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Summer Internship Project Presentation onPre Paid International Sim Card of Matrix Cellular International

Services Pvt. Ltd. At the Kolkata office

Submitted by

Ravi Jaiswal

Roll-27

PGDM (BM)

Under the guidance of

(Dr. Girish Kathuria)

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Company Profile

IndustryTelecommunication.

Year of incorporation -1995 by Mr. Gagan Dugal.

HeadquartersNew Delh, India.

24 Offices (19 in India & 5 Overseas).

Products - International SIM cards, International 3G

Data cards, Forex, Insurance.

Partnership with over 32 country-specific

international service providers.

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Introduction of Project

The company is planning to launch a pre-paid SIM card.

Which there would be no deposit.

Simple document process.Its a global SIM card.

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Objective of Project

Primary objective to find out the potential about new product?

To design a new distribution channel?

How to increase its market share with new product?

What is the customer reaction about new product?

What advertising should be done to create awareness?

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Work Performed

ReceivingtheLeadCustomer Contacted

Arranging the meeting with customer ,travel agent and

Telecom retailersMeeting the customer and closing

Feedback from customer.

Involved in selling

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Finding

Telecom retailers should be the primary target for

channel partners.

Travel agents should be targeted as they would

prove beneficial in the long run not only for pre-

paid product but also the post paid card which

generates better revenue.

Customer preferred pre paid sim over post paid

sim card because of problem in post paiddocuments process.

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Conclusion

Matrix Cellular International Services Pvt. Ltd is a

market leader and if it were to launch a pre-paid sim

card then as the findings suggest it has lot of potential

and would be successful in the market.

There is also a great potential of getting many channel

partners.

The pre-paid card also has less documentation and no

security deposit which also help to attract those clients

who dont want to spend on security deposit.

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Recommendations

Concentrate more on the Telecom retailers, as they

understand the industry.

Travel agents should not the neglected as they also

offer huge potential for not only pre-paid but also

post paid.

Advertisement should be done on consistent basis to

create more awareness in the market.

To keep in regular touch with existing customers.

Update existing customers with our progress andnew products.

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