Ogdc 2013 zing me mobile

of 44 /44
ZingMe Mobile Platform

Embed Size (px)

Transcript of Ogdc 2013 zing me mobile

Page 1: Ogdc 2013 zing me mobile

ZingMe Mobile Platform

Page 2: Ogdc 2013 zing me mobile

Speaker

Nguyễn Minh Tú

Platform ManagerEmail : [email protected] Page : http://me.zing.vn/fortinet

Page 3: Ogdc 2013 zing me mobile
Page 4: Ogdc 2013 zing me mobile

Contents

Challenges For Developers

ZingMe Mobile Platform – Mobile SDK

ZingMe Mobile Platform - Distribution

Mobile – Potential platform for Developers

Page 5: Ogdc 2013 zing me mobile

MOBILE Potential platform for

Developers

Mobile Platform

Challenges

ZingMe Mobile SDK

Distribution

Page 6: Ogdc 2013 zing me mobile

ZingMe Web Open Platform:

• ZingMe: published in

08/2009

• Web Open Platform: 2010

• Cross-language : PHP,

JAVA, C#, C++

• A30 : 8M - A1 : 2M

• App/Game : 400+

• Tranx volume: 100B /

month

Based on Zing Me Web Platform

Page 7: Ogdc 2013 zing me mobile

What are mobile’s potentials?

Mobile potential :

• Spend time more and more on mobile

• Smartphone user: 8M• Smartphone’s price is cheap.

• OS platforms : Android, iOS, Windows Phone,

BlackBerry

• Mobile user can approach new app/game

easily. Mobile

FiRST

Page 8: Ogdc 2013 zing me mobile

Challenges for Developers

Mobile Platfor

m

Challenges

ZingMe Mobile SDK

Distribution

Page 9: Ogdc 2013 zing me mobile

Challenges

User Authen

ti-cation

Challenges for mobile app/game developers

Social/Viral

Distribu-tion

Payment

Page 10: Ogdc 2013 zing me mobile

Challenges – User Authentication

Keep User Data

Payment

SocialFeatur

es

Cross platfor

m

Authentication

(Identify user)

Page 11: Ogdc 2013 zing me mobile

What will you think about this user authentication style?Login

Don’t have account

Complicated Hard to remember

Register

Page 12: Ogdc 2013 zing me mobile
Page 13: Ogdc 2013 zing me mobile

Most popular accounts in Vietnam

Page 14: Ogdc 2013 zing me mobile

ChallengesSocial / Viral

features

Page 15: Ogdc 2013 zing me mobile

Integrate Social/Viral feature help

Easy expand SNS feature

Get new user with 0$ cost

Improve retention rate

Keep user more closer

Some game integrate SNS features but not enough

Integrate Social Platform help

Page 16: Ogdc 2013 zing me mobile

Challenges - Monetization

MONETIZATION

Charge by download: not suitable in Vietnam

• SMS + telco : difficult to connect to telco & get low negotiation’s success rate.• More effor to connect different payment system

• In-App purchase Apple, Google wallet: don’t allow in Vietnam

Page 17: Ogdc 2013 zing me mobile

NEED AN ALL-IN-ONE

PAYMENT SOLUTION

Page 18: Ogdc 2013 zing me mobile

Challenges – Distribution

How to distribute mobile application with “0 $” cost

-> “BIG PROBLEM”?

• Official place, make safe for user.

• Isn’t useful for new app.

• ZingMe

• Facebook

Through Playstore/Appstore (free)

Through Social Platform (free) : good way to viral

Page 19: Ogdc 2013 zing me mobile

Through mobile advertising network

(high cost)ad-mob

click-mobamobi

Online advertisingFacebook advertiserFacebook fanpageZingMe fanpage

Through appstore (free or share

revenue)Zing Appstore (free)

ChoappAppota

Through cross promotion tapjoy

(free or pay)MetapsTapjoy

DISTRIBUTION

Page 20: Ogdc 2013 zing me mobile

ZingMe Mobile SDK

Mobile Platfor

m

Challenges

ZingMe Mobile

SDK

Distribution

Page 21: Ogdc 2013 zing me mobile

Introduction - ZingMe Mobile SDK

ZingMe Mobile Platform include :

ZingMe Mobile SDK

Software Development Kit for developer.

Support Distributio

n

Help to get new base user.

Page 22: Ogdc 2013 zing me mobile

Short introduction:

Released 2 months ago.

Address challenges above

Cross Mobile Plaform

Android (2.2+)

iOS (4.3+)

Windows Phone (7.5+)

BB10

Cross Web Platform

Easy to integrate

Page 23: Ogdc 2013 zing me mobile

ZingMe Mobile SDK – User account/Authentication

ZingMe Mobile SDK support authentication by: - OAuth-2.0 compliant

User can Register / Login by: - Account Zing - Account Facebook - Phone number

In progress: - Account Twitter - Account Google+ - Account Yahoo

Page 24: Ogdc 2013 zing me mobile

User Authentication

Page 25: Ogdc 2013 zing me mobile

ZingMe Mobile SDK - Social APIs

ZingMe Mobile SDK support multi Social APIs

Page 26: Ogdc 2013 zing me mobile

Social APIs - Social.GetFriendListsTips : make friend in game to extend SNS feature

Social APIs - Social.GetFriendLists

Page 27: Ogdc 2013 zing me mobile

Social APIs - Social.Invite

Tips : invite friends to join app, have reward on success.

Social APIs - Social.Invite

Page 28: Ogdc 2013 zing me mobile

Tips : for user, to share 1 item or 1 content on post / feed

Social APIs - Social.Share

Page 29: Ogdc 2013 zing me mobile

Tips: notify when user upgrade new version successfully

Social APIs - Social.Post

Page 30: Ogdc 2013 zing me mobile

Tips : share an archivement or a photo

Social APIs - Social.uploadPhoto

Page 31: Ogdc 2013 zing me mobile

Allow user pay through ZingCredits

ZingMe’s User had ZingCredits wallet

already.

Support charging ZingXu into ZingCredits

Support in-app purchase

Show transaction history

Easy to integrate

ZingMe Mobile SDK – Payment APIs

Page 32: Ogdc 2013 zing me mobile

ZingCard (ready)

SMS (ready)

Telco viettel/mobi/vina card (ready)

Internet Banking (in progress)

Telco wap charging (in progress)

Charging channels

Page 33: Ogdc 2013 zing me mobile

Charging & Transaction history

Page 34: Ogdc 2013 zing me mobile

In-app purchase in game/app

Page 35: Ogdc 2013 zing me mobile

Distribution

Mobile Platfor

m

Challenges

ZingMe Mobile SDK

Distribution

Page 36: Ogdc 2013 zing me mobile

ZingMe Mobile Platform bring new user to your mobile app

Page 37: Ogdc 2013 zing me mobile

ZING ME ANDROID

ZING ME iOSZING ME TOUCH

http://touch.me.zing.vnA1 : 50K

A30 : 450KA1 : 150KA30 : 800K

ZingMe Mobile

Page 38: Ogdc 2013 zing me mobile

Zing AppStore Web: http://appstore.zing.vn

A1 : 700KA30 : 5M

Appstore Webhttp://appstore.zing.vn

Appstore Mobile

http://m.appstore.zing.vnA1 : 20K

A30 : 150K

Page 39: Ogdc 2013 zing me mobile

ZingMe Web

A1 : 2MA30 : 8M

http://me.zing.vn

Page 40: Ogdc 2013 zing me mobile

Case study – Thế Giới Phim (ULABS)

Integrated ZingMe Mobile SDK for : Android, iOS, BlackBerry10

Download : 130K after 2.5 month

A1 : 13K

Daily install (new user) ~ 3K

Distribution channel : PlayStore, iOS AppStore,

ZingMeFanpage,ZingMe Appstore .

Social viral on ZingMe : invite, share, postWall, notification, ...

Page 41: Ogdc 2013 zing me mobile

Case studyApp Game

Thế Giới Sách

Đọc Tin

Tôi Design

Chuồn Chuồn

Xếp Hình

Heo Bắn Bóng

Page 42: Ogdc 2013 zing me mobile

Highly support for small and medium mobile developer

ZingMe Mobile SDK is

FREE

How to get new base user?

We can help you

How to convert install user to active user?

Don’t let user remember

more accountHow to

viral/extend user base?

Integrate social

features

Support cloud server

Using payment SDK

all-in-one

How to build effective

payment system?Better for small & medium

developerSupport specific

game APIs

Scoring system for

social

Page 43: Ogdc 2013 zing me mobile

Contact pointTrương Danh Thanh Tú

Marketing ManagerEmail: [email protected] Page: http://me.zing.vn/tutruong.vng

Nguyễn Minh Tú

Platform ManagerEmail : [email protected] Page : http://me.zing.vn/fortinet

Page 44: Ogdc 2013 zing me mobile

THANK YOU !