Feb 8 - Feb 14th

• To make “Diamond” as the most preferred GIFT during the Valentine season.

• To make the young User aware that diamond ring is available for Rs. 999 @ Tanishq

• To showcase the various products that are available for Rs. 999 @ Tanishq

Brief

Ideas

India Votes for the Best Valentine Gift• A poll where in people voted for the best valentine gift. System was

programmed to always showcase DIAMOND as the winner.

Gift option of the day• As a run up to the Valentine day, users were introduced to the various

Diamond Products available for Rs. 999 at Tanishq. INtersted user should be able to explore the entire catalog if he/she wishes.

Contest on profile page for Best valentine gift

India Votes - An online contest on “Best Valentine Gift”

Spreading the contest participation Virally

Friend Feed - Viral

Poll result page

Daily gift suggestions from Tanishq Collection

Catalogue

• 36,000 unique clicks were delivered in 7 days

Mileage

Thank you

Contact sales@indyarocks.com