MAYBELLINE NEW YORK

HYPER SHARP LINER RELAUNCH

Our insights got all eyes on Maybelline

Increase in sales

+80%

projected sell out of units.More than 80% higher than initial launch.

RECORD BREAKING

of consumers had a preference or intention to purchase the product.

78%

We monitored discussions on 380 social media channels.

380CHANNELS

We found the most influential bloggers and invited them to an exclusive launch.

A Liner Art show on Facebook and YouTube got people looking and talking.

Facebook likes

+40

+9263

+80

+1.3M Facebook impressions

Blogger posts

Liner art pieces submitted on Facebook

TO GET THE FULL STORY BEHIND MAYBELLINE’S

WINNING CAMPAIGN, DOWNLOAD THE COMPLETE CASE

STUDY.

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Tel: +65 6593 9888

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