MOJO target audience analysis

Age and Gender of audience

• For MOJO magazine the target age audience are from 30-40( the mean age is 37 years old). According the media pack, MOJO magazine is for people who are truly OBSESSED with music. This is due to the fact that there age of their audience is an age where they know a lot about real music. Also, they are passionate music fans and are dedicated to music.

• The gender of the audience is mainly middle class white men that earn a high disposable income as 66% of them are in the ABC1 sector on the registrar scale.

Genre(s) of music they like

• Contemporary

• Classical music

• Rock

• Polk

• Soul

• Country

• Reggea

• Electronic

Types of clothes they wear

• Leather trousers

• Leather jackets

• Converse shoes

• Mainly black

• Shirts

• Tight jeans (skinny jeans)

Examples of favourite brands/artists

These brands and artists are normally found inside the magazine of or on the front cover.

• David Bowie

• Bob Dylan

• New Order

• George The Poet

• The Who

• Miles Davis

Types of jobs the audience might have:

• As they earn a high disposable and 66% of the audience are in the ABC1 profile on the registrar scale, and can afford to buy a monthly magazine, there employment is usually middle class jobs.

- Teachers

- Business people

- accountants

Hobbies and interests

•They usually have an avid interest in rock music and like to discover new music.