SERVICES + COMPETENCIES

CONTACT INFOChris Dessi * 170 Hamilton Ave, White Plains, NY 10601 * 646.645.4171 * chrisdessi@silverbacksocial.com

SILVERBACK SOCIAL is the next generation of social media marketing...

We are a social media marketing agency helping businesses understand, engage and thrive in social media. Silverback Social consistently monitors the competitive landscape as well as trends, going above and beyond to ensure that your brand is always at the cutting edge of the progression within the social media ecosystem. We have extensive experience in brand awareness and digital expansion in both the US and globally, having launched and established

marketing strategies for over 25 well-recognized brands.

WHO WE ARE

At Silverback Social, we aim to identify the unique message of our clients and deliver it in a dynamic, compelling way. Using our combined 16 years of experience, Silverback

Social will shape your target consumer’s perception of your brand, inspire them to take action and ultimately deliver

tangible bottom line results for your business.

MISSION STATEMENT

Our formula is simple:

OUR FORMULA

CRAWL WALK RUN

We work with our brand partners to set up social, search engine-centric places and subsequently build an enhanced

social media ecosystem. We ensure that those who discover our partners will see

a positive, relevant, consistent and compelling message that drives action and inspires brand advocates to share

your content and act.

This is where we execute content generation, brand intake documents, and editorial calendars that help to identify and establish relationships with your social communities. We work to create and execute unique

and interactive content that keeps your audience engaged and interested. This is the part where your social

media begins to sing.

Listening and audience research is further integrated into your social

strategy, bringing your engagement to the next level. Your social community will be immersed in live contests and customized campaigns, converting

your “followers” and “fans” into real-life brand ambassadors who are as passionate about your brand as they are about sharing it with their social

communities.

Social Media Set Up and Enhancement Program Management & Execution Applications, Contests & more...

CHRIS DESSI - CEO & FOUNDER

CRISTIN GROGAN - DIRECTOR OF DIGITAL COMMUNICATIONS

JOSH FENSTER - SOCIAL ENGAGEMENT MANAGER

BRIAN FUNICELLI - SOCIAL COMMUNITY MANAGER

ALEX YAE - ONLINE REPUTATION MANAGER

MEET THE TEAM

Alex is our team’s ‘Google Whisperer’. Through link-building techniques, high-quality content creation, and other SEO strategies, he takes online reputation management to the next level, consistently making sure that Google plays nicely with your brand.

Looking for ideas? Josh is a one-man think tank with a propensity for forecasting digital and social media trends months before they happen. Josh monitors how companies and brands interact with their followers, develops strategies to optimize engagement and plays an important role in client management.

Brian lives, eats and breathes content. Instagram, Twitter, Vine...You name it, he knows the right way to say it, post it and tweet it. With a background in psychology and finance, he brings a strong business sense to the team and a networking skill-set that allows him to act as a powerful community manager and platform organizer.

Chris Dessi is the founder and CEO of Silverback Social. An award winning digital thinker, author, television and radio commentator, public speaker and educator, Chris has worked with a wide array of businesses ranging from start-ups to

Fortune 500 companies, as well as notable personalities, products, non-profits and brands. Chris’s savvy marketing acumen combined with his passion for psychology, sociology and cultural studies, all reside at the fulcrum of his unique manifesto; he believes that social media is much more of a spiritual awakening than a technological one. His book, “Your World is Exploding: How Social Media is Changing Everything and How You Need to Change With It”, shot to #1 on Amazon’s Hot New Releases within 2 weeks of its publication.

Cristin brings social media strategy and consulting experience to the table, having worked with clients such as Chanel, the Ritz-Carlton Hotel, and Sephora. With a keen sense of all things social, she has an unparalleled ability to curate content, execute strategies, and create solutions. As Director of Communications, Cristin is the point person who can handle any and all social and digital needs.

SERVICES

Your brand is unique. So are your needs. That’s why Silverback Social offers a wide array of social media services that cater specifically to your business, providing solutions to the individual challenges faced by your brand, business or company:

STRATEGYWe start with a roadmap. We identify the strategies and tactics that will prove most effective for your brand. This will become the driving force behind every move we make.

BRANDINGSetting the voice and tone of your business, identifying your brand values and ensuring that these are always upheld and communicated properly across all of your digital marketing channels

SEARCH ENGINE OPTIMIZATION (SEO)See your brand’s name on the first page of Google. It’s possible with our specialized SEO tactics, ensuring that your business is always optimized for proper search result appearance and success.

UNIQUE CONTENT GENERATIONYou provide the goal and the visuals. We’ll use them to develop innovative, unique content that keep your audience engaged. From content calendars to the best time to post, we know the ins and outs that will keep your content visually stimulating.

SERVICES

MEDIA BUYSInterested in a Facebook advertising campaign? Twitter? They can be incredibly complicated and complex. We’re here to help you navigate the waters.

SOCIAL EVENTSBring your social media experience to life when you immerse your brand in experiential social media promotions. We can help you integrate social media into live events, seminars, conferences and more.

CONTESTS & IDEASSocial Media contests and ideas help to further your brand awareness. Bring your social media to the next step when you elect us to develop a campaign that engages your fans and followers.

BUDGETWe know that at the end of the day, it’s about dollars and cents. We can recommend a customized social media strategy for your business that makes as much ‘cents’ as it does sense.

TRAININGOffering premium level social media management with straightforward training and strategy sessions. We don’t just hand you the keys to the car, we teach you how to drive.

INDUSTRY SCOPE

Our experience and business network spans various diverse industries:

HOSPITALITY FASHION BEAUTY FOOD & BEVERAGE

LUXURY GOODS LUXURY SERVICES TRAVELSPORTS & ENTERTAINMENT & MORE...

At Silverback Social, our experience becomes your resource. We’re proud to have partnered with some of the most widely recognized and

respected brands in the world:

YOU’RE IN GOOD COMPANY

PERFORMANCE TRACKING

At Silverback Social, we believe in doing social media well. That’s why we use a blend of data analysis and measurement tools to bring you a comprehensive overview and detailed explanation of all the

marketing initiatives we’ve implemented.

“We don’t have a choice on whether we do social media... the question is how well we do it.”

- Erik Qualman, Speaker & Entrepreneur

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TESTIMONIALS

CONTACT

CHRIS DESSICEO & FOUNDER

chrisdessi@silverbacksocial.com646.645.4171

www.silverbacksocial.com

facebook.com/SilverbackSocial @silverbksocial