PÖL Digital • Service offerings • August 2014

RESEARCH & STRATEGIES IN THE NEW ECONOMY

Frederic Moreau, Founder & President, PÖL Digital

THE SAME WAY THE MAGNETIC POLES ALLOW TRAVELERS TO LOCATE, PÖL DIGITAL ENABLE ORGANIZATIONS TO

BETTER NAVIGATE THE NEW ECONOMY.

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ARE YOU READY FOR THE DIGITAL CHAOS? DIGITAL IS TRANSFORMING OUR SOCIETY AND OUR ECONOMY.

BUSINESSES ARE WIDELY RECOGNIZING THE NEED TO ADAPT OR TO INNOVATE. !

BUT WHAT MAKES SENSE TO YOUR ORGANIZATION ON YOUR MARKET? WHY SHOULD YOU CHANGE, AND WHAT? HOW TO BENEFIT FROM THE NEW ECONOMY? HOW TO IMPLEMENT THESE CHANGES? THESE ARE THE QUESTIONS THAT ARE FRAMING PÖL DIGITAL’S SERVICES.

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THIS IS WHAT WE DO ★ Research • Market research • User & client surveys • New market opportunity study ★ Strategies • Digital product concept and development plan • Existing product offerings readjustment • Business strategy & business plan design • Financial planning alignment with operational objectives ★ Management • Organization transformation & change management • Agile management assessment & coaching

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AND WE DO IT DIFFERENTLY• PÖL is Faster and Cheaper

. Our unique methodologies were designed to meet today’s fast moving environment. They are the results of our 24 years experience in the strategic field as well as our collaboration with agile technology start-ups as well as agile management gurus.

. We use a set of proven digital tools to design and run surveys whenever relevant, providing fast response rates at a lower cost than the traditional way.

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• PÖL is More Meaningful . You expect your consultant’s output to be actionable at strategic and operational levels. But most of them do leave you alone with vague conclusions.

. Thanks to our strategic and operational DNA, we design accurate programs and tools to collect meaningful data. Then we translate these data into actionable insights and plans that have a true sense of purpose to you and your organization.

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AGILE STRATEGIC PLANNING® HELPS YOU DEFINE AND MANAGE YOUR BUSINESS MODEL AND STRATEGY IN THE NEW ECONOMY

A PÖL DIGITAL METHODOLOGY

This unique approach offers a fast and reliable way to diagnose a business project, or to define a new one. Initially designed to address technology startup needs, the methodology is now being used within a broad range of industries in north America, Europe, and India so far. It includes three phases than can be used together, as part of a comprehensive strategic planning exercise, or partially depending on the need of the organization: - Project footprint (inner circle). - Market environment analysis (light blue circle) - Agile strategy (dark blue circle) FURTHER INFORMATION UPON REQUEST

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DIGITAL BUSINESS STRATEGY MODELING® ALIGNS YOUR BUDGET WITH YOUR OPERATIONAL OBJECTIVES

A PÖL DIGITAL METHODOLOGY

Current position Target position K$ FY % FY K$ FY % FY

Data (articles/yearly) 1,956 100% 3,900 100% Traffic (K UVs/yearly) 27,600 100% 39,600 100% Revenues (K$/yearly) 3,300 100% 5,400 100% OPEX 3,105 100% 4,430 100% Sales 700 22.5% 900 20.3% Customer service 150 4.8% 400 9.0% Marketing 400 12.9% 1,000 22.6% Production 880 28.3% 900 20.3% IT 600 19.3% 700 15.8% Finance 150 4.8% 210 4.7% Admin 150 4.8% 210 4.7% Legal 75 2.4% 110 2.5% EBITDA 195 5.9% 970 18.0% CAPEX 150 4.5% 450 8.3%

This model is used to define budget forecasts based on operational objectives; or to realign existing ones. The model is elaborated in 2 phases: - Operational objectives definition (or the triangle of the new economy). We identify the relations between the core activity that your public is going to consume through your business (data), with your users (or traffic), and your revenues generated by you paying clients. - Key financial date are then circles around operational objectives (the triangle) in order to realign OPEX, EBITDA and CAPEX in a coherent framework. Operational expenses are then allocated among business lines based on your strategy. The visual model enables better communication of the business plan to internal stakeholders. FURTHER INFORMATION UPON REQUEST

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AGILE PROFILE® HELPS YOU RAISE THE LEVEL OF PERFORMANCE OF YOUR ORGANIZATION

AN AGIL’OA METHODOLOGY

In a turbulent economic environment, we believe that the future belongs to the most agile organizations and managers. The Agile Profile® tool and methodology enables to assess, analyze and leverage the level of agility of a group of collaborators. The objective is to raise the level of performance of the company through the alignment of its culture and management behaviors with the demand of its environment. The model suggests that a manager should apply three major behaviors in today’s business environment: - Anticipate+: you need to anticipate changes, plan, draw scenarios, and also anticipate the consequences - Cooperate+: your need to coordinate activities applying a « win-win » approach, to satisfy others and to fulfill a sense of purpose - Innovate+: you need improve things, make a difference and just change what needs to be changed at the right time FURTHER INFORMATION UPON REQUEST

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OUR CLIENTS LOVE CHALLENGES AND SO DOES PÖL

• QMI Numérique (Québecor Media)

Reference: Caroline Roy, Vice-President Strategy & developments caroline.roy@quebecor.com - Mobile:

PÖL mission: Help defining the scope of the newly formed QMI Numérique division, its strategic axes, governance rules and action plan.

• UNEQ (Union of Québec Writers)

Reference: Francis Farley-Chevrier, Managing Director ffc@uneq.qc.ca

PÖL mission: Feasibility study for the definition of a new mobile platform; to investigate if there is a market for the initial project, to refocus the idea based on market needs, and to elaborate the development plan.

• Autonet Dealer Solutions (Sun Media)

Reference: Deanna Jay, Director Autonet Dealer Solutions deanna.jay@sunmedia.ca

PÖL mission: Strategic plan to grow Autonet Dealer Solution throughout Canada and realign the product and service offerings on the market as well as within the Sun Media ecosystem.

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WHO WE ARE• PÖL operates as a SWAT team

PÖL’s mission are often based on three interrelated domains of expertise: technology, marketing and sales. Management skills are being addressed at every level.

In this framework PÖL’s President, Frederic Moreau, acts as the lead marketing agent. Sales & technology agents can either be key player within the client organization, or can be recruited by PÖL among its network of consultants, coaches and experts.

Thus, the SWAT team best meeting the scope of the mission is formed.

!• PÖL cares about its values

Agents of the network share three values:

• Passion for their field of expertise

• Excellence of the work

• Client’s interest first.

• Frederic Moreau’s bio Frederic is a digital marketing advisor to businesses who need to adjust their strategies and digital offerings to the current market realities. This includes market research, business strategies and plans, as well as culture and change management based on behaviors and cooperation processes. !He has been into this field since 1990, for international IT companies such as Cisco Systems EMEA, Network Associates, Sprint/France Telecom/Deutsch Telekom, the Yellow Pages Group in France and Luxembourg as well as the European central government or Quebecor Media Inc. He is into Internet marketing since 1993. His 8 years of experience within the yellow pages industry in Europe and in Quebec, Canada, makes him a great partner to address the SMB market as well. !Helping entrepreneurs and organizations succeed is part of Frederic’s DNA.

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LET’S CONNECT TO SEE HOW TO TURN YOUR WISH INTO REALITY!

• Frederic Moreau, PÖL Digital

StationC, Suite 204, 5605 de Gaspé, Montréal, QC, Canada Cell. 514 503-3357 - fred@poldigital.com ca.linkedin.com/in/fredericmoreau/ www.poldigital.com !• Stay up to date with PÖL

Twitter : @polstories LinkedIn : linkedin.com/company/p-l-digital Facebook : facebook.com/poldigital Meetup : http://www.meetup.com/Montreal-Solution-Group-for-Business-Owners Slide share : http://fr.slideshare.net/frederic0moreau

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