MAXIMISE COVERAGE,AMPLIFY TELEVISION &ONLINE CAMPAIGNSMarch 2015

OUT-OF-HOME IMPROVES CAMPAIGN REACH

www.oma.org.auinfo@oma.org.au

Maximise your campaign coverage by including Out-of-Home

Source: NSW Household Travel Survey

Out-of-Home reaches the light, medium & heavy consumers of other media better than any other media.

9 out of

10 people leave home

daily

0

0.5

1

1.5

2

2.5

3

Ind

ex

ed

*OUT-OF-HOME & TELEVISION PLAY COMPLEMENTARY

ROLESUse Out-of-Home to amplify your TV campaign to light TV viewers

www.oma.org.auinfo@oma.org.au

Source: Day in the Life Study, Research NowIndexed to the average response % across all media usage categories for each media type

Awareness Education Seek More Desire Trial Transaction Recommendation Share Loyalty

OOH TV

0

0.5

1

1.5

2

2.5

3

Ind

ex

ed

*OUT-OF-HOME IS STRONG WHERE ONLINE IS NOT

Include Out-of-Home to increase awareness, desire and action for your Online campaigns

www.oma.org.auinfo@oma.org.au

Source: Day in the Life Study, Research NowIndexed to the average response % across all media usage categories for each media type

Awareness Education Seek More Desire Trial Transaction Recommendation Share Loyalty

Online OOH