Malls R Us (2010) Directed by: Helene Klodawsky
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MALLS R US (2010) DIRE CTED BY : HE LENE KL ODAWSKY BY JOHN BERGGREN & ZACHARY D'ESPOSITO
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Malls R Us (2010) Directed by: Helene Klodawsky. By John Berggren & Zachary D'Esposito. The Beginning. Developer Victor Gruen (50’s )- He d esigned the concept of a mall. “Watering Hole” “Sacred Place”. the appeal. Ideology, passion and greed are centered in malls. - PowerPoint PPT Presentation
Transcript of Malls R Us (2010) Directed by: Helene Klodawsky
MALLS R US (2
010)
DIRECTED BY
: HELENE KLO
DAWSKY
B Y J OH N B
E R G G R E N & Z
A C H A R Y D' E
S P O S I TO
THE BEGINNINGDeveloper Victor Gruen (50’s)- He designed the concept of a mall.
“Watering Hole” “Sacred Place”
THE APPEALIdeology, passion and greed are centered in malls.Nostalgia, pop culture, economics, architecture, etc.They set standards for human interaction.They feature brands for consumers to flock to.They create an inviting atmosphere by combining modernity with
nature or foreign countries. They’ll have anything from flamingos to Ferris wheels.
They are like monasteries to nostalgic mall goers.Malls promote tourism but destroy small shops due to combined
leisure and luxury (social gathering spot where you buy the same things you would buy at many different stores all in one area).
They’re efficient, artistic, and they unite mankind.
MODERNMalls have expanded geographically.
Dubai, UAE India’s revolt-
Small store owner uprising. Tourism Suburbs Attractions
IDEA & FIXATION- THE APPEALFocus Fountains Spires Waterfalls Roller coasters Glass NatureImaginary UtopiaSafetyLighting & Mood
NECESSITIES TO SURVIVE
Business – Revenue Convenience
Location Style Class Atmosphere
UNSUCCESSFUL MALLSAbandonedAlways A Bigger & BetterDeadmalls.com Photos of Malls Descriptions History
SUCCESSAddiction-“All you need is MONEY!”Self Awareness What are you lacking? The mall offers space for you to fill the void!Social Connection Shopping bags are a visual class statement. They become a part of people’s lives (nostalgia).
Consumer monastery They combine a popular place to “hang out” with commerce.
MEDIA
Brand fixation Competition within mall (Hollister and Am. Eagle).Economy (the more we believe it’s bad the worse it gets). Malls are evidence that fear of spending is causing financial collapse.
RHETORICAL QUESTIONSHow have malls impacted your life? Have you ever felt a deep
connection to a shopping mall?
Do you think that realization of the impact of these malls and our addiction to them will cause consumers to prefer small stores.
What if they had a hotel in a mall? How crazy would that be?!
