution network of DC Books is the best among the publishing industry in

India. They have 46branches and 55 agencies all over Kerala and few are outside Kerala with sell

DC Books as well as others too.

Choosing of titles only guided by quality

The major to the publishing industry is the manuscript given by various authors.

They choose the manuscripts only on the basis of quality. The decisions are made by the publication

committee in their meeting which is held every Thursday. The rejected manuscripts are returned to

the authors.

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Encouragement of New Authors

DC Books take various measures to cover a new author. They encourage them to

write books and provide all help to them.

The reputation of Sri. D.C.Kizhakemuri

The reputation of Sri DC Kizhakemuri is also an important factor of the success. He

was a person with honesty, nobleness, straight forwardness and experience. So his reputation helps

the organization to improve its goodwill.

Not only profit motive, but for mutual benefit

DC Books runs the business not only for profit alone but also looks for mutual

benefit. It is necessary to increase the reading habit among the public. They realized the concept that

selling more books with minimum price is important than selling one with greater price.

Their strategy-start small, grow big

Start small, grow big is the overall strategy of DC Books. They started in a rented

building and slowly started the production unit. In the initial period they did not have their own

outlets. At that time they distributed through agencies and by 1977, they had their own branches.

Now DC Books is one of the best publishing houses in Kerala.

VISION AND MISSION

VISION OF DC BOOKS

DC Books is committed to quality in whatever it ventures into, be it publishing, retailing, or the

perfect service to the customer. Our vision is to make our presence felt in every corner of the country

through our stores and services, to make each of our stores a one-stop-shop for a complete reading

experience bringing the best that has ever been published in the world of print.

We thrive in upholding the rich cultural tradition of the land thereby helping to reach out to the

people through the printed word. Our 42 stores have reached even the most remote districts touching

the lives of all sections of society. Our promotions and schemes have added to the enrichment that

our bookstores have established.

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MISSION OF DC BOOKS

“Its mission is to deliver a quality product on time every time”

DC Books is totally involved in the noble but uncovered endeavor of not only

reflecting many colored splendor of malayalee life in the world of letters but also in the arduous task,

keeping it ever vibrant and dynamic if possible by stimulating and perhaps inspiring cultural and

intellectual ethos of our country. It searches for and discover new building talents and encourage

them to blossom above all to the tradition set by the founder and trail blazer of the institution, the late

DC Kizhakemuri, be hoping to serve the country like a spiritual beacon, beaconing the future as we

stand today on the threshold of the new millennium.

As of today, DC Books have published around 700 titles translated in Malayalam.

This include The Bible, Upanishads, Freedom at Midnight by Dominic Lapierre and Laricolns, Road

Back Nature by Fukuoka, Love in the time of Cholera by Marquiz,Sunstone by Octovipaz, Piano

Teacher by Elfriede, My name is Red by Orhan Pamuk, Wings of Fire by APJ Abdul Kalam.

DC Books is the publisher of the largest selling bilingual Dictionary-The English-

English-Malayalam Dictionary by T Ramalingam Pillai. As a publisher belonging to a land which is

part of the developing world, DC Books are in a catch to situation when quality and pricing are taken

into consideration. By perfecting production quality of the books and making them available in such

low prices unheard in the industry anywhere around the world, it operates in razor thin margins.

DC GROUPS OF FIRMS-DIVERSIFICATION

DC Group of companies consists of following different firms which are mentioned below:

DC Books

Current Books

DC Press(p) Ltd

DC Info Tech

DC International Trading Corporation

Kairali Pusthakashala

DCB Trust

Kairali Mudralayam

DC Activity Centre

DC School of Management and Technology

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AWARDS AND ACHIEVEMENTS

AWARDS

The managing partner of DC Group has been honored with the following awards:

FIP award for the young publishers

FIP excellence in book publishing award for DC Books

FIP distinguished book sellers award for Current Books

FIP distinguished publisher for DC Books

Akshara Puraskaram for the best publisher in Kerala by Darsana Cultural Centre

Outstanding entrepreneur award by Kerala small scale industries association

DC Books received awards from Federation of Indian Publishers.

ACHIEVEMENTS

Brought out Akhilavijanakosham Dest Encyclopedia CD-SROM, the first Indian language

Initiated the free distribution of the book “Kathakalude Lokam” to 25000 children on World

Book Day

Published the complete works of Shakespeare in Malayalam, the first in any Indian language.

Attended 26th congress of International Publishers Association at Buenos Aires, Argentina

DC Group of firms, the first ISO 9002 certified publishing house in India.

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2.3 PRODUCT PROFILE

PRODUCTS, OPERATIONS & TECHNOLOGY

Commercial printers produce magazines, phone books, labels, advertising brochures, cat logs,

newspaper inserts, direct mail marketing pieces, corporate reports and other financial printing,

training manuals, promotional materials, and business forms. Most commercial printers offer four

distinct services: design and other prepress services; actual printing; finishing (including folding,

cutting, and binding); and fulfillment, which include packing, storing and shipping (often on a “just-

in-time” basis).Other services can include packaging, database management, Web design, CD

Services, training and consulting.

A typical commercial printer has different presses and binding equipment available to

work on various types of jobs. The main printing process used is offset lithography, using either

individual sheets (sheet-fed presses) or continuous rolls of paper (web presses). Sheet-fed presses

print up to 16 pages of letter-sized product (16 page signatures”) at a time, at speed up to 15000

impressions per hour. Web presses print 32 pages at a time at speeds over 40000 impressions per

hour, and are usually used for production runs of more than 50000 copies.

Presses usually print in one, two, four or six colors; some presses can print eight. Digital

presses are increasing in use, especially for print runs under 5000pieces. Digital technology is also

becoming the norm in pre-media services and design.

Paper is the biggest individual manufacturing cost, often amounting to 25percent of revenues.

Printing papers are often coated, and are bought in sheets or role from distributers. Many customers

provide their own paper. Paper prices can vary significantly from year to year. Commercial printers

generally don’t keep largely inventories of paper as requirements change from job to job; instead,

they rely on regional distributors to provide the many varieties and grades. Ink, films, printing plates,

and cleaning solvents are other major material costs. The solvents used to clean inks off the presses

can be an air quality issue. Major press manufacturers include Heidelberg and Komori for

conventional presses; and Xerox, Hewlett-Packard’s Indigo, Kodak’s Express, and Punch Graphic’s

Xeikon for digital large ink manufacturers include Sun Chemical and Flint Group. Printing

technology is evolving rapidly.

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Virtually all prepress work is now done with computers. Digital presses are still expensive, but

falling in price and used mainly for smaller runs, but movement to an all-digital printing environment

is rapid. Small printers that delayed transforming to digital technology are beginning to do so as the

price falls. Digital presses also have the benefit of beginning to do so as the price falls. Digital

presses also have the benefit of added labor productivity, reducing the man-hours required for press

setup.

BUSINESS TRENDS

Transitions to Digital Technology-Digital presses have become the norm in commercial

printing; industry growth is coming almost entirely from Digital printing. The commercial printing

industry is shifting to faster production of smaller order quantities with more color, the major benefit

of Digital printing over offset and other printing methods. While digital inkjet printers began at the

small end of printers, technology is increasingly able to make digital printers with greater capacity.

Industry Consolidation has characterized the US commercial printing industry since 1990s, and is

ongoing due to the dramatic changes in the marketplace. Industry Consolidations are driven by

technology shifts and companies seeking to grow by expanding into new geographic markets through

acquisitions. Most consolidations are private companies, losing value and unable to keep up

technologically, selling to another private firm. Small, family-run printers are least likely to be able

to afford digital printing technology and the investment it requires. Transition to Service Business-

Commercial printing has the traditionally been a manufacturing focus, it’s evolving into a service

business. Smaller printing runs, subject to customer changes, edits, and faster deadlines, are

becoming the norm. Almost all industry growth comes from companies with digital printing

capabilities, able to respond to smaller runs and changing customer needs quickly.

Lower Cost per Page-Advances in both digital and conventional offset printing

technology are lowering the cost per page for new printers. Info Trends projects that the decline in

cost per page will average 10 percent per year through 2010. As the cost of color printing has

dropped, spot color is starting to replace previously all black and white print jobs.

Digital Image Storage-Because of the increasing conversion of images to digital format before

printing, some commercial printers provide digital inventory services. Some printers, to expand

services, are capitalizing on their expertise in the transfer, manipulation, and storage of digital

images, especially in the front -end CAD process, Web page design, CD production, and generally in

document and information management and distribution.

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New Printing Technologies-With the introduction of digital plate-making, the entire printing

process can be handled most effectively using digital technology. The traditional printing process

relies on cameras and photographic film as an intermediate step in the photochemical production of

the plates used in printing. New processes can make film from digital images without using a

camera.

THE MAJOR CATEGORIES OF BOOK PUBLISHED BY DC BOOKS:

Novels

Stories

Poems

Children’s literature

Travelogue

Humors

Humorous essays

Humorous works

Art

Culture

Film

Screen play

Folk studies

History of literature

Linguistics

Science

Technology

Popular science

Medicine

Health science

Yoga

Family science

Psychology

Astrology

Palmistry

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Cooking

Travel and tourism

Kerala tourism

Anthologies

Drama

Prose

Criticism

Essays

Bibliography

Autobiography

Memories

Caricatures

Biography of greats

World literature

Social science

History

Polities

Education

Religion

Philosophy

Devotional

Mythology

Religion classics

Encyclopedia

Dictionaries

Miscellaneous

Neo-literature

Literature

MAJOR INTERNATIONAL PUBLISHERS

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Andrews McMeel Publishing

Anova Books

Anvil Press Poetry

Barrie & Jenkins

Basic Books

Ballantine Books

Chambers Harrap

Charles Scribner’s Sons

Chatto and Windus

Chick Publications

ORGANIZATIONAL CHART

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HR Depart.

Finance Depart.

Publication Depart.

Production Depart.

Sales depart.

Marketing

System

General Manage

Executive

Admin

General

Executive HR

GeneralManag

er

AccountsManager (DC

AccountExecutiv

Account

Manag

Associate

Editor

Assistant Editor

Editorial Assistant

Proof Reader

DTP Operator

General

Production

Manager

Production

Printer Plate Binding Unit

CTP Machine Operator

General

General Manager

Executive directorSenior

Manager

Senior Manager

Manager s/w

Retail Sales Assistant

Manager

Executive

EXECUTIVE DIRECTOR

GENERAL MANAGER

Admin. Depart.

Account Executiv

Manager h/w &s/ERP

technician

Hardware Engin

Software adm

Executive admin

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3.1 HUMAN RESOURCE DEPARTMENT

DEPARTMENT STRUCTURE

Human resource is the most important asset and backbone of every organization. It is

a fact that people are vital for the effective operation of any company, as human efforts are the main

driving force behind every organization.

Human resource is considered to be the most expensive resource of every

organization. Thus Human resource management is one of the most complex and challenging fields

of endeavor. In DC Books the scope of Human resource Department is very fast from selection to

requirement. The Human resource Department to DC Books is there to do all the things which are

necessary for the betterment of employees for the growth of the organization

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EXECUTIVE HR MANAGERS

CEO

GM HUMAN RESOURCE

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Main Activities of HR Department Includes:

Determination of competency

Recruitment

Selection

Training and development

Performance appraisal

Wage and salary administration

Providing good working condition

Minimizing labor turnover

Employee welfare activities

HR FUNCTIONS OF DC BOOKS

1. RECRUITMENT

Recruitment is a linking activity that brings together the jobs and the job seekers. The

process of Recruitment consists of the following steps.

Identifying the forces of supply of adequate member and types of person

Assessing the suitability of various resources and selecting the most appropriate source

among them

Stimulating the prospective candidate to apply for the job.

The present system of Recruitment in DC Books

There are two main sources to supply the required manpower internal and external.

Internal sources refer to the present labour force of an organization. The vacancies are filled by the

employee in the organization. External sources refer to the requirement of candidates from outside

the organization.

DC Books allows the internal sources only if, skilled persons are available in the organization.

If he is able to perform the required vacancy then they promote him to that post. In this manner they

fit most of the vacancies and for the remaining vacancies they go for external selection.

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The main sources are:

Advertisement

Advertisement is the best method of recruiting skilled workers and persons for hire and

experience job. Advertising in newspapers and journals is a very convenient method. Recruitment

through this source is the most economical as the candidate takes initiatives to send the applications.

Transfers

Transfers refer to shifting of an employee from one job to another or from one branch to

another without any change in the responsibility or compensation. It arises when situation demands.

Employee exchange

Whenever a need arises, DC Books approaches employment exchange for suitable persons.

2. SELECTION PROCESS

Selection is the process of carefully screening the applicants for a job and to choose the

most suitable person. It is a negative process because a large number of candidates have to be

rejected to identify the suitable applicant.

The Selection process adopted by DC Books is as follows:

In DC Books the selection of employees are totally independent and there is no

involvement of any political leaders or any other persons. The organization follows the basic

principle of selection i.e., the right man for the right job and is purely based on the academic and

personal skills.

Scrutiny of Applications

This HR Department will first scrutinize all the applications received in order to take the

best from the lot. Only those applications will be taken which full fill the requirement of the post.

Preliminary interview

This interview is usually brief but helps in eliminating the unqualified applications. During

preliminary interview the employer tries to find out whether the candidate is physically and

mentally fit for the job

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The blank application

The blank applications forms are the best device for getting written information about

the candidates in his/her handwriting. It contains information like name, data and place of birth,

marital status, qualification, experience etc.

Tests

The test implies a comparison with a given standard. IT is conducted to know the level of

ability, knowledge, interest, aptitude etc. of an applicant.

Interview

An interview is a face to face appraisal to evaluate candidate’s fitness for a job. It is

conducted to know more about the candidates and to give information about the job.

Checking reference

It helps the employee to satisfy himself regarding the correctness and truth fondness of

the information provided by the candidates. HR Assistants undertake this task in DC Books.

Medical examination

Before entering the company, a medical fitness certificate has to be produced. So a

qualified medical expert appointed by the organization should certify whether the candidates are

physically fit for the job.

Final selection

After candidate has cleared all the hurdles in the selection procedure, he is formally

appointed. He will be issued our appointment letter

3. TRAINING

DC Books do offer training for newly selected candidates before joining their job. They

first give an orientation for two or three days in various departments on concerned matters. In their

probability period, Extending to one year, they will be assigned with various duties as decided by the

management from time to time. Because of this, employees in this organization are capable of

handling each and every official duty in various departments of the firm and this will help them to

have a clear idea about the overall functioning of the organization. After probationary period the

candidates are absorbed in various departments based on their performance.

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DC Books also recruits fresh graduates as trainees and training period is 3months with a normal

stipend. After the successful completion of training the trainees are offered a certificate and

outstanding trainees will be absorbed by the organization.

4. SALARIES AND BENEFITS

DC Books has 8hours working day from 9am to 5.30pm. The organization follows a

salary system. The employee salary is at the range of 6000 to 1.5lakhs. The organization offers

provident fund ESI, gratuity group insurance and bonus is given in festival season and at the end of

the year. Employees are having a total of 36 days holidays per year of which 12 days re compulsory

and the remaining 24 days can be surrender in DC Books 10% basic salary shall be given as house

rent allowance.

5. EMPLOYEE RELATIONSHIP AND WORKING CONDITIONS

DC Books follow a family culture among the employees. In order to keep the hierarchy,

they are having manager, Asst. Managers, clerks etc. but they functions in more informal way. They

work together for the accomplishment of the objectives.

DC Books is providing good working conditions to their employees. The building is

equipped with a free preventing equipment’s, first aid boxes, separate cabins of employees,

computers etc.

6. EMPLOYEE TURNOVER

The employee turnover rate is very low in this organization only one or two persons may

resign per year because of personal reasons or because of getting any government job.

7. EMPLOYEE WELFARE MEASURE

The employees are also interested with their welfare programs. The welfare programs

adopted by DC Books are;

Bonus

Leave entitlement

Festival allowance

Salary advance

Lunch room

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Hour rent allowance

Compensation for overtime duty

First aid facility

Uniform

Travelling allowance

Gifts

Pleasure trips

Kudumbamela

Housing loan

Funeral expenses

Educational assistance to children of employees

Training cum management meet

Discount in price of its publication

Transfer

LIST OF DOCUMENTS

Confirmation and promotion

PF contribution

Labor welfare

Appointment letter

Assessment sheet for interview

Confident report

Job specification

Experience certificate

Application form

3.2 FINANCE DEPARTMENT

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DEPARTMENT STRUCTURE

The finance department controls the overall financial transactions of the company.

This department controls the receipts and payments of each and every activity for all departments.

Finance department has to raise necessary chance manage its funds and prepare the finance budget

and administrative working capital.

The company’s working capital is above one crore.The investment is done with SBI

and ion crisis, the loans are taken from KFC. The Inflow to the company is from book publishing.

The outflow are in the form of production expenses like, purchase of raw materials, printing

expenses, publishing expenses like getting royalty from authors, purchase of books etc. This

department controls these inflows in the best manner, which is practicable to the company.

FUNCTIONS OF FINANCE DEPARTMENT

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CEO

GENERAL MANAGER FINANCE

ACCOUNTS MANAGER(DC BOOKS)

ACCOUNTING EXECUTIVEACCOUNTINGEXECUTIVE

ACCOUNTS MANAGER(CURRENT BOOKS)

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The main functions of DC Books are as follows:

To keep systematic records

Accounting is done to keep a systematic record of financial transactions. In the absence of

accounting, there would have been terrific burden on human memory which in most cases would

have been impossible to bear. So the finance department keeps systematic records.

To protect business properties

Accounting provides protection to the business properties from unjustified use. This is

possible, on account of, supplying the following information to the manager on the proprietor.

The amount of the proprietor’s fund invested in the business.

How much the business has recovered from others?

How much the business has in the form of

Fixed asset

Cash in hand

Cash at bank

Stock of raw materials

Work-in- process etc.

To ascertain the operational profit and loss

Finance department ascertain the net profit earned of loss suffered on account of carrying

the business. This is done by keeping a proper record of revues and expenses of a particular period.

The profit and loss account is prepared at the end of the period.

To facilitate Rational Decision Making

Finance department has taken upon itself the task of collection, analysis and reporting of

information of information at the required points, at time to the required levels of authority into

facilitate rational decisional making. In addition to the above mentioned work, the following reports

are prepared by the finance department.

Annual report containing past performances, current financial figures, profit and loss account

and other financial statements

Half yearly and quarterly reports

Co-ordination of internal and statutory audit

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Investment analysis, feasibility studies of production

Monthly reports to top management about sales achieved production achieved and profit

generated.

The finance manager is responsible for maintaining funds at an optimal level. Care is

taken to see that working capital never gets blocked anywhere at any time. The company never gets

blocked anywhere at any time. The company meets working capital requirements usually by bank

overdrafts and other short term loans.

3.3 ADMINISTRATION DEPARTMENT

DEPARTMENT STRUCTURE

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Administration department provides smooth functioning of every activities of

company. It arranges all the facilities for the appointed employees of the company. Its functions are

strictly based on its own policies known as administration policies. It co-ordinates the functions of all

the departments for their proper functioning.

FUNCTIONS OF THE ADMINISTRATION DEPARTMENT

To plan, co-ordinate and implement the Administration policy

The main function of the Administration department of DC Books is planning the functions

and facilitating arrangements for the departments and coordinating the programs. It implements the

administration policies to each program of the company.

The Periodical review of all departments

Administration department of DC Books conducts the periodical review of all departments

yearly, It analysis the overall functions and programs of the departments of DC Books, so that it

helps to improve the functions of the company.

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CEO

GENERAL MANAGER ADMINISTRATIVE

EXECUTIVE MANAGER ADMINISTRATIVE

EXECUTIVE ADMINISTRATIVE

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To co-ordinate and manage the litigations

It co-ordinates all the litigations of DC Books. All the litigation transactions are held on the

management of the administration department of DC Books.

Legal Settlements

The Administration department settles the legal processes of DC Books. It performs the court

settlement, agreements, license, contracts, renewals utilization with Govt. and Non-Govt. bodies

including municipalities, corporations, factories etc.

Discipline process

It looks after the grievance reprisals so that the discipline is maintained and it stands for inter-

departmental co-ordination.

Admission process

The admission process is conducted by the Administration department of the DC Books. The

proper documentation of admission process of the DCSMAT and printing school are held by this

department. It formulates the advertisement strategies for DCSMAT.

Health concerned activities

The Administration department of DC Books concerns the hygienic and healthy process of

the book centers. Liaison with other corporate to provide guest house facilities and also it exercise

hygiene and discipline in activity center.

Issue the id card

This department issues the ID cards and visiting cards to the employees and members of the

DC Books. It takes the initiation of the payments such as the electricity charges, telephone charges

etc. of the company.

3.4 MARKETING DEPARTMENT

DEPARTMENT STRUCTURE

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Marketing means buying and selling of goods and services between the buyers and the

sellers. The process of marketing begins right from production of goods till the consumption of

goods. This department controls all sales and promotional activities and helps to make decisions on

re-publication, numbers of copies to be produced etc.

Main Activities of Marketing Department include:

Control and co-ordination for branch activities.

Screening of applicants for agency and franchise

Get feedback from all branches

Implementation of promotional activities

Conducting exhibitions and Books release functions

Advertisements.

MARKETING FUNCTIONS OF DC BOOKS

Price, Quality and Quantity

Price of books published by DC Books is very low as compared with books

published by other publishers. They are making only nominal profit. They focus in selling

more number of books instead of selling few copies with greater price. In additions to this

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GENERAL MANAGER MARKETING

SENIOR MANAGER

MANAGER

EXECUTIVE MANAGER

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they provide discount for their club members, institutions etc. from the face value of the

book.

In publication, DC Books maintained a high quality papers for their books, Cover

printing etc. and are the main marketing techniques adopted by them. They make attractive

cover design even with the experimental efforts like applying 2000 different design for the

2000 copies O.V.Vijayan’s “Talamurakal” and using copper sheet for M.Mukundan’s

“Kesavante Vilapangal”

Potential buyers and market demand of the product

Book club members, libraries individual customer and educational institution are the

main potential buyers of their publications. They are giving attractive discounts for their

books to create greater demand for their products. The book fairs named “Pustaka chanda”

arranged in public stadiums of major town attracts the ordinary people to purchase books.

They create buying habit among the public

DISTRIBUTION CHANNELS

DC Books follows mainly the following distribution methods:

Delivery to branches/agencies in company’s vehicle

The books are distributed to its branches and agencies by the vehicles of DC

Books. DC Books have 42 branches and 55 agencies spread all over Kerala classification of

branches and agencies based on their location and indents from branches of common region

are delivered at one. The customer can then purchase Books from the branches or agencies

near to their place.

Mail Ordering

The customer can directly order the books from DC Books or current books by

mail. They can order in two through postal orders and e-mail orders.

In postal ordering the customers can send the many order by demand drafts the office and the

books can be received through postal services.

The purchases can also order books through e-mail to the lead office at Kottayam and the

payment is made by sending DD or money order.

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CUSTOMER SATISFACTION

Customer satisfaction is the important factor for away products. In a great extend DC

Books has achieved this by selling their books at a reasonable price, maintaining high quality in their

books. DC Books have 42 branches and55 agencies. This enables the customer to get books in their

home town. DC Books conduct “pustaka chandas” and this enables the customer to get books in

reduced price with greater selection. Through monthly bulletins and DC Books news, the

organization maintains relationship with club members and regular customers.

MARKETING STRATERGIES

Marketing books is much more difficult than marketing any other consumer goods. So it

DC Books is necessary to adopt some attractive strategy to create a demand from the customer. The

primary strategy of DC Books is to create credibility among the public. It includes establishing and

expanding a customer base, which is mutually beneficial for both the organization as well as the

customers. Upto a great extend the organization has achieved his through quality production,

minimum and affordable pricing and support from the readers etc. The supplementing strategies of

DC Books are various discount scheme and policies etc.

MAJOR COMPETITORS

Pen Books

Akashara publications

Chinta publications

Mathrubhumi books

Current Thrissur

Olive publications

Hritham books

3.5 SALES DEPARTMENT

DEPARTMENT STRUCTURE

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Sales department of DC Books controls the day-to-day sales operations. The sales

department ensures the customer relationship in a well manner. Customers are the main target of

every company. DC Books maintain a good relation with their customers by offering high quality

products at minimum cost. DC Books was able to create feeling among the customers that the

organization was taking care of their needs. Also in the branches of DC Books and Current Books,

customers are treated well.

Functions of sales department

Provides quality books at the need of the customers

Ensure customer relationship

Ensuring the availability of fast moving books at branches

Monitoring pre-publication activities

Offers the special schemes

Branch management

Receive the books from go down

Ordering of the books from go down and branch purchase

Storage and display of books

Institution sales

Schemes management

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GENERAL MANAGER (SALES & BOOKSHOP MANAGEMANET)

BOOKSHOP MANAGERS

BRANCH ADMINISTRATION

PRE-PUBLICATION

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Return of slow moving books, books on consignment

.

3.6 PRODUCTION DEPARTMENT

DEPARTMENT STRUCTURE

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The production department is the nucleus of any organization engaged in conversion of

raw materials into finished products. The major function of this department production department

consists of collection of approved manuscripts, which was forwarded by the publication department.

Finally the manuscript goes to the hands of production supervisor for pricing the books. The

following flow chart shows the production process;

FUNCTIONS OF PRODUCTION DEPARTMENT

Vendor selection

For the selection of a supplier should be approved by the Quality Assurance. For this

purpose QA does a sample analysis of the material.

Vendor rating

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GENERAL MANAGER

PRODUCTION MANAGER

PRODUCTION SUPERVISOR

WORKERS

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Rating of vendor is done on the basis of quality of raw material and service provided by them.

These are the key performance indicators.

Procurement

The high quality paper for graphics is mainly bought from Hindustan Newspaper, Vellore.

The paper for newsprint is taken either from HNL or imported from Russia. The ink which is

bought from Mumbai is used for printing.

Inventory management

Stock keeping department does the inventory management. When it reaches the buffer stock,

they will place the mew order for fresh stock. Only raw materials are imported. The finished

goods are dispatched after printing..

Other functions

Supervisor and control the production operation.

To check and maintain the quality of production

To reduce the wastage of raw materials in production process.

To carry out timely maintenance on machine.

To give better training for employees.

To ensure prompt delivery by co-coordinating with marketing department.

Machine use

Komori heat set system 18: it is for art paper printing

Oshiba heat set system18: it is also for art paper printing

Polygraph flow line machine: it is a type of binding machine and is used for stitching

three-side trimming and counting.

CTP machine

PRODUCTION PROCESS

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Manuscript

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BINDING PROCESS

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START

INPUT

Approval committee

First proof reading

First correction

Page layout/ book design

Final proof reading

Final correction & final check up

CTP plate making

Printing

Binding

Final product

Cost

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3.7 PUBLICATION DEPARTMENT

DEPARTMENT STRUCTURE

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FOLDING

SETTING

BINDING

CUTTING

FINAL INSPECTION

PACKAGING

OUTPUT

END

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Since DC Books was started with the objective of publishing books, publication

department has the most prominent place in the organization. This department does receiving,

analyzing, and processing of manuscripts. The decision making is done in the publication committee

meeting, which will be held on every Thursday. In this meeting they will put forward the new

manuscripts for getting approval. Then these approved manuscripts are handled over to the editors

for editing and correction and they are passed into the production department for DTP, final

correction and printing. The scope of this department is the publication of materials from the authors;

main purpose of publication department is adequate control and effectiveness of publication

activities.

PUBLICATION PROCESS

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ASSOCIATE EDITOR

Manuscript

Preliminary Editorial Report

Publication Committee

Provisional approval Author communication

Manuscript register Manuscript identification Acknowledgement

ASSISTANT EDITOR

EDITORIAL ASSISTANT

PROOF READER

DTP OPERATOR

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1. Author requirement shall be captured as per the Format. It has to be captured along with the

acceptance letter.

2. Print order should accompany the following:

Stage 1: Release of print order

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Manuscript

Typeset Matter

Photos

Illustration

Stage 2: Layout Stage

Cover Design

Title Page

Stage 3: Immediately after second proof correction

Index

Exemptions

PUBLICATION REGISTER LIST

Publication Register

Print Order Register

Accepted work register

Agreement Register

ISBN Register

Publication Committee Minute Register

Translator Register

3.8 SYSTEM DEPARTMENT DEPARTMENT STRUCTURE

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The major function of the systems department is the maintenance of computer systems

of the organization. This section has limited personnel. This system concentrates more on the

hardware solution than the software development. They assist in the computerization of project,

which is being implemented in DC Books. Most of the activities are computerized in DC Books.

System developmental so provides the following facilities to the organization

Website updating

Downloading mails and delivering to respective desks

Provide the back-up facility

Networking between departments

In DC Books there are about hundred systems with the LAN network. Connections and

also has separate sections with the system facility. There are varieties of soft implemented in these

systems such as Linux, windows XP, ERP, etc.

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CEO

EXECUTIVE DIRECTOR

MANAGER SOFTWARE

MANAGER HARDWARE AND NETWORK

SYSTEM ADMIN.

HARDWARE ENGINEER

ERP TECHNICIAN

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The systems are activated with the help in network connections of Asianet and BSNL

Broadband connections. Main server and firewall are used in this system. Security measures are

updated with the anti-virus “Trend micro”. It ensures the complete security and immunity to the

systems in DC Books. The information is safe in the systems department of DC Books by its

effective work power and confidentiality. And hence the department stands as an inevitable part of

the DC Books.

SWOT ANALYSIS

4.1 STRENGTHS

Largest publishers and leading bookstore chain in India

Follows high ethical standards

Publishes almost all categories of books

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Highly dedicated employees

Have royalty of premium authors in Malayalam

Quality of Management: DC Books has an efficient system of management, which enables it

to get work alone effectively and promptly

The first in the Indian book industry to get ISO certification.

A synonym for quality book publishing

Location: DC Books has its headquarters at Kottayam which is popularly known as Akshara

Nagar, city of letters. It is also home to literacy greats in the Malayalam publishing industry.

People: Being located in Kerala, Kottayam specifically, it has a large base of highly literate

people.

ISO Certification: The ISO certification of DC Books gives it greater visibility in the

publishing industry.

Store Layouts: DC Books follows a distinctive design for their retail stores, which provides

the right ambience conductive to prospective customers.

4.2 WEAKNESS

Inadequate work force

High capitalization cost

Mainly concentrates on Malayalam Titles

Decreasing number of authors

Lack of environment economic freedom and creativity

Lack of professionalism in some areas

The concern does not spend much on advertising and sales promotion

Minimal presence outside Kerala

4.3 OPPORTUNITIES

Active promotion of training and development

Mass customization

Sharing of delivery services

The initiatives to become an e-organization

Computerization or IT development

Continuous improvement process

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Branding out into several imprints like Current Books, Kairali Pustakashala etc.

Foreign markets

Population growth will increase the number of customers.

4.4 THREATS

Emergence of e-books

Less marketing potential, the decreasing number of readers

Heightened competition

Changes in the economy

Lack of reading culture in the country

Price competition

High investment cost

Limited supply of skilled labor

Competition from overseas chain book stores

5 .1 FINDINGS

DC Books is one among the top 10 publishers in India

High productivity and capacity utilization

The organization is small and has got a simple organizational structure.

Maintain good relations with authors as well as customers

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There is no union in the organization

The directors are the ultimate decision makers.

The management of the company is very flexible and is maintaining a good relationship with the employees.

Inadequate trained employees

Concentration towards International market is low

Inadequate salary packages towards employees

5.2 SUGGESSTIONS

As the business is growing in publication, it’s better to make alterations in its organizational

structure, in order to reduce burden of the Directors.

Company can reduce operating cost by reducing wastage of material during production.

Consider employees suggestions in decision making

Bring in more control to the inventory management by initiating a thought out plan so as to

reduce the unaccounted loss that happens in the various levels of supply chain products.

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Can provide a canteen facility for the employees.

More incentives should be given to the low level workers for improving their efficiency.

Try to understand whether employees are aware of their competencies.

A good salary package is to be introduced for employees.

Give more training and awareness programs to employees to enhance high morale.

CONCLUSION

The studies at DC Books has given an overview of the printing and publishing industry

and has clearly grown and have made their presence known to the large market through their services

to the public by providing an opportunity to the readers to read quality books written by reputed

authors and invaluable service. DC Books has grown and developed in a very effective and efficient

way. It can be seen from the reputation of the organization across the world. It publishes only quality

books. It has been observed that the managers have their own responsibilities towards the

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development of the company and the company strongly believes in the efficiency of its employees.

DC Books comes under the head of “Top 10 printing publishing company in India”.

DC Books given utmost importance to its development and expansion plans. Its sheer

perfection in implementing its strategic plan and exploration of new and multiple areas have made

the organization more competent and versatile. All these make it clear that DC Books is highly

competent and well established.

DC Books is the face of the publishing industry which has established an imprint in the

minds of the reader across the nation, for the quality and contributions made to the industry. There is

no strike and lockout in the company. DC Books has a good organization structure and an effective

management system. Thus, the company has earned a good position in heart of many readers and

also the book publishing industry.

BIBLIOGRAPHY

DeCenzo. A. David and Robbins. P. Stephens, Personnel Management/ HRM, New Delhi, Prentic-Hall of India Pvt Ltd, 2008, Third Edition.

Kothari. C.R, Research Methodology, New Delhi, New Age International(P) Ltd Publishers, 2004, 2nd Edition.

Kotter Philip, Marketing Management, New Delhi, Prentice Hall of India Pvt Ltd, 2004, 11th Edition.

Dr. Prasanna Chundra, Financial Management, Tata McGraw Hill, 5th Edition.

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WEBSITE

www. dcbooks.com

www.currentbooks .com

www.dcbookfair.com

www.dcgroups.com

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