Reader Profile

Male: 74%

Female 36%

Average age: 19

Single: 44%

Students: 69%

Average income: 12,451

Stats:

Technology

Average amount of time spent on the internet daily: 2.5 hours

Member of Facebook: 86%

Member of Myspace: 21%

Use internet on mobile: 77%

Own an iPod: 79%

Own an iPhone 29%

Own a Blackberry: 33%

Shop Online: 85%Interests

Average amount spent on cinema per year: £290

Average amount spent on music per week: £3.26

Average amount spent on DVD’s per month: £9.89

Amount spent on clothes a month: £36.63

Amount spent on cosmetics a month: £21.40

PULSE readers care about their appearance

PULSE readers like to be the first to find new music