MLM 0874 TribeQa Presentation TheGroupIQ Feb2009

8/14/2019 MLM 0874 TribeQa Presentation TheGroupIQ Feb2009

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THE GROUP^IQ

Together We Are Smarter Then We ThinkChallenging The Establishment on Quality


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ROBERT L. EIKELBOOM (51)

Eikelboom startte zijn loopbaan in 1985 bij E.F. Hutton&Co (Shearson LehmanHutton). In 1990 stapte hij over naar Effectenbank Stroeve; in 1999 naarBorghols en in 2004 richtte hij TribeQa op. TribeQa ontwikkeltbusinessconcepten in eigen beheer en zoekt daarna externe financiers enoperationele partners voor de expansie van de onderneming.

JAAP JONGBLOED (53)

Jaap Jongbloed behoort tot de gezichtsbepalende programmamakers vanHilversum (TROS). Hij is presentator en eindredacteur van 'Vermist en hetmooiste meisje van de klas. Een lange carrire vanaf TROS Aktua,'Jongbloed & Joosten', Crime Time, Deadline en nu Vermist. In 2001 wasJaap genomineerd voor de titel Omroepman van het jaar.

The Founding Partners


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1. Improving Member Performance

2. The People

3. Consumer Adoption4. Getting Sticky Members

5. The Wisdom Engine

6. Making Money

7. Operational Excellence

The CONTENT


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The rise of social networking could have a profoundeffect on banking and personal finance. As companiescombine massive databases of financial transactions withthe collective intelligence of a networked customer

base, interesting things can happen.What if these new social networks functioned as financialco-ops, pooling their assets to negotiate favorable termsfrom financial providers?

Jim BrueneThe Online Banking Report

Will social networking revolutionize personal finance?


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PART 1

IMPROVING PERFORMANCE


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The GroupIQ offers consumers an online platform thathelps them make smarter and more profitable financialdecisions, through ourGroup Intelligence.

1.1- What does The GroupIQ offer?


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1.2- How does The GroupIQ improve performance? Part I

To help individual investors make smarter decisions theGroupIQ employs the collective intelligence of the Crowd(all members together).

We aggregate small pieces of personal information of ourmembers in a huge database, called the GIQ Brains. Withthe aggregated knowledge we gain a unique and valuableinside perspective on financial institutions, products andadvisors.

In fact, we make the financial world substantially moretransparent from the bottom-up. (!!!)


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1.3- How does The GroupIQ improve performance? Part II

The second step in improving member performance isthe selection of superior products. The Crowd uses itscollective judgment to validate superior opportunities.

Our method yields objective, well-researched andtrusted solutions.

In addition, we filter out mediocre advisors andproducts that only survive on brand image andconsumer ignorance.


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1.4- How does The GroupIQ improve performance? Part III

Setting up an effective personal investment strategyand choosing an effective mix in the portfolio is anessential part in making money with less risk.

The GroupIQ aggregates the expertise of professionalinvestors to design and maintain a rule-basedframework for 10-25 personal strategies.

The framework enables us to connect Crowd validated

recommendations to personal investment strategies.


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1.5- How does The GroupIQ improve performance? Part IV

Access to the Top. We enable members to buy million dollarfunds for a much lower minimum by pooling investments.

Improve decisions. The GroupIQ Decision Wizard helps

investors make smart & more structured decisions.

Performance analysis. We rank our member universe.

Continued supervision. The Crowd keeps tracking products.

The GroupIQ offers a powerful support system that couldimprove decisions and performances substantially.


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PART 2

THE PEOPLE


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The Community Manager(TeamTribeQa) is responsiblefor the whole organization.

The Producers (active members) introduce new ideas,

do research, upload new content, compete for bestideas and so on. It is a small, but crucial group thatshares substantially in the revenues.

The (not so active) members contribute insight in theirpersonal financial life giving us valuable information on

institutions, products and advisors.

.

2.1- Which groups are involved in the process? Part I


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Financial advisors (& other groups) use the platform tocreate their own secured sub-community. They combinethe GroupIQ content with their own. They earn extrarevenues by selling solutions to a wider audience and(the best) get extra clients referred by the GroupIQ.

Product providers & financial websites get their ownwebpage showcasing their expertise in an objective way,as supervised by the Crowd.

The Strategic Partners deliver the trading platform,media, AFM license, content, prediction marketsoftware, financial tools, online TV, etc.

2.2- Which groups are involved in the process? Part II


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PART 3

CONSUMER ADOPTION


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3.1 Where does the GROUP^IQ stand for?


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92% of all investors lack the expertise, savvy,experience or oversight to maximize their financialpotential.

Most investors are unable to set up and execute asound, coherent investment strategy. They haveproblems dealing with 30% - 60% loosing decisions.They get lost in the overkill of products and services.

They need a professional support system!

3.2- Do financial consumers need the GroupIQ?


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50 million Europeans, commanding hundreds of billionsin assets, are demanding better advice for(500.000.000+) fees they are paying every year.

Their portfolios, reduced to an average value of 40.000have lost 25%-75% in the downturn. Shell-shocked as theyare, the smart investor knows that she needs to rebuildthe portfolio for the next upswing.

Who will be their main advisor?

3.3- How big is the Market?


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Undeniably, there is a big need and a huge market. Butconsumers will not adopt us as easily as they will buy thelatest album of Coldplay or Beyonc. On a deeper level,consumers are shell-shocked, angry and highly skepticalto any new solution.

We need to do an OBAMA! We need to meet them, totalk to them, work with them, and educate themthrough webinars and the GroupIQ TV.

We need to show solutions for real cases proving thatworking together improves performance.

3.4- Will consumers adopt the GroupIQ?


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PART 4

GETTING STICKY MEMBERS


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We have set out a route to build Trust & Authority, whichis an absolute pre-condition for distribution & growth.

Build Trust by attracting VIP ambassadors

Build Authority through investigative reports

Delegate Powerto the members

Attract a partner with a broad media platform

Offer a solid website that is easy to navigate

4.1- What are the pre-conditions for success?


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Financial advisors and other groups build their own sub-community . Some (international) groups/advisors willintroduce 1.500 members and others 10.000. Our B2Bapproach could trigger fast growth!

Smart P.R. will deliver traffic, member conversions andsales.

We offer substantial incentives for members to build theirown Smart Friends Network. (viral growth)

We partner up with other social networks tocommunicate with non-members through our widgets.

4.2- How will the community grow?


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First we attract producers testing the infrastructureand selecting the first list of great products.

Then we target opportunistic investors looking for a

good deal. They have an open mind, are money-oriented, risk-takers and comfortable online.

After that we will go after the biggest group:balanced and more conservative investors. To besuccessful, we need to extend our core message toinclude detailed testimonials that the GroupIQ not onlyimproves performance but also reduces risk.

4.3- Do you differentiate between target groups?


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Selection by the Crowd Validations by the Crowd Intelligent, personal advice Solid investment strategies Access to the Top Decision-making wizard Continued portfolio supervision

To turn out sticky members The GroupIQ needs to become astrong opinion leader. Also we need to create activity on the

website like best friends competing in Rank Your Performance,sharp investigative publications (GroupIQ TV) and competitionslike Best Investor Race and The Big Kahuna.

4.4- What are the distinguishing features of the GroupIQ?


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PART 5

THE WISDOM ENGINE


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5.1- What is the essence ofCollective Intelligence?

Diversity and independence are important,because the best collective decisions are the

product of disagreement and contest, notconsensus or compromise.

James Surowiecki,

Author of the Wisdom of Crowds


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5.2- How do you aggregate People opinions?

The Wisdom Engine consists of a series of selectionmethods to extract collective intelligence from theCrowd. The techniques and algorithms are more orless public knowledge.

The most important aspect of the Wisdom Engine isour ability to define challenges in such a way that theCrowd judgment results in practical solutions forpersonal strategies.


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5.3- What is the significance ofCollective Intelligence?

Ourcollective intelligence is superior to the wisdom of anyadvisor, provided the right conditions are met. (see 5.4)

Experts, no matter how smart, only have limited amounts of

information. They also, like all of us, have biases. It's very rarethat one person can know more than a large group of people,and almost never does that same person know more about awhole series of questions.

The GroupIQ aims to go beyond static knowledge to

create an intelligent system that leads to (trans)actions.


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5.4- What are the qualities that make the Crowd smart?

It needs to be diverse, so that people are bringingdifferent pieces of information to the table.

It needs to be decentralized, so that no one at the topis dictating the crowd's answer.

It needs a way of summarizing people's opinions intoone collective verdict.

And the people in the crowd need to be independent,

so that they pay attention mostly to their owninformation, and not worrying about what everyonearound them thinks.


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PART 6

MAKING MONEY


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The bottom line is that we are a distribution platformfor third party products. We are matchmakers.

We receive a fee per transaction. We can increaserevenues by expanding the fields for the WisdomEngine.

Members pay believers fees (10-25) whencompeting for the best ideas & selections.

Corporate members will pay an annual subscription.

6.1- How does the GroupIQ make money?


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In our calculations we assume the launch of at least 6-8major services. Our ultimate financial goal is to reach1.000.000,= net profits within 5-7 years, depending onmarket conditions.

Members will spend an average 75,= per year. Based onour 40% revenue sharing model we have net revenues of45,= per member. With a 20% net profit margin we realize9,= net profits per member.

Our community should therefore be around 120.000

members. Lower average spending needs to be counteredwith higher member volumes.

6.2- How much will the average memberspend?


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PART 7

OPERATIONAL EXCELLENCE


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7.1- What is the most critical success factor?

TeamTribeQa, a small group of people, coordinatesand works together with producers, advisors and

strategic partners to service the members.

Finding the right partners and the right people forTeamTribeQa will probably be the most criticalsuccess factor in the whole enterprise.


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7.2- What are practical issues to work on?

The GIQ Brains

The Website

Trading PlatformServices & Product Development

Getting (corporate) Members

Getting Partners

Moderate Content

AFM License

ComplianceBest Investor Race

National TV Program

GroupIQ TV

Supervising BoardVIP Ambassadors

Build Widgets

Human Resources

The Big Kahuna

Rule-based Framework

Other items

In this presentation we showed the total framework for our company,but the individual parts will be implemented one step at the time.


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Address Darwinplantsoen 5

P.O.Box 3743

1001 AM AMSTERDAM

Contact Robert L. Eikelboom

Cell +31-6-5111.4325

E-mail [email protected]

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MLM 0874 TribeQa Presentation TheGroupIQ Feb2009

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