Market Offerings as Service
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MARKET OFFERINGS AS A SERVICE Interplay of internal functions for branding AMITESH TYAGI PGPX VI IIM Ahmedabad Nov 5, 2011
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My presentation to Mr. Bijou Kurien, Mr. Neeraj Chandra and Prof. Sahay in front of other industry leaders at ConneXion 2011.
Transcript of Market Offerings as Service
MARKET OFFERINGS AS A SERVICE
Interplay of internal functions for branding
AMITESH TYAGIPGPX VI
IIM AhmedabadNov 5, 2011
AGENDA•Various branding touch points of an organization
•How different functions can adversely impact the brand.
•Introduction to S-D logic.
THE BRANDING TOUCH POINTS
Customer Service……
Finance And Accounts Payable…..
HR and Organizational Structure…..
Operations……
So what is the point?
Towards Service-Dominant (S-D) Logic
Towards Service-Dominant (S-D) Logic
Towards Service-Dominant (S-D) Logic
Some companies that have successfully done this…..
Thank you
