Matrix PPT.pptx

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  • 7/29/2019 Matrix PPT.pptx


    Summer Internship Project Presentation onPre Paid International Sim Card of Matrix Cellular International

    Services Pvt. Ltd. At the Kolkata office

    Submitted by

    Ravi Jaiswal


    PGDM (BM)

    Under the guidance of

    (Dr. Girish Kathuria)

  • 7/29/2019 Matrix PPT.pptx


    Company Profile


    Year of incorporation -1995 by Mr. Gagan Dugal.

    HeadquartersNew Delh, India.

    24 Offices (19 in India & 5 Overseas).

    Products - International SIM cards, International 3G

    Data cards, Forex, Insurance.

    Partnership with over 32 country-specific

    international service providers.

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    Introduction of Project

    The company is planning to launch a pre-paid SIM card.

    Which there would be no deposit.

    Simple document process.Its a global SIM card.

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    Objective of Project

    Primary objective to find out the potential about new product?

    To design a new distribution channel?

    How to increase its market share with new product?

    What is the customer reaction about new product?

    What advertising should be done to create awareness?

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    Work Performed

    ReceivingtheLeadCustomer Contacted

    Arranging the meeting with customer ,travel agent and

    Telecom retailersMeeting the customer and closing

    Feedback from customer.

    Involved in selling

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    Telecom retailers should be the primary target for

    channel partners.

    Travel agents should be targeted as they would

    prove beneficial in the long run not only for pre-

    paid product but also the post paid card which

    generates better revenue.

    Customer preferred pre paid sim over post paid

    sim card because of problem in post paiddocuments process.

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    Matrix Cellular International Services Pvt. Ltd is a

    market leader and if it were to launch a pre-paid sim

    card then as the findings suggest it has lot of potential

    and would be successful in the market.

    There is also a great potential of getting many channel


    The pre-paid card also has less documentation and no

    security deposit which also help to attract those clients

    who dont want to spend on security deposit.

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    Concentrate more on the Telecom retailers, as they

    understand the industry.

    Travel agents should not the neglected as they also

    offer huge potential for not only pre-paid but also

    post paid.

    Advertisement should be done on consistent basis to

    create more awareness in the market.

    To keep in regular touch with existing customers.

    Update existing customers with our progress andnew products.

  • 7/29/2019 Matrix PPT.pptx