/ @CJN

HELLO I AM

COLIN

NAGY

TWO OBSERVATIONS TODAY

1/THE BEST NATIVE ADVERTISING

SHOULD BE HARD TO MAKE

2/THE WORLD

NEEDS MORE EDITORS

THE MOST UNDERVALUED THING IN BRANDED CONTENT…

IS THE SPIRIT OF SALTY, CYNICAL EDITORS

THEY PROTECT USFROM MEDIOCRITY

AND MAINTAIN HIGH STANDARDS

MONOCLE DOES NATIVE WELL. WHY?

BUT THERE’S TOO MUCH DIGITAL MELBA TOAST THESE DAYS

AND NATIVE SHOULD NOT BE A SCALE PLAY

THE NEED FOR SCALE, ESPECIALLY SCALE FOR SCALE’S SAKE, DRIVES EVERYTHING IN MEDIA. IT IS ALSO THE WORST OF HUMAN IMPULSES TO BE DRIVEN BY. THERE IS A STRAIGHT LINE FROM HYPERPOLARIZED POISONOUS STATE OF AMERICAN SOCIETY TO THE NEED FOR SCALE IN EVERYTHING, ESPECIALLY MEDIA.

“

”/ RAFAT ALI, FOUNDER, SKIFT

SAVILLE ROW VS H&M

GREAT WORK COMES FROM DEEP UNDERSTANDINGOF A PLATFORM

COUPLED WITH CREATIVEFINESSE AND NUANCE

SOME LIGHTHOUSES FOR THE INDUSTRY

NYT +ORANGE IS THE NEW BLACK

SB NATION + NIKE: FIRST AND LONG

KIND +GIMLET MEDIA MYSTERY SHOW

THREE QUICK TAKEAWAYS

1/THE ENERGY AND THOUGHT REQUIRED TO SELL A STORY TO A CYNICAL EDITOR

IS LACKING IN BRANDED CONTENT. HENCE, ALL THE MELBA TOAST.

THE UNIQUE ATTRIBUTES OF THE PUBLISHER.

SOMETIMES THIS MEANS DROPPING — GASP — CREATIVE EGO…BUT IT DOESN'T MEAN LOSING BRAND MESSAGE.

2/FIGHT TO FIND THE ACTUAL ANGLE AND BRING IT TO LIFE WITH

/ JASON HIRSCHHORN

3/“HAVE A VOICE. CHALLENGE YOUR AUDIENCE, THEY WILL LOVE YOU FOR IT.”

THANK

YOU