Nokia 5800 Xpress Music Phone Applications

Objective

• To engage users with Music on a Virtual Nokia Xpress phone

• Educate users about the music tools available on Nokia Xpress Phone

• Drive Users interested in the phone to Nokia Microsite

IDEA Box

• To create a Nokia Music Zone on Indyarocks

• Create a Virtual Nokia Xpress music phone with Bollywood Hit songs

• Educate users about the various tools available and inform the user about a contest happening on Nokia Microsite

• Drive Users to the Nokia Music Site

• Promote the Nokia Music Zone through– Co-branded Banners

– Friend Feed

– Custom banners on Profile Page

Nokia Music Zone on Indyarocks.com

Virtual Phone

Music Tools

Contest

Click leads to

Nokia Microsite

Co-branded banners on Indyarocks.com

Friend Feed

Branded Friend Feed

Banner on Profile Page

Mileage (1 Month)

• 1.5 million Banner Impressions Driving users to the Nokia music zone on Indyarocks

• 11,250 people subscribed to Nokia Music Zone

• 1 million Banner Impressions promoting Nokia Xpress Microsite.

• 1 million friend feed impression leading users to Nokia Music Zone

Achieved CTR of 0.5

Contactsales@Indyarocks.com