IBM ‐NotesIBM ‐Notes2009

Market trends

• Growing user base – 10’s of users to 1000’s10 s of users to 1000 s

– Higher level of sophistication

– More demanding

• Web & mobile delivery– Multiple Channels (SOA)p ( )

• Embedded BI– Within applications and business processesWithin applications and business processes

Yellowfin addresses the trends• Usability in all aspects of what we do

– Software that’s easy to use

– A business that’s easy to work with

• Web Based– Exceptional functionality via a browser – A GUI experience

– Zero footprint ‐ No Applets, ActiveX Controls or Flash

• Embeddable– Large number of APIs, Web Services to embed Yellowfin into existing applications

Product – Presentation Layer

• Dashboards • Scheduling

• Query & Analysis

• GIS

• Collaboration

• Security

• Data Visualisation

y• Meta-Data Layer

Points of Differentiation

• 100% Web‐based – no applets

• Highly intuitive interface

• Globalised

• SOA

• Flexible price model• Flexible price model

Delivering Lower TCO

• Lower & simplified license costs

h d• Less hardware requirements

• No client side deployment

• Reduced implementation activities

• Minimal end user training

• Rapid report development 

• Ease of administration 

Product Overview

Browser Based DeploymentDesktop and mobile devices

Integrated BI EnvironmentEasy to deploy and maintain

R i

DashboardsSchedulingBroadcast

3rd Party Authentication

3rd Party Authentication LDAP / Active DirectoryWeb Services

MetaData Layer

Reporting

D t

Enquiry, Analysis, Reporting- Management- Customers

SecurityData Warehouse

(DSS)

Customers- Partners

Dashboards

• Share 

• Consume 

• Understand

Report Authoring

• Intuitive

• Access to data

• Business User

Meta Data Layer

• Business terms

• Deploy rapidly

Yellowfin – Notes Domino

• Composite Apps

• Easy to Integrate

Yellowfin – Notes Domino

• Embedded li iApplication

Java Technology Platform

• Enterprise scalability

• A single integrated solution 

• Database Repositoryp y

• Web services and SOA

• Excellent security framework• Excellent security framework

• Platform independent independence 

Clients

Case Study ‐ Paymark NZB i IBusiness Issues

• 75% of all NZ electronic transactions processed• 6 billion + transactions • No historical data (only 10 Days available online)• No historical data (only 10 Days available online)• Analysis limited to time only• No management visibility

Results6 years data online Queries take seconds / minutes not hoursQueries take seconds / minutes not hoursYellowfin delivers visualisation and analysis

Full slice and dice analysis (date, region, merchant type etc) Y ll fi D hb d i P k Yellowfin Dashboard is a core Paymark management tool

Conclusion…

“Compared to most enterprise software k h i bli ”packages, the UI is sublime.”