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ORGANISATION STUDY
BY
AKSHAY S. PULIMOOTIL
FM-809
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INDUSTRY ANALYSIS
The Direct To Home (DTH) broadcast service
industry.
Emerging industry, began in 2003.
The industry has limited number of players.
Catering to 44 million subscribers.
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COMPETITOR ANALYSIS
The major players in the DTH industry are:
Dish tv
Big tv
Airtel digitalTata sky
Sun direct
SUN DIRECT8%
TATA SKY17%
DISH TV
24%
D2H
20%
BIG TV
10%
AIRTEL
21%
MARKET SHARE
Market share of the players in the DTH industry
as on third quarter of 2011-12:
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OBJECTIVES OF THE STUDY
To understand the organization as a system.
Practical knowledge of the application of the management
theories.
To have a real life industrial experience.
To familiarize with the day to day activities.
To study the interdependence of the various departments.
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The image shows the organization structure of videocon d2h:
FUNCTIONAL ANALYSIS
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Structure of the department:
FINANCE DEPARTMENT
Major functions of thedepartment:
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MARKETING DEPARTMENT
Structure of the department: Major function of the
department:
Brand management
Communication
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HUMAN RESOURCE
DEPARTMENT
Structure of the department: Major functions of the
department:
Operations
Recruitment
Training and Development
Compensation and Benefits
Payroll
Human Resource Information
System
Communication
Employee Engagement
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CUSTOMER SUPPORT
DEPARTMENTStructure of the department: Major functions of the
department:
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CUSTOMER CARE
DEPARTMENT
Structure of the department: Major functions of the
department:
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SALES DEPARTMENT
Structure of the department: Major functions of thedepartment:
Managing the 24 circles
Preparation of Extraction
Report
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SWOT ANALYSIS
Strengths:
A highly dedicated team of employees.
A highly advanced research and development department.
A highly efficient team of onsite engineers.
Wide network of NEXT and PLANET M Retail outlets.
Weakness:
Lack of flexibility due to a highly centralised management of
funds.
The company did not have a strong promotional activity.
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SWOT ANALYSIS
Opportunity:
Complete digitisation of television broadcasting by 2014.
A potential 3d HD market.
Highly dynamic technological environment.
Threat:
Highly competitive market with strong players.
Lack of acceptance in southern India.
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OBSERVATIONS AND
CONCLUSIONS
Observations:
Player in a highly competitive industry.
Highest month on month growth rate in the industry.
Follows a centralized system of management.
Places immense importance on job and customer satisfaction.
Conclusions:
Emphasis on performance.
Unique organization culture.
Highly innovative.
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THANK YOU