Casestudies tata tea_jagore

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Tata Tea Jagore Campaign

Transcript of Casestudies tata tea_jagore

  • 1.

2. Brief

  • Educate the user to use his spare time with a sense of responsibility
  • To motivate young people to join force in building the nation
  • To expose the user to the tagline of Har subah utho mut, Jaago Re .

3. Idea

  • Free SMS is a key feature which enables a user to be in touch with his friends who are on the move.
  • On the SMS confirmation page, a pop up comes which says Finished gossiping with your friends? Ab thoda time India ke liye bhi nikal do .
  • User is motivated to know how he could use his spare time for India.
  • After that User is given a platform of JAAGO Re where he can contribute in nation building.
  • And finally the commentary ends with All your country needs is your spare time.

4. On Going - Result

  • Campaign is delivering a CTR of 10%

5. Free SMS Page 6. SMS Confirmation Page 7. SMS Confirmation Page 8. SMS Confirmation Page 9. SMS Confirmation Page 10. SMS Confirmation Page 11. SMS Confirmation Page 12. SMS Confirmation Page 13. SMS Confirmation Page 14. Thank you Contact [email_address]