Nike Case Study Presentation

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    1964 1965 1969 1971 1974 1980 1986 1990 1991

    Revenue in Million $ 0.008 0.02 0.3 1 4.8 270 1000 2000 3000

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    Revenue in Million $

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    Segment

    TargetPosition

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    Segment

    TargetPosition

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    Segment

    TargetPosition

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    Product Price

    Place Promotion

    4Ps

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    Product Price

    Place Promotion

    4Ps

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    Product Price

    Place Promotion

    4Ps

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    Product Price

    Place Promotion

    4Ps

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    Product Price

    Place Promotion

    4Ps

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