FuW Native Advertising Advertising through information.

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FuW Native Advertising Advertising through information

Transcript of FuW Native Advertising Advertising through information.

Page 1: FuW Native Advertising Advertising through information.

FuW Native AdvertisingAdvertising through information

Page 2: FuW Native Advertising Advertising through information.

What is Native Advertising

Native advertising is an online adver-tising method with the natural form and function of the usual FuW-content. Therefore,  similar to an advertorial, it feels less intrusive then classic paid media ads because it matches the form and function of the user experience and thus increases the likelihood of gene-rating a lead. The content of native ad formats provide an added value to the user, as opposed to a classic ad or an advertorial, which only shares the look & feel of the editorial content.

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Teaser-Box next to daily FuW top stories

Self produced, editorial and journalistic content in a Picture/Text-Teaserbox in the look & feel of FuW-Content.

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Full Integration within FuW-Content

Full text View of contents: Produced by customer and implemented by the FuW editorial staff.

Implemented with:• Text tagging (Indexed for

FuW-Archive, Google Search)

• Related articles «Mehr zum Thema»

• Mentioned in box «New Stories»

• Mentioned in box «Most read»

• Fully multimedia enabled

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Intergration within daily FuW-Newsletter

Customer –Contents are implemented in the daily FuW-Newsletter (with approx. 11’000 Subscribers)

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Integration bei within Google News, Twitter and Facebook

Appears on Google-News thanks to fulltext tagging of the contents, as well as on twitter and facebook

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• Sustainable impact (Brand Awareness, Brand Trust) due to high reputation and credibility of FuW editorial staff

• Highest attention due to proximity to FuW-Content• Highly flexible: content can be changed anytime during the day• Great reach: content distribution via

fuw.ch/Newsletter/Twitter/Google News on all platforms (desktop, mobile devices)

• Indexed for FuW-Archive and Google Search• Intelligent content distribution of complex topics • Integrated, non invasive advertising format• No supression by Adblockers• Fully multimedia enabled – for generating new leads and direct

communication with your target group

• Costs: CHF 1’800.— gross/day. Attractive packages on request

Your advantages

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• Content has to be economy-/finance related• Contents have to be of technical nature. Native Advertising gives

our partners the opportunity to present its competence in finance-/investment topics to a well-versed audience. (no PR or ad texts)

• Particularly suited are articles from analysts, CIOs, economists etc.• The following additions are possible: neutral photos (no company

logos), grafics, videos• Links (to own homepage, microsite, etc.) at the end of the text

• Delivery deadline: 2 working days prior to publication• Contact: [email protected] +41 44 248 58 06

Requirements Native Advertising