MAYBELLINE NEW YORK
HYPER SHARP LINER RELAUNCH
Our insights got all eyes on Maybelline
Increase in sales
+80%
projected sell out of units.More than 80% higher than initial launch.
RECORD BREAKING
of consumers had a preference or intention to purchase the product.
78%
We monitored discussions on 380 social media channels.
380CHANNELS
We found the most influential bloggers and invited them to an exclusive launch.
A Liner Art show on Facebook and YouTube got people looking and talking.
Facebook likes
+40
+9263
+80
+1.3M Facebook impressions
Blogger posts
Liner art pieces submitted on Facebook
TO GET THE FULL STORY BEHIND MAYBELLINE’S
WINNING CAMPAIGN, DOWNLOAD THE COMPLETE CASE
STUDY.
70 Bendemeer Rd #04-02, Luzerne, Singapore 339940
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Tel: +65 6593 9888
Fax: +65 6542 0888