Livefyre Native Advertising

Click here to load reader

  • date post

    29-Jan-2015
  • Category

    Technology

  • view

    105
  • download

    0

Embed Size (px)

description

 

Transcript of Livefyre Native Advertising

  • 1. POWERING SOCIAL EVERYWHERE Community. Conversation. Curation.Privileged & Confidential Wednesday, November 6, 13

2. CONSUMERS FLOCK TO SOCIAL NETWORKS From 2010 - 2011: 2/3 of the Fortune 100 lost an average of 23% of their website traffic1007550FORTUNE 100WEBSITES25FACEBOOK0 Q1Q2*Source: Webtrends/Adgregate Markets, The Effect of Social Networksand the Mobile Web on WebsiteTrafc and the Inevitable Rise of Facebook Commerce March 2011 Wednesday, November 6, 13Q3Q4 Privileged & Confidential 3. MAJOR TURNAROUND IN 2012 - 2013 95% of news publishers INCREASED web traffic*Source: Webtrends/Adgregate Markets, The Effect of Social Networksand the Mobile Web on WebsiteTrafc and the Inevitable Rise of Facebook Commerce March 2011 Wednesday, November 6, 13Privileged & Confidential 4. MORE EYEBALLS MEANS MORE MONEY... OR DOES IT?? Banner ads are driving a race to the bottom of the barrel Standard IAB formats are terrible for mobile consumption Social Networks have adopted Native and custom formats to deliver higher engagement and user value Brands spending more money in social channels as a resultPrivileged & Confidential Wednesday, November 6, 13 5. THE SOLUTION IS LESS ADS, NOT MORE Content Context CreativityPrivileged & Confidential Wednesday, November 6, 13 6. NATIVE ADS HOLD GREAT PROMISE ! 73% of U.S publishers o"er some form of native advertising, a market that is projected to hit $4.57 billion by 2017 ! Consumers are 25% more likely to view and 13% more likely to share native ads than banners. More importantly, consumers show 18% more purchase intent after viewing them ! Forbes revenue at a 5 year high because of their Native Ad Platform called BrandVoice that launched in 2010Privileged & Confidential Wednesday, November 6, 13 7. A NATIVE AD IS NOT A THING It is a strategy, creatively executed to fit the context of its surroundingsPrivileged & Confidential Wednesday, November 6, 13 8. WHO IT TAKES TO LAUNCH A NATIVE CAMPAIGN AgenciesNOT MUCH INCENTIVEBrandsKIND OF INCENTIVIZEDMOST INCENTIVIZEDPublishersPrivileged & Confidential Wednesday, November 6, 13 9. SCALABLE, RELEVANT CONTENT IS A MAJOR BARRIERPrivileged & Confidential Wednesday, November 6, 13 10. WE SOLVE THAT WE CALL IT SOCIAL NATIVE ADVERTISINGPrivileged & Confidential Wednesday, November 6, 13 11. WE TAKE ALL OF THIS.... 16K FOLLOWERS8K FOLLOWERS956K FOLLOWERS1.2M LIKES97K FOLLOWERS2.3M VIEWERSAND TURN IT INTO VALUABLE NATIVE CONTENTPrivileged & Confidential Wednesday, November 6, 13 12. AND TURN IT INTO THIS...Privileged & Confidential Wednesday, November 6, 13 13. Privileged & Confidential Wednesday, November 6, 13 14. CREATE SOCIAL NATIVE CAMPAIGNS THROUGH TECHNOLOGY, CREATIVE AND DISTRIBUTION EARN ITOWN ITAMPLIFY ITAggregate Curate Filter DisplayAmplify earned media on premium sitesGenerate new earned mediaDrive tra!c back to owned propertiesPrivileged and Confidential, Not for Redistribution Wednesday, November 6, 13 15. OWNED MEDIA: INCREASE ENGAGEMENT, SHARING, ADVOCACY Customized Social modules work with the Creative Concept to increase engagement, social sharing, commenting, creation and discoveryOne Click EngagementGallery ViewTrending ModuleCurated Social ContentPrivileged and Confidential, Not for Redistribution Wednesday, November 6, 13 16. THANK YOU Jordan Kretchmer Founder and CEO Email: jordan@livefyre.com San Francisco, CA New York, NY London, UK @livefyre livefyre.com press.livefyre.com blog.livefyre.comPrivileged & Confidential Wednesday, November 6, 13