Native Email Advertising - How To Find The Best Advertising Opportunities as a Media Buyer

How to find sponsored email advertising opportunities

InTheNewsletter.com | [email protected]

There are 3 types of sponsored email advertising


Sponsored emails


Native Content


Dedicated email (solo ad)


Why sponsored email advertising?


Email is where we spend the most time


Email audience is more engaged

CTR - Industry Average

3.57%0.07%EmailFacebook


Email is (still) cheaper

CPC - Industry Average

$0.14$0.27EmailFacebook


Ad fraud is 200 times less likely to happen

Fraud Clicks - Industry Average

0.2%30%EmailInternet Average


Opportunity!

This means you can still takeadvantage of the market.

(But not for long)


3 Ways to find these opportunities


1. Word of Mouth (wait until you get lucky)

2. Market Research (obsessively search google for “newsletters about fashion”)

3. The Smart Way ( )


Go to InTheNewsletter.com

Type the domain of one of your brand’s

competitors


Uncover advertising opportunities

Discover all newsletters

sending traffic to your competitor


Examine the creative of every newsletter


Want to learn more?

InTheNewsletter.com

[email protected]

Marketing