Market Research Report : Ecg equipment market in india 2014 - Sample

ECG Equipment Market – India

November 2014

2

Executive Summary

Market

Drivers & Challenges

Trends

Competition

ECG equipment market in India is expected to exhibit a CAGR of x1% between 2013-2018e in value terms, and a CAGR of x2% in volume-terms during the same period

Product wise the major market segments include Type 1 ECG, Type 2 ECG, Type 3 ECG, and Type 4 ECG

Type 1 ECG are slowly being replaced by Type 2 ECG while Type 3 ECG are being replaced by Type 4 ECG

Drivers: Increasing lifestyle-based diseases

Improving health infrastructure

Changing demographics

Increased healthcare spending

Continuous technological upgradation

Multiple uses of ECG

Challenges: Increasing imports from China

Increasing competition in the market

Lack of knowledge for interpreting ECG results

Continuous technological upgradation Increased application of telemedicine Incorporation of IT solutions in ECG Increase in the number of players

Major Players

Company 1 Company 2 Company 3


ECG EQUIPMENT MARKET IN INDIA 2014.PPT

3

•Macroeconomic Indicators

•Introduction

•Market Overview

•EXIM

•Drivers & Challenges

•Trends

•Competitive Landscape

•Strategic Recommendations

•Appendix


4

Macroeconomic Indicators (1/3)

12

13

14

15

16

INR tn

Q4

d3

d2

d1

Q3

c3 c2 c1

Q2

b3

b2 b1

Q1

a4

a3 a2 a1

2014-15 2013-14 2012-13 2011-12

GDP at Factor Cost: Quarterly

Inflation Rate: Monthly

-2

-1

0

1

2

%

Nov 2013 - Dec 2013

-t

r

Oct 2013 - Nov 2013

s q

Sep 2013 - Oct 2013 Aug 2013 - Sep 2013 Jul 2013 - Aug 2013

p


5

• ECG equipment market in India grew at a CAGR of x1% between 2008 and 2013, reaching INR ‘g1’ mn in 2013 from INR ‘a1’ mn in 2008

• During this period, the demand for Type 1 ECG kept declining rapidly, while demand for the Type 4 segment increased considerably

• Consequently, the share of the Type 4 segment increased with each year at the expense of the Type 1 segment

• Demand for the Type 2 segment and the Type 3 segment also increased during this period

Market Size – Historical (Value-Wise)


ECG Equipment Market – Overview (1/4)

Market Overview (1/23)

0

500

1,000

1,500

2,000

r3%

s3%

r6%

s6%

q6%

p6%

2012

f1

s5%

r5% q5%

p1%

2010

q4%

p4%

c1

2011

d1

s4%

r4%

p5%

q3%

p3%

2009

b1

s2% r2%

q2%

p2%

2008

a1

s1% r1%

q1%

+x1%

2013

g1

INR mn Type 1 Type 3 Type 2 Type 4

6

• Market for ECG equipment in India is poised for steady growth in future with emphasis on the Type 4 and Type 2 segments

• The market will grow at a CAGR of x2% to reach a value of INR ‘g2’ mn in 2018

• During this period, the share of the Type 4 segment will decline slightly, and the Type 2 segment is forecasted to gain

• Type 1 segment however, will continue to face low demand and its share in the market will continue to decline during this period

Market Size – Forecasted (Value-Wise)


ECG Equipment Market – Overview (2/4)

Market Overview (2/23)

0

500

1,000

1,500

2,000

2,500

3,000

f2

w5%

u5%

v5%

2018e

g2

w6%

v6%

u6%

2017e

t6%

t3%

2014e

b2

w2%

v2% u2%

u4%

t5%

2016e

d2

w4%

v4% t1%

INR mn

t2%

2013

a2

w1%

v1% u1%

t4%

2015e

c2

w3%

v3%

u3%

+x2%

Type 4 Type 2 Type 3 Type 1

7

Although Indian products are being accepted worldwide, thereby providing scope for exports to grow…

• From India products are mainly exported to Country

1, Country 2, and Country 3

• Indian manufacturers have been able to manufacture

advanced products at low prices due to the

availability of cheap manpower, and these products

are gaining immense popularity in foreign countries

• In 2013-14 however, export of ECG equipment

declined considerably

Exports – Overview Export of ECG Equipment

Export (Region Wise: 2013-14)

g2%

f2%

d2% c2%

b2%

a2%

Export (Region Wise: 2012-13)

d1% c1%

b1%

a1%

g1%

f1%

0

200

400

600

0

10

20

30

2011-12

q1

q2

2010-11

p1

INR mn

2013-14

s1

s2

2012-13

r1

r2

‘000 units Value Volume


Country 4

Country 3

Country 2

Country 1

Others

Country 5 Country 10

Others

Country 9

Country 8

Country 7

Country 6

8

Drivers & Challenges – Summary

Drivers

Increasing lifestyle-based diseases

Improving health infrastructure

Changing demographics

Increased healthcare spending


Multiple uses of ECG

Challenges

Increasing imports from China

Increasing competition in the market

Lack of knowledge for interpreting ECG results


9

Increase in the number of players


Incorporation of IT solutions in ECG

Increased application of telemedicine

Key Trends

Trends – Summary


10

Competitive Rivalry

Bargaining Power of Suppliers

Bargaining Power of Buyers

Threat of Substitutes

Threat of New Entrants

Impact

Impact

Impact

Impact

Impact

Market Competition – Porter’s Five Forces Analysis


11

Competitive Benchmarking (1/5)

Public Trading Comparables


Market Capitalization (INR mn)

Share Price (INR)

EV/EBITDA (x)

EV/Revenue (x)

PE Ratio


12

Key Ratios of Top 3 Companies – Operational Basis (FY 2013) (1/3)

Competitive Benchmarking (2/5)

0

5

10

15

20

25

%

Company 3

b3

a3

Company 2

b2 a2

Company 1

b1

a1

Net Margin Operating Margin

• Company 1 recorded operating margin of a1%, higher than that of Company 3 and Company 2 which recorded operating margin of a3% and a2% respectively

• Net margin was highest for Company 1 which recorded a net margin of b1%, followed by Company 2 and Company 3 which recorded net margin of b2% and b3% respectively


13

Key People

Products and Services

Company Information Offices and Centres – India

Category Products/Services

Health

Bankcard and Technology

Name Designation

Person 1 Chairman and Managing Director

Person 2 Whole Time Director

Person 3 Director

Person 4 Chief Executive Officer

Corporate Address

Tel No.

Website

Year of Incorporation

Ticker Symbol

Stock Exchange

Head Office


Public: Domestic Company – Company 1 (1/4)

14

Financial Snapshot Key Ratios

Financial Summary

• Company incurred a net loss of INR XX mn in FY 20XX, as compared to net profit of INR Y mn in FY 20YY

• It reported total Income of INR XX mn in FY 20XX, registering an increase of X per cent over FY 20YY

• It earned an operating margin of X.X per cent in FY 20XX an increase of X.X percentage points over FY 20YY

• The company reported debt to equity ratio of X.XX in FY 20XX, an increase of X.X per cent over FY 20YY

Key Financial Performance Indicators

Indicators Value (dd/mm/yyyy)

Market Capitalization (INR mn)

Total Enterprise Value (INR mn)

EPS (INR)

PE Ratio (Absolute)

Particulars y-o-y change

(2014-13) 2014 2013 2012 2011

Profitability Ratios Operating Margin

Net Margin

Profit Before Tax Margin

Return on Equity

Return on Capital Employed

Return on Working Capital

Return on Assets

Return on Fixed Assets

Cost Ratios Operating costs (% of Sales)

Administration costs (% of Sales)

Interest costs (% of Sales)

Liquidity Ratios Current Ratio

Cash Ratio

Leverage Ratios Debt to Equity Ratio

Debt to Capital Ratio

Interest Coverage Ratio

Efficiency Ratios Fixed Asset Turnover

Asset Turnover

Current Asset Turnover

Working Capital Turnover

Capital Employed Turnover

Improved Decline

Net Profit/Loss Total Income

0

200

400

600

800

-100

-50

0

50

INR mn INR mn

2014

-d2

d1

2013

-c2

c1

2012

b2

b1

2011

a2

a1



15

Key Business Segments Key Geographic Segments

Business Highlights

0%

50%

100%

q2%

q1%

2011

p2%

p1%

2014

s2%

s1%

2013

r2%

r1%

2012

0%

50%

100%

2013

v2%

v1%

2012

u2%

u1%

2011

t2%

t1%

Description News

Overview

Network

ECG Equipment

Region 1 Region 2 Segment 1 Segment 2



16

T O

W S


Public: Domestic Company – Company 1 – SWOT Analysis (4/4)

17

Private: Domestic Company – Company 2 (1/5)

Key People

Products and Services

Company Information Offices and Centres – India

Corporate Address

Tel No.

Fax No.

Website

Year of Incorporation

Category Products/Services

Radiology

Cardiology

Surgery

Neurology

Name Designation

Person 1 Chairman and Managing Director

Person 2 Additional Managing Director

Person 3 Whole-Time Director

Person 4 Whole-Time Director

Head Office


18

0.6% 0.3%

12.6%

86.5%

Category 4

Category 3

Category 2

Category 1

Shareholders of the Company Ownership Structure

Name No. of Shares held

Shareholder 1

Shareholder 2

Shareholder 3

Shareholder 4

Shareholder 5

Shareholder 6

Shareholder 7

Shareholder 8

Total

Note: AGM as of 30th Sep 2013



19

Financial Snapshot Key Ratios

Financial Summary

• Company earned a net profit of INR XX mn in FY 20XX, as compared to net profit of INR Y mn in FY 20YY

• It reported total Income of INR XX mn in FY 20XX, registering an increase of X per cent over FY 20YY

• It earned an operating margin of X.X per cent in FY 20XX an increase of X.X percentage points over FY 20YY

• The company reported debt to equity ratio of X.XX in FY 20XX, an increase of X.X per cent over FY 20YY

Improved Decline

Net Profit / Loss Total Income

1,000

500

0

150

100

-50

50

0

2,000

1,500

2013

d2

d1

2012

c2

c1

2011

b2

b1

2010

a2

a1

INR mn INR mn Particulars

y-o-y change (2013-12)

2013 2012 2011 2010

Profitability Ratios Operating Margin

Net Margin

Profit Before Tax Margin

Return on Equity

Return on Capital Employed

Return on Working Capital

Return on Assets

Return on Fixed Assets

Cost Ratios Operating costs (% of Sales)

Administration costs (% of Sales)

Interest costs (% of Sales)

Liquidity Ratios Current Ratio

Cash Ratio

Leverage Ratios Debt to Equity Ratio

Debt to Capital Ratio

Interest Coverage Ratio

Efficiency Ratios Fixed Asset Turnover

Asset Turnover

Current Asset Turnover

Working Capital Turnover

Capital Employed Turnover



20

Description News

Overview

ECG Equipment

Business Highlights



21

T O

W S

Private: Domestic Company – Company 5 – SWOT Analysis (5/5)


22

Thank you for the attention

About Netscribes, Inc. Netscribes, Inc. is a knowledge-consulting and solutions firm with clientele across the globe. The company’s expertise spans areas of investment & business research, business & corporate intelligence, content-management services, and knowledge-software services. At its core lies a true value proposition that draws upon a vast knowledge base. Netscribes, Inc. is a one-stop shop designed to fulfil clients’ profitability and growth objectives.

Disclaimer: This report is published for general information only. Although high standards have been used in the preparation, “Netscribes” is not responsible for any loss or damage arising from use of this document. This document is the sole property of Netscribes and prior permission is required for guidelines on reproduction.

Phone: +91 22 4098 7600 E-Mail: [email protected]

ECG Equipment Market – India report is part of Netscribes’ Healthcare Series.

For any queries or customized research requirements, contact us at:


http://www.netscribes.com/

mailto:[email protected]

Market Research Report : Ecg equipment market in india 2014 - Sample

Healthcare

Transcript of Market Research Report : Ecg equipment market in india 2014 - Sample