Nike: Hiring Gets Nike: Hiring Gets Off on the Right Off on the Right

FootFoot

Group PresentationGroup Presentation

Human Resource ManagementHuman Resource Management

AIT 2010AIT 2010

Case SummaryCase Summary

Nike Selection ProcessNike Selection Process Interactive voice response Interactive voice response

technology (IVR) technology (IVR)

Computer Assisted Personal Computer Assisted Personal InterviewsInterviews

Computer interviewComputer interview

Behavioral-based interviewBehavioral-based interview

Prime advantages of using CAPI

Improving decision making Improving decision making quality of survey data in large

numbers behavioral-based interviewing

Prime advantages of using CAPI (Cont.)

Reducing turnover rate Reducing turnover rate

Lowering administrative costsLowering administrative costs

Prime advantages of using CAPI (Cont.)

Time efficientTime efficientoperational recruitment time speeding response time

The retail store can provide a The retail store can provide a personal interview personal interview

Prime disadvantages of using CAPI

People may not do well with the computer testPeople may not do well with the computer test

Computers cannot read the body language of Computers cannot read the body language of the intervieweesthe interviewees

The questionnaires system may not be up to The questionnaires system may not be up to datedate

Are there any EEO concerns regarding this system ?

There is no bias with computer based There is no bias with computer based interviewing system, interviewing system,

This system does not discriminate applicants This system does not discriminate applicants on the following factors:on the following factors:

RaceRace GenderGender ReligionReligion Ethnic groupsEthnic groups AgeAge DisabilityDisability

If Interviews serve a Public Public Relations Role:Relations Role:

Product & Services Communication Channel;Product & Services Communication Channel; ““Applicants are Customers as well as Potential Applicants are Customers as well as Potential

Hires”Hires” HR Manager of NIKE

Next steps of Communication with applicants: Next steps of Communication with applicants: Contacting back to Applicants to inform about the results

If Interviews serve a Public Public Relations Role:Relations Role:

Brand Positioning & Brand Positioning & Public Image: Public Image:

““Bring inspiration and Bring inspiration and innovation to every athlete innovation to every athlete in the world”in the world”

Company Policies and Company Policies and Business EthicsBusiness Ethics

Suggestion about NIKE's SystemSuggestion about NIKE's System

The information of the interviewee must keep in The information of the interviewee must keep in Confidential.Confidential.

The questionaire should be updated regularly.The questionaire should be updated regularly. The result of telephone and computer interview should The result of telephone and computer interview should

be checked online by the applicants.be checked online by the applicants.

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Suggestion about NIKE's System(Cont'd)Suggestion about NIKE's System(Cont'd)

The on line form should be shorten whereas maintain The on line form should be shorten whereas maintain its greatest capability to save the applicants time.its greatest capability to save the applicants time.

Monitoring the techical problems from virus computer Monitoring the techical problems from virus computer which may occur to the system and data base.which may occur to the system and data base.

ConclusionConclusion

Improve hiring techniquesImprove hiring techniques

IVR, CAPI and Automated IVR, CAPI and Automated Response SystemResponse System

Proper monitoring of these Proper monitoring of these processesprocesses

ConclusionConclusion

Nike’s usage was properNike’s usage was proper Unbaised, EEO and general Unbaised, EEO and general

satisfaction of massessatisfaction of masses Retain loyalty by respecting Retain loyalty by respecting

sensitivitysensitivity But certain disadvantages do ariseBut certain disadvantages do arise Hope for a better hiring process Hope for a better hiring process

with timewith time

Questions & AnswersQuestions & Answers