CASE STUDIES

Measurable AI Monthly Orders Public Monthly Revenues

Measurable AI Monthly Orders VS Public Monthly Revenues

3,500,000

3,000,000

2,500,000

2,000,000

1,500,000

1,000,0000

7000

6000

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20000

MAY’20MAR’20

JUL’19SEP’19

NOV’19JAN’20

JUL’20MAY’19

JUL’18SEP’18

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MAY’18MAR’18

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Measurable AI Monthly Orders Public Monthly Revenues

TWO: 8454 | OpenFigi:BBG0060K8SV7

CASE STUDY

Measurable AI focuses on transactional email data for the emerging markets.

Based on Measurable AI's e-receipts panel, our aggregated monthly order amount turns out to be a leading indicator for revenue movements of Momoshop, a top E-commerce website from Taiwan. Our data also showcased the same peak month in November, 2019 as its public reported revenues.

2,946.92,744.32,719.62,532.82,814.62,567.22,708.02,891.62,738.22,866.74,246.23,612.63,649.13,030.33,375.63,230.03,496.03,535.23,575.43,765.43,571.13,552.86,140.34,555.94,390.14,468.74,762.44,356.45,054.75,048.24,710.85,054.5

2,013,0001,803,0001,840,0001,693,0001,838,0001,712,0001,751,0001,866,0001,744,0001,893,0002,405,0002,210,0002,288,0001,827,0002,153,0002,063,0002,321,0002,192,0002,242,0002,367,0002,188,0002,215,0003,274,0002,731,0002,505,0002,759,0002,915,0002,681,0002,961,0002,924,0002,793,0002,942,000

JAN 2018FEB 2018MAR 2018APR 2018MAY 2018JUN 2018JUL 2018AUG 2018SEP 2018OCT 2018NOV 2018DEC 2018JAN 2019FEB 2019MAR 2019APR 2019MAY 2019JUN 2019JUL 2019AUG 2019SEP 2019OCT 2019NOV 2019DEC 2019JAN 2020FEB 2020 MAR 2020APR 2020MAY 2020JUN 2020JUL 2020AUG 2020

DATE MAI ESTIMATED ORDERS

MONTHLYREVENUE

Hotel Booking Cancel Rate Index

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Ctrip

APR’19 MAR’20 APR’20JUN’19 JUL’19 AUG’19 SEP’19 OCT’19 NOV’19 DEC’19 JAN’20 FEB’20MAY’19

CASE STUDY

Coronavirus: Travel Giant Ctrip Suffers from Booking CancellationAccording to Measurable AI’s transactional email receipts data, there’s been a drastic drop in airline and hotel bookings across top travel platforms. It shows that users canceled their trips a lot in 2020. The cancellation rate of hotel booking on Ctrip surged hugely in January, and it went even higher in February.

For air ticket bookings, the situation is worse. Users stopped booking new airline tickets in February, the number of air ticket bookings in February hit a new low.

APR’19

Air Tickets Order Number Index

10

8

6

4

2

0MAR’20 APR’20JUN’19 JUL’19 AUG’19 SEP’19 OCT’19 NOV’19 DEC’19 JAN’20 FEB’20MAY’19

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Ctrip

NASDAQ:TCOM | OpenFigi:BBG000CWMB24

The cancel rate of hotel booking on Ctrip platform

surged since Jan The air ticker number on Ctrip platform dropped dramatically in jan

FWB:DHER | OpenFigi:BBG00GVXMJ56

CASE STUDY

Foodpanda is Gaining Momentum in Asia Pacific during Covid-19Foodpanda (FWB: DHER) manages to keep its part in all three major markets in Asia Pacific. In Hong Kong, the market share of Foodpanda had a significant increase, growing from 37% to 63% YOY. In Singapore, it remains to be very similar to what Grab owns, but still saw a 11% growth YOY. In Taiwan, the score is now 1:1, Foodpanda and Ubereats are very close in terms of monthly order volume, but the former still manages to keep a 18% growth in market portion YOY.

Food-delivery market share in Singapore

MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY

16% 14% 11% 9% 8% 7% 6% 6% 5% 5% 6% 4% 5%

44% 43% 42% 40% 47% 52% 52% 47% 47% 42% 38% 42% 55%

40% 43% 46% 51% 45% 42% 42% 47% 48% 53% 57% 54% 40%

20202019

Food-delivery market share in Hong Kong

MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY

57% 55% 43% 47% 40% 47% 47% 43% 43% 39% 37% 30% 27%

37% 36% 45% 44% 49% 44% 46% 46% 48% 51% 51% 58% 63%

6% 9% 11% 9% 11% 9% 7% 11% 9% 11% 13% 12% 10%

20202019 20202019

Food-delivery market share in Taiwan

5%

MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY

63% 49% 53% 44% 44% 44% 45% 51% 50% 54% 39% 41% 50%

32% 47% 54% 55%44% 53% 52% 46% 49% 44% 60% 59% 50%

Measurable AI Quarterly Orders Public Quarterly Revenues

Measurable AI Quarterly Orders VS Public Quarterly Revenues

1,250,000,000

1,00,000,000

750,000,000

500,000,000

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0

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0

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Measurable AI Quarterly Orders Public Quarterly Revenues

2020 Q1 2020 Q22017 Q4 2018 Q1 2018 Q2 2018 Q3 2018 Q4 2019 Q1 2019 Q2 2019 Q3 2019 Q42017 Q32017 Q22017 Q1

NASDAQ:MELI | OpenFigi:BBG000GQQT02

CASE STUDY

Impressive Growth of MercadoPagoMercadoPago, the payment gateway for Latin America had become the grease for the wheels of its company MercadoLibre (NASDAQ: MELI) 's marketplace. According to Measurable AI's e-receipts dataset, Mercado Pago's aggregated order volume turned out to be a strong leading indicator of MercadoLibre's revenues throughout the past few years.

273.93

316.53

370.66

436.98

320.98

335.38

355.28

428.02

473.77

545.24

603.03

674.27

652.09

878.37

139,385,000

168,178,000

201,443,000

287,767,000

297,312,000

351,821,000

314,409,000

220,218,000

253,618,000

286,890,000

348,898,000

521,071,000

464,019,000

1,135,841,000

2017 Q1

2017 Q2

2017 Q3

2017 Q4

2018 Q1

2018 Q2

2018 Q3

2018 Q4

2019 Q1

2019 Q2

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2019 Q4

2020 Q1

2020 Q2

DATE MAI ESTIMATED ORDERS

MONTHLYREVENUE

2018 JAN

2018 FEB

2018 MAR

2018 APR

2018 MAY

2018 JUN

2018 JUL

2018 AUG

2018 SEP

2018 NOV

2018 OCT

2018 DEC

2019 JAN

2019 FEB

2019 MAR

2019 APR

2019 MAY

2019 JUN

2019 JUL

2019 AUG

2019 SEP

2019 OCT

2019 NOV

Spen

ding

Inde

x

4

3

2

1

0

Best Buy Total Spending Index Target Total Spending Index

CASE STUDY

Target and Best Buy are Transforming: Online Sales Dataset of Traditional RetailersAccording to Measurable AI’s email transactional data panel, online sales of Target and Best Buy have both seen peaks during the holiday season throughout the past two years. The average monthly online sales of Best Buy during holiday has risen dramatically this year. Another player Target experienced a more steady and healthy growth, whose peak month sales number is up by 20% YOY. To sum up, the uptrend of sales for both companies from 2018 to 2019 is obvious amid the downturn for most other traditional retailer peers.

NYSE:BBY | OpenFigi:BBG000BCWCV4NYSE:TGT | OpenFigi:BBG000H8TWB9

Paying Users Trend

W1 2019

W4 2019

W7 2019

W10 2019

W13 2019

W16 2019

W19 2019

W22 2019

W25 2019

W28 2019

Inde

x

3

2.5

2

1.5

1

0.5

0

CASE STUDY

How MOMO Beats Estimates Amid the Severe Pressure from AuthorityOn Apr 29, MOMO’s successful dating app Tantan (China’s Tinder) was removed from app stores in China as a punishment for inappropriate content. It wasn’t allowed to be live again until July 14th. During the time when Tantan was mute, the app’s revenue dropped dramatically for Apple suspended all of its in-app purchase services and stops Tantan’s users from auto-renewing memberships. Tantan’s revenue from its in-app-purchases were close to zero for over two months from May to July. However, on the first week it went live again on the app store, the number of paying users of Tantan soon went up quickly by almost 50% compared to where it was 2 months ago.

TANTANapp removedfromAppStoreinChina

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Tantan - Genuine Dating

NASDAQ:MOMO | OpenFigi:BBG007HTCRF3

Customer Retention Rate

1 4 7 10 13 16 19 22

Monthly Retention from December 2016 to December 2019

CASE STUDY

100%

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Monitoring Netflix’s Retention Rate in BrazilIn the year of 2019, Netflix has to watch the arrival of Apple TV Plus, Disney Plus, WarnerMedia and more similar services, following its first biggest drop in subscriber numbers and stock. Even though the most recent 2-dollar-raise lost Netflix some US customers, it’s actually eyeing a bigger market outside its home base. According to Measurable AI’s email transactional data, Netflix’s customer retention in Brazil over the past 36 months showed that users in Brazil are extremely loyal. Over 60% of Brazilian users still subscribe to the service 2 years after joining. Compared to what we have for the other countries, Netflix’s long-term retention curve basically looks the same.

NASDAQ:NFLX | OpenFigi:BBG000CLD9D1